For many e-commerce stores, the product description seems like a small part of the website in terms of conversion rate optimization, so many brands just ignore it. But for companies that get it right, writing an attractive and effective product description is a great way to spread brand personality in places where most people don’t expect it.
So, it’s important to have a good product description in your online stores, just like it’s important for your brand to have great graphics or a website that works well. It not only helps your customers have a good time, but it also makes your store seem more trustworthy. On top of that, it can help your online store show up higher in search engine results and increase the number of people who buy from your site.
What Is a Product Description?
A product description is advertising copy that shows and talks about what a product can do. In other words, it tells your e-commerce site visitors everything they need to know about your products.
These details about the product can be written in one sentence, a short paragraph, or a list of bullet points. They can be serious, funny, or out of the ordinary. They can be put next to or below the title and picture of the product.
The descriptions of the products should be easy to read and focus on selling points to get people to put the items in their shopping carts.
The product description is one part of the product list that tells customers what the product is and what it does. If the product description makes people want to buy the product, then it is well written.
Have you ever noticed that the best-selling products are the ones with the most detailed descriptions? That’s because a detailed product description can tell potential customers how the product works and how it can help them.
If the product description does a good job of explaining what the product is and how it can help the customer, they are more likely to buy it.
A simple template for describing a product
What should the product description look like in terms of its parts? Please keep in mind that you don’t have to stick to this order. Change it to suit your taste.
- Name of the item.
- Functions. How does the thing work?
- Metrics of the body (length, weight, color, material, etc.).
- Features & Solutions. How will it solve problems for customers?
- CA (Competitive advantage) (Competitive advantage). What makes you stand out from the crowd?
- Benefits & Life improvement. What does it help do?
- Changes to products. How is the product better than it was before?
- When, why, and how does the client use the product?
- CTA (Call-to-action) (Call-to-action).
Why it’s important to write product descriptions?
There’s no doubt that the way e-commerce stores describe their products is a key part of their success. If you write interesting and creative product descriptions for your online store, you’ll be able to grab buyers’ attention and make a lot of sales.
Build shoppers’ trust
What happens when a customer reads your product description, looks at a picture of the product, and is completely happy? They start to think that it is the best. People buy things based on what they trust. They will buy something if they trust the brand and what it says about itself. To this extent, product descriptions must not be deceptive.
When you lie, people can tell. Product descriptions must be true, but they also need to use words that make the customer want to buy the product. You need to make sure that your product descriptions are clear, correct, and honest enough so that shoppers can trust them and buy from you.
A Reliable Online Store
Everyone wants to do business with companies that are good and do things the right way. If you want your product to be a best seller, you need to come up with better and more creative ways to describe it. Shoppers want to see that you know what you’re doing when they click on your online store link and go to your website.
The look of a website should be professional, and product photos should stand out. More importantly, you must write high-quality product descriptions that don’t have any grammatical errors if you want to show customers that you are elegant and professional. Customers will know what you’re good at if you write a good description of your product.
Improve the competition
If you sell the same products online as other retailers or wholesalers, you should have the best product description. If you want your product to stand out from the rest, you need to use great graphics and write descriptions that are interesting.
Some people just use what the maker says about the product. Well, that doesn’t work because the people who buy your product may have their own reasons and worries about it. You must write a new description of the product that is tailored to their needs.
Improve Site SEO
Each product description needs to have a unique keyword that buyers can use when searching online. You have to write about each product using the right keywords. This helps improve the SEO for your online store (search engine optimization). At least one keyword that fits with each product description should be used to rank it.
Google can also learn more about the products on your site if you describe them in detail. It not only tells shoppers about your products, but it also helps Google rank them when shoppers type questions into the search bar.
You shouldn’t put so many keywords in a product description that they don’t make sense, but you should make sure that each product description has the right keywords to rank high on Google.
Imagine that all of the products in your online store have great descriptions that include the right keywords. This will help a lot with getting people to find your online store through natural search.
How to Write Product Descriptions: 4 Important Tips
It’s important that the information in your product description is honest and clear. Saying your product is the best in the world won’t make people want to buy it if you get a lot of complaints about how good it is.
Product descriptions that are well-written do more than just list the features of your product that customers can see at a glance. If done well, your descriptions can convey your unique voice, excite people, and improve conversion rate.
Know who you’re trying to reach.
Before you can write a description of a product, you need to know who you’re writing for. You want to be able to point out the features that people are most likely to want.
This starts with knowing your buyer persona, which is a grouping of the traits of a possible customer. Your buyer role will help you figure out which features your customers value most.
When you write product descriptions, keep the following in mind:
- How did this person find your website?
- What does he or she usually like to do?
- Why would this person care about your Shopify store in particular?
- How will the shopper tell his or her friend about the item?
- What are the most important qualities or benefits for this person?
If you keep these things in mind when writing product descriptions for sale, you’ll be able to do a better job of it.
To write a good product description, you need to know who you’re writing for. If you haven’t already done so, you should make a buyer persona. It helps you understand what’s really important to them when it comes to product descriptions.
For example, if you sell high-end professional headphones, your target audience might not be the same as the people who buy fashion designer headphones. This will change how you write the copy for your product. You already know how important it is to focus on your core audience and “speak their language” if you work in a niche market.
Pay attention to the features and benefits
One of the most common marketing tips is to talk about the benefits of the products you sell instead of their features. Whoever came up with this idea had a good point. Instead of giving shoppers a long list of the product’s features or functions, it’s better to tell them how those features will help them.
But that doesn’t mean you should never talk about how a product works when talking about it. Still, your customers need to know what the product does. Your product description should strike a good balance between what the product can do and what it can do for you. They should explain what your project is and how it works, as well as what the deeper benefits of each feature are.
As a business owner, it makes sense that you want to talk about how great your products are. You want to show that your product has the best and most unique features and specs.
A good description of a product should focus on its features and what it can do for the buyer. The features are obvious, but the benefits will require more creativity and knowledge of the people who will be using the product.
But buyers aren’t always interested in the product’s boring features. Instead, they are interested in how it will help them. A product feature is a factual statement that gives technical information about the product.
The benefits of a product, on the other hand, explain how it makes the buyer’s life better. But both features and benefits make it possible to write in a creative way. Make sure to use positive words to draw attention to them.