As the owner of a dropshipping store, your main goal is to sell more products and make more money. But how can you get more people to buy from you if they can’t find your store online?
Search engine optimization (SEO) comes into play here. You need to learn how to make your dropshipping store more SEO-friendly so that people can find you when they search Google. The higher you rank on Google search, the more people will visit your store, which will lead to more sales.
Did you know that 71.33% of the time, people click on the search results on the first page of Google?
That means you lost more than two-thirds of possible traffic if people can’t find you on the first page of Google search results.
No matter how surprising the number is, it gives you more reasons to work on your SEO and try to rank higher on Google than other sites.
You can always start something new. Start by reading this beginner’s guide, which is carefully made for people who have never heard of SEO before.
What Is SEO
TIP: Organic traffic refers to people who find your website through search results that don’t cost you anything.
Using the right SEO strategies is a key part of running a successful dropshipping store and setting yourself apart from the competition. Imagine that your store is on the first page of Google’s search results. This means that 71.33% of people who search on Google will click on your store.
SEO stands for “Search Engine Optimization.” To put it simply, if you have good SEO, you will rank higher on Google search. As you move up in Google’s rankings, more people will find your site on their own.
SEO is one of the most important parts of digital marketing, and dropshippers should pay special attention to it.
Also, it’s important to realize that using SEO on your website and getting a better Google ranking won’t happen overnight.
It’s a long-term plan that needs a lot of small, sophisticated changes. When all of these small changes are added up, they make a big difference and will help your website’s rankings in a big way.
So, don’t be upset if you rank lower than you thought you would. Be patient and think the right way. Research SEO more and learn more about it. As you make more changes to your website, you will eventually get what you want.
Important Ideas
Before we get into the tips for improving SEO, let’s take a look at some of the most important basic ideas.
Keyword Matters
In SEO, the length of the content on each page is very important because it has a direct effect on how the search engines see your page.
The more words you put on a page, the more keywords will be there, making it easier for search engines like Google to figure out what your page is about.
But that doesn’t mean that you can write anything on your page. Remember that you can’t force your page to have more keywords by putting a lot of unrelated content on it.
You need to make sure that the information on your page makes sense and helps your visitors. For example, adding more content to describe your products in detail is a great way to add more keywords to the product page of a dropshipping store.
H1 Tags
The first header tag a visitor will see on your pages is the H1 HTML tag. Most of the time, it is the title of a page. Using dropshipping as an example, the H1 tag of a product page is the title of the product.
To make the H1 tag work better, you can use words like “best,” “top,” and “cheap.” Here is a list of words that you can look up. Please keep in mind that you don’t want to use too many of these keywords, or search engines might think they’re spam.
Internal Links
Using internal links is another important part of SEO.
An internal link is a link on a web page that takes you to another page on the same website.
When you add internal links to your page, it not only helps your visitors move from one page to another and find more content on your site, but it also raises the authority of your domain and page.
Domain authority (DA) predicts how well a website will rank on search engine result pages, while page authority (PA) predicts how well a specific web page will rank. The better both scores are, the higher they are (0-100).
So, if you have links to high-authority pages and posts, you should put them on your website. Please make sure that the internal links you’ve added are also related to what’s on your page.
Backlinks are a key part of making your page more SEO-friendly. Backlinks are the links outside of a website that send people to another site.
Pages with more backlinks tend to do better in search results, since backlinks raise both the domain authority and the page authority.
Here is a list of some of the most important backlink types:
Do follow links: The default setting for a link is to do follow. Any link that doesn’t say “no follow” is a “do follow” link. They are important because they can give your page credibility.
No follow links: If you look for a link in the HTML of a page, you can tell if it is a no-follow link because it has a rel=”nofollow” attribute. It’s important to know about them because they don’t help your page’s credibility.
How to improve SEO
After learning about SEO’s basic ideas, you probably already have some ideas for how to improve your search results. But we still want to give you more tips on how to use what you’ve learned so far.
Make content that is good.
Most dropshippers keep the product name, description, specs, images, etc. from the AliExpress supplier, which is one of their habits.
Try to avoid having the same content as much as possible, because having the same content over and over again is a problem.
If the search engines find the same content on multiple pages, it will hurt your page’s search ranking.
After all, you can’t rank higher than an AliExpress page because AliExpress has a much higher domain authority than you do.
Put yourself in your customers’ shoes and try to think like them. Think of a name and description for your product that will catch their attention and give them a reason to buy it.
As long as you follow your own SEO guide to make original, high-quality, and interesting content, you will eventually get high search results.
Put alt text on your pictures.
In an HTML code, alt text is used to explain what an image is about. It tells search engines like Google what the picture is about.
Adding image titles and more keywords to the alt text can help your SEO.
As always, don’t go overboard. Google will think the image is spam if it has too many words that don’t sound natural, like “Top,” “Cheapest,” etc.
Get people to share on social media
Being active on social media not only brings more people to your website, but if people share your links on social media, it can also help your SEO.
Even though social media doesn’t directly affect SEO, all of the sharing on social media makes your content more visible, which in turn raises your Google search rankings.
Conclusion
SEO has always been a big and difficult subject. There’s a lot more we could talk about, but we can’t cover it all in one article.
But the information above gives you at least a general idea of how SEO works and some good tips you can use.
Again, SEO is not a quick way to get more people to visit your site right away. You can’t put your website on the first page of search results overnight by magic.
It’s a method where you have to wait a while to see the results. Regularly update your content and use your own SEO guide. Things that you’ve been working hard on will pay off in the long run.
Happy dropshipping
