According to studies, Facebook has over 2.8 billion monthly active users. Thus, it is the most widely used social media site.
This high volume of use makes the internet an ideal venue for conducting business with a wide range of potential consumers. Therefore, the Facebook team developed Facebook Marketplace, an area where users can list and sell goods and services to one another.
We’ll go over the basics of Facebook Marketplace, including how it functions, any downsides, and most importantly, how to dropship on Facebook Marketplace, in this blog post.
Let’s get this party started.
What Is Facebook Marketplace?
As Facebook gained popularity, people started using it as a way to disseminate information to their social networks. E-commerce sites quickly filled with sellers advertising their wares and services to an eager online public.
The lack of oversight and simplicity of this setup made it vulnerable to fraud. Therefore, in 2015 Facebook introduced the Facebook Marketplace to provide its users with a more convenient and secure means of selling their goods.
Users with Facebook accounts can list items for sale in the Facebook Marketplace. When potential buyers visit the Marketplace or type a product name into the search bar on Facebook, it will show these results to them.
Products can be either brand new or gently used, and the price range is $5 to $500. If you want to dropship expensive items, check to see if they are still within those parameters.
Can I Dropship on Facebook Marketplace?
You certainly can.
When using Facebook Marketplace for dropshipping, all you need to do is:
Include images and detailed descriptions of the product in your listing.
Establish the asking price Say whether one or more items are for sale
Conditions of shipment/pickup
Dropshipping is a popular method of doing business online because it allows you to sell products without having to keep any on hand. However, you must be careful to follow the specific guidelines set forth by Facebook Marketplace.
How Does Dropshipping on Facebook Marketplace Work?
Facebook Marketplace makes it easy to set up a dropshipping business. Detailed instructions are provided below.
Make sure you’re logged into Facebook, because that’s the only way to shop there. When selling in some countries, such as the United States, an active account is required for a period of time.
Do some digging around the Facebook Marketplace to get a sense of what kind of products would be a big hit with your target audience, and focus on those.
Click the drop-down arrow in the top right corner of Facebook, or use the search bar to find something to buy or sell. Follow the link to Facebook’s online auction house by clicking the “Sell” button. This will take you to a page where you can enter information about your product into a form.
Please complete the form by entering the requested information in each of the required fields. Read on!) Here, we’ll show you how to fill out these sections correctly.
Pick your audience. If you want more eyes on your products, don’t limit yourself to just the Facebook Marketplace. Listed below are only those that have been approved:
Keep an eye on your Facebook inbox because potential customers can send you messages there. Make sure you aren’t missing any questions by checking your messages often.
Manage customer orders by communicating with your dropship supplier as soon as a customer places an order.
In the subsequent twenty-four hours after you submit your listing, Facebook will review it and confirm it. If you receive a denial message after submitting your listing, check the provided guidelines to make sure you didn’t break any of the rules. Facebook is another option if you need assistance.
Tips on How to Excel at Facebook Marketplace Dropshipping
Everything we’ve covered so far about dropshipping on Facebook Marketplace is a summary of the fundamentals. But let’s take it further and talk about how to succeed at the installation process.
Listing Your Products
It’s good news that Facebook’s Marketplace provides a comprehensive template that makes listing your product a breeze. If you want to catch the eye of shoppers, however, it’s crucial that you fill in the fields accurately.
The Facebook Marketplace system will sometimes use your selection of categories to determine if your listing is eligible for shipping. Further, it facilitates the shopping process by directing customers directly to the items they need.
Simply use the product’s name to describe what you’re offering.
Get your markup into the price you set. Put in writing whether or not you are willing to negotiate the price.
Indicating where something is located is important.
Describe the product in as few words as possible while still providing relevant details. If asked, please provide details such as the product’s size, color, brand, and features.
If you intend to use a dropshipping service, it is recommended that you select the “list as in stock” option under “availability.”
Customers are more likely to buy from you if you use high-quality images of your products rather than stock photos or images found on the product packaging. Take care to provide customers with high-quality images that can be viewed from all angles.
Shipping – Be sure to mention that you offer shipping because, as a dropshipper, your customers won’t be able to pick up their orders from you.
Refresh Your Listings
Having your product listed can get pushed down as more vendors add their items. Simply put, their product will likely rank higher than yours in search engine results. Even more so if no one has shown interest in your listings.
Fix your listings to avoid this. The effect is the same as if you had hit the refresh button; they’d become more relevant and rise to the top of the list. In order to achieve this,…
Get to the Facebook Market
Use the “My Account” link.
View your ads by clicking on them.
Find the options with three dots and select them.
Choose’renew/restore listing’ from the list of options that appears.
Receiving Payments
You can accept payments through Facebook, or you can make other arrangements with your customer.
You can use your debit card, credit card, or PayPal account to pay for things on Facebook. Facebook mandates that once an order has been placed, you fulfill it and provide a tracking number to the buyer as evidence that the item has been shipped
After the order has been delivered or a tracking number has been provided, and only then, will the buyer be able to send payment to your Facebook account. Barring exceptional circumstances, the tracking number should be made available within three days.
So, if you want to accept payments through Facebook, you’ll need some extra capital to pay your supplier and get the orders out the door. Nonetheless, you will get your money back once your payment is deposited into your account.
CashApp and Venmo are two examples of reputable digital wallets that may be used as an alternative payment method in your country. However, not all customers are who they seem to be, so tread carefully as you negotiate such deals.
Product Niches
Selecting a product niche is essential when dropshipping on platforms like WooCommerce and Shopify. On the other hand, dropshipping any number of items is a breeze on Facebook’s Marketplace.
This is because Facebook does not provide a website structure for the Marketplace app. Instead, it sorts through your product listings and presents them to Facebook users who are more likely to be interested in what you’re selling.
As a result, customers will still see your product listings and make purchases as long as you select successful products.
How Much Does It Cost to Dropship on Facebook Marketplace?
In the Facebook Marketplace, there are no transaction costs for private sellers. However, there is a 5% transaction fee for every sale made if you are a merchant. There is a $0.40 minimum fee that must be paid for each transaction.
Dropshipping advertising may also require a financial investment on your part. Since Facebook Ads works well with Facebook Marketplace already, they could be an excellent option for this. Additionally, you would be totally in charge of your spending habits.
As your sales increase, you may also want to consider purchasing dropshipping software or apps to streamline your operations on Facebook Marketplace. Drop shipping on multiple channels may be simplified by automation.
How Do I Become Eligible to Dropship on Facebook Marketplace?
Each region has its own set of regulations for using Facebook Marketplace. We’ll go over some general eligibility requirements that apply worldwide, as well as some that are unique to the United States, in the following section.
Any Facebook Marketplace seller must meet at least the following minimum standards:
The Facebook app you’re using needs to be current.
It’s mandatory that you be at least 18 years old and in possession of a functioning Facebook account.
If you want your product listing to be accepted, you need to give very specific information about the item.
If you want to use Facebook Marketplace, your location is also a major factor to think about. Unfortunately, it is not yet accessible in all
Facebook Marketplace is also not accessible in all countries where Facebook is present. Accordingly, you may be a regular Facebook user but be blocked from using Facebook Marketplace.
Facebook Marketplace Eligibility in the USA
In general, the same eligibility standards apply to American vendors. If a vendor plans to sell or dropship their products on a national scale, they must adhere to some additional guidelines.
To provide some background, in the majority of countries, sellers are restricted to selling to buyers within a certain distance of their physical location on Facebook Marketplace. In the United States of America, however, Facebook Marketplace sellers can incorporate shipping and payment options into their listings.
However, the following conditions apply to these benefits:
In the United States, anyone can sell and drop-ship products anywhere in the country so long as they have a shipping and payment system in place.
At the $500 selling level, sellers must prove they are legal residents of the United States by providing their Social Security number.
How Do I Find a Dropshipping Supplier for Facebook Marketplace?
Dropshipping suppliers for Facebook Marketplace listings can be found in the same way that suppliers can be found for any other platform. You can find suppliers and products through word-of-mouth, online marketplaces, dropshipping forums, and paid dropshipping platforms.
Find dropshipping partners in the same region as you. Consequently, shipping times could be reduced and orders could be fulfilled more quickly.
It’s important to remember that Facebook Marketplace suggests giving a tracking number within the first three days. Therefore, a supplier who can handle orders and deliver them in such a short amount of time may be the best option to pursue.
We use safe and dependable shipping methods to fulfill worldwide dropshipping orders. When you use our shipping services, you can always track your package.
In addition, orders for in-stock items can be fulfilled the very same day they are received. If the item is out of stock, we will do our best to get it shipped out to you in 2–5 days. As soon as we have tracking information, we make it available to you and keep you apprised of the status of your order.
Our skilled representatives will go the extra mile to secure competitive pricing on your behalf while providing you with free product sourcing services. In addition to blind dropshipping and branded product packaging, you can rely on us.
Pros and Cons of Dropshipping on Facebook Marketplace
You probably have a good idea of what Facebook Marketplace is and how it works now. Now that we’ve laid out the full picture, let’s take a look at the pros and cons so you can make an informed choice.
Pros
It doesn’t limit you to a specific field. As long as it doesn’t violate the rules, you’re free to sell whatever’s trending.
For businesses with monthly sales of less than $500, we do not charge a transaction fee. Furthermore, no subscription plan or subscription fees are required.
With Facebook’s secure payment systems, everyone involved in a transaction can feel at ease.
You don’t need to be a dropshipping expert to use Facebook Marketplace; listing products using the provided template is straightforward, and the platform provides helpful prompts along the way.
By showcasing products to users based on their demographic information and interests, Facebook Marketplace makes it simple to connect with your ideal customers.
Cons
Due to geographical limitations, expanding your dropshipping business on Facebook Marketplace beyond national borders may be challenging.
Only some countries can access the Facebook Marketplace at this time.
Facebook Marketplace is an online marketplace, but unlike other similar services, it does not permit bulk imports of product listings. It’s a time commitment and a drain on energy to create listings one at a time.
Facebook Marketplace automation is possible, but the process is more involved than with other platforms.
Final Thoughts
When compared to competing e-commerce sites, Facebook’s Marketplace has many noteworthy benefits. Better yet, it’s cheap and, if it attracts the right kind of customers, you could make a ton of money through dropshipping.
If you already have a dropshipping store on eBay, BigCommerce, or Shopify but you want to add a secondary platform, this is a good option to consider. If you don’t keep up with orders, the platform may ban you.
