Finding new ways to expand your business is an essential part of scaling it. It might help you increase sales and solidify your store’s reputation.
There are alterations that will need to be made for this procedure to work. However, you are in luck if you manage a Shopify store. An intuitive e-commerce platform makes it simple to make these adjustments and reach your expansion targets.
Do you want to increase the size of your existing online shop? Make yourself at home. For those interested in expanding their Shopify businesses, we have compiled a list of strategies that have proven successful in the past.
Continue on for more information.
Update Your Product Listing
Your Shopify store’s success is directly proportional to the quality of the things you offer.
Consider the fact that you specialize in cases and covers for the Apple iPhone. If you do this, then it seems like you’re solely interested in serving customers who use Apple products. The scope of your potential clientele could be expanded by adding Android accessories to your current offering.
You may increase sales by updating your product listings and adding new product designs and solutions. If people feel they can count on you to expose them to useful new things on a regular basis, they’ll be more likely to shop at your establishment.
Cross-Sell
Selling a set of related products is called cross-selling.
To all appearances, this strategy is only helpful if your end goal is to increase sales. On the other hand, expanding your customer base could help you grow your business. For the reasons that:
Clients value bundles because they save money compared to purchasing the components separately.
Customers gain value from your specialized knowledge when you pair products for them. Add-ons like these are highly effective at increasing customer retention and acquiring new clients through word of mouth.
Cross-selling is a great strategy to expand your product reach and grow your business.
Imagine, for instance, that you own a dropshipping cosmetics shop. Makeup and brushes to apply it would be a natural cross-sell. Then you can branch out into other related areas, such as makeup bags, mirrors, and storage sets.
Improve Your Shopify Store’s Website
Your website serves as the interface between you and your online shop’s clientele. That being said, what do you envision as the ideal shopping environment for your clients? Is the shopping experience on your Shopify store one that is likely to result in increased revenue?
Let’s take a look at some alterations you could make to the online store’s page that would make it more appealing to potential buyers.
Aim For Better Loading Speeds
If your store’s website takes too long to load, potential customers will lose patience and go elsewhere. It’s inconvenient and makes them wait longer than they would on faster-loading sites to complete their purchases.
If your Shopify store is running slowly, it could be due to a number of factors.
If you’re having trouble with page load times on your website due to large image files, try compressing the photos you use. Size matters, but try not to sacrifice image quality too much.
Errors and many page reloads are a certain way to slow down a website. One such solution is to use direct links. Keep an eye out for links that return a 404 error and fix them as soon as possible.
Slideshows with moving photos require more time to download than those with still images. Therefore, if a slideshow isn’t absolutely necessary, it’s advisable to avoid using one at all costs.
Introduce a Better Layout
The layout of your Shopify store is the arrangement of your pages, products, and checkout procedures. It’s crucial to your site’s success since it affects how quickly and easily visitors can find and buy the products they’re looking for.
In light of this, it is recommended that you create a Shopify store design that:
Is simple to use; your market likely features a wide range of products. Put in an effort to sort them into several classes so that buyers may more easily find what they’re looking for. Dresses, pants, and shirts are just a few of the many types of clothing available.
Logical progression: When a consumer clicks on an item in your store, they should be able to easily add it to their cart, see additional products that are comparable, or return to shopping in the same or another category.
Improve Your Product Descriptions
Customers rely on your product descriptions to learn more about the products you offer. More so if you are introducing them to a new brand or type of product. Advertising platforms such as Google Ads also use your product descriptions to generate ads.
In light of this, take some time to refresh the copy on your website. Try to keep it fun, informative, and concise. For complex features that may require long descriptions, consider using demonstrative videos or images instead.
Optimize Your Site For Different Devices
Online retailers’ ability to provide quick delivery times is likely a big reason why their services are so well-received. To do so, though, your store’s website must be compatible with both mobile and desktop browsers.
Research figures show that by 2022, mobile internet users would generate roughly $432 billion in online sales. While these statistics only apply to the United States, they do show how crucial it is to have a Shopify store that is accessible on mobile devices.
An equally important point is that a mobile-friendly website should be just as enjoyable to use on a mobile device as it is on a desktop computer.
Tackle Cart Abandonment
Customers visit your Shopify site, browse your inventory, and add products to their shopping carts, but then abandon them before making a purchase. Every online shop experiences this, but the objective is to lessen the frequency of these situations as much as possible.
Finding out if customers are leaving items in their shopping carts is a good place to start. If your website has a lot of visitors but not many buyers, that’s a red flag. Also, you can use one of the many available tracking or dropshipping apps.
You may want to update the following aspects of your Shopify store if you notice that most of your sales are being lost due to cart abandonment:
High shipping costs raise the total amount your customers must spend, which can cause them to abandon their shopping carts. Make an effort to improve your dropshipping supplier or delivery partner’s pricing.
Procedures for making payments – arduous payment procedures add unnecessary effort to the buying process. Customers are more likely to make mistakes when inputting data due to these factors. The purchasing procedure should be streamlined so that it is quick, safe, and easy.
Customers may be put off making a purchase if they have to wait too long to receive their products or if they are not guaranteed a safe and convenient delivery. If these issues are of concern to you, perhaps you should revise your shipping policies.
A refund and return policy allows dissatisfied customers to send back their purchases for a full refund. Try to be as accommodating as possible with your return policy, and make it obvious to customers which products they can return from your Shopify store.
In the interest of data privacy, I’d like to know if you’re making customers fill out too much personal information during the purchase or registration processes. As a result, they may begin to doubt the process and give up on it altogether. Avoid overwhelming people with irrelevant questions.
Work on Your SEO
If you invest in SEO, users looking for products in your niche will find your Shopify store near the top of the search results page. Customers are more likely to click on the first few results than those towards the bottom, therefore this is a very essential ranking factor.
Put simply, a higher search engine position means more people will visit your physical location. The following are ways in which this can aid in expanding your business:
Increasing your consumer base by reaching out to new demographics. For example, if you currently only sell print-on-demand t-shirts to individuals, increasing your website traffic may attract larger corporations interested in placing bulk purchases.
As more customers use your store, you may start to get requests to expand your order-fulfillment area to include their country. Because you already have a customer base in such regions, expanding there is a simple process.
Tips on How to Improve SEO For Your Shopify Site
Do your homework on keywords, which are terms people type into search engines when looking for a specific service or good. Learn the terminology of your market and include it into your Shopify store’s content and product descriptions.
If you want your Shopify store to be indexed and considered by Google for determining search results, you need to register your site on Google Search Console.
You should work to maximize the amount of time visitors spend on your Shopify store, since this will improve your SEO rankings by showing search engines that your store satisfies their requirements.
Make sure your links work properly and apply keywords on appropriate pages. When a search engine finds your keyword, the user will be taken directly to the product they were looking for.
Use Social Proof in Your Shopify Store
Let’s take a look at internet purchasing from the customer’s end of things to grasp the significance of social proof.
Someone does an online hunt for women’s Nike running sneakers.
One of the first search results that we see is your Shopify store.
The shopper visits your online shop and, sure enough, purchases the correct footwear.
The customer is probably on the cusp of buying the shoes right now. Because they are unfamiliar with your store, though, they may become wary. Can we have any faith that you will follow through?
Apps that provide social proof show users statistics and alerts about other consumers who have made purchases from your business. Including a forum for evaluations and testimonials from satisfied customers is another way to support this.
The purpose of this section is to alleviate consumers’ concerns and instill confidence by providing them with access to frank reviews written by previous clients who have used your services.
Step up Your Advertising
Now that you’ve made all these great improvements, you should increase your marketing efforts to spread the word. Send out an announcement to your current and potential clientele announcing your new product offerings and website redesign.
Consider the following advertising choices:
Google Ads
As we’ve hinted at above, the large audience that uses Google to research purchases makes Google Ads a viable advertising platform.
When you’re trying to expand your business to a wider audience, this strategy really shines. In addition, it provides a variety of advertising alternatives, and you can determine your own spending limit.
Social Media
When it comes to marketing, social media platforms can’t be beat for their value and low cost.
There are a combined total of billions of users across the globe that subscribe to Facebook, TikTok, Twitter, and Instagram. They facilitate consumer participation with your brand, which is crucial for boosting brand recognition.
You can create a social media profile for your company at no cost. You can opt for organic audience growth or, for faster results, you can employ the help of influencers. To get your name out there, you can use tools like Facebook Ads.
Email Marketing
One of the best channels for remarketing is email. Remarketing is a form of advertising that targets people who have visited your store but did not complete a purchase.
With the right remarketing strategy, you may be able to encourage them to come back by email.
Incorporate information about what they looked at on their last visit to your store to suggest new products that may be of interest.
Offer them a discount or free shipping to entice them to make a purchase.
FAQs about How to Scale a Shopify Store
How Long Does It Take to Scale My Business on Shopify?
Growing a company is a process that takes time. In a month or so, you could implement the necessary scaling modifications, but it will take a little longer before you see an impact.
If you want to know if your scaling strategy is working after you’ve put it into action, you should conduct regular reviews.
In the event that your scaling plan is not bearing fruit after 6-12 months, you may want to reconsider your approach. It’s possible you decided to expand your online shop before it was ready, or at a bad time, such during a recession or a worldwide pandemic.
Is Dropshipping Scalable?
Growing a company is a process that takes time. In a month or so, you could implement the necessary scaling modifications, but it will take a little longer before you see an impact.
If you want to know if your scaling strategy is working after you’ve put it into action, you should conduct regular reviews.
In the event that your scaling plan is not bearing fruit after 6-12 months, you may want to reconsider your approach. It’s possible you decided to expand your online shop before it was ready, or at a bad time, such during a recession or a worldwide pandemic.
How Do I Monitor Progress While Scaling My Shopify Store?
If you want to track the success of your advertisements on social media, you can use tools like Google Analytics and Facebook Pixel. Measure how many clicks and impressions your ads are getting to determine their effectiveness.
You can also evaluate if your conversion rates have increased by comparing the number of people who visit your store to the amount of money you make.
How Do I Know If My Business Is Ready For Scaling?
When deciding whether or not to expand your business, there are a number of metrics to consider, both internal and external.
You can’t control some variables, but you can control the ones that are internal to your company. Here are some of them:
Have you considered whether or not you have suppliers with whom you can scale?
Your current Shopify plan’s scalability
The scale at which your business’s operations and administrative tasks can be performed by its technological infrastructure.
How well your business is doing right now; in other words, do you have enough consistent sales at your current level to warrant expanding?
On the other hand, when we talk about external factors, we’re talking about things like:
Consumer spending habits and the state of the economy
Possibility of needing to obtain new licenses and associated fees as your business expands
Your Shopify store is likely ready for scaling if both internal and external conditions are favorable.
In Conclusion
A great goal for any online retailer to have is to grow the size of their Shopify store. However, in order for it to be effective, it must be implemented at the correct time and with the right level of care.
Taking your web store to the next level should be a little less difficult with this manual.
