We all know that videos often spread like wildfire.

This is one reason why TikTok is now on the list of one of the social networking apps that is growing the fastest around the world.

With more than a billion active users every month, it has become a place where eCommerce entrepreneurs can market their businesses.

On top of that, the platform for sharing videos can also be used to get ideas for products, especially for those who want to sell to younger people.

So, if you want to start a dropshipping business and need some new ideas, keep reading. We’ll go over everything you need to know about finding products that do well on TikTok.

Let’s begin!

What Product Categories Are Popular on TikTok?

Before you look for products on TikTok, you should find out what kinds of products are popular on the platform. So here are the categories with the most people:


Most people use TikTok to feel better by watching short clips of funny things. So it shouldn’t be a surprise that one of the most popular categories on the platform is Entertainment.

This group includes a lot of things, like magic kits, toys, and even sound bars. Before you choose a product, just watch a bunch of videos to see what people like and what gets the most views.


Makeup artists from all over the world use the app TikTok a lot. Because of this, the platform is a beauty influencer’s dream come true. Whether you sell skin care products or makeup, there will be a huge market for it.

You can even check that for yourself by searching the app for #skincare and #beauty and seeing that videos in those categories have had 93.6 billion and 97.4 billion views, respectively.


If you go to TikTok and search for #pets, you’ll see that the category has more than 52 billion views.

You’ll find at least one pet video every now and then that will make you laugh out loud and give you a much-needed dose of dopamine.

Also, statistics show that 86% of pet owners prefer to shop online.

So, if you want to sell things in this category, you have a lot of options, from pet food to toys and scratching poles.


The next category is #fashion, which has gotten a whopping 151.4 billion views, making it one of the most-viewed on this list.

This category also lets you buy a lot of different things, like clothes, shoes, jewelry, and so on.


Last but not least, the popularity of the #fitness category has also gone up. It is one of the most popular categories on this list, with more than 185.6 billion views.

You can sell a wide range of things, from fitness bands to yoga mats and even regular gym equipment. And TikTok could be the best app for you to use to promote your business.

How to Find Hashtags to Hunt Winning Products?

Almost every day, new trends start on TikTok. You can’t tell when a video clip of a product will go viral. So how do you find those winning products’ hashtags?

Well, one way is to type “AliExpressFinds” or “AmazonFinds” into the search bar on TikTok.

When you press enter, you’ll see a list of thousands of videos and accounts. Look for an account that already has a good number of videos on it.

When you open your Tiktok profile, you can scroll through short videos that review products. Here’s where things start to get tricky.

There are so many videos that pop up that it’s easy to lose focus. So make sure you don’t spend too much time on one video or one account.

To find products on TikTok, you need to be disciplined. If you aren’t, it’s easy to get distracted by other things on the site.

If you’re interested in a product, look at its description and you’ll probably see its name followed by a hashtag.

You just need to copy that hashtag and paste it into the search bar on TikTok. The results will tell you how popular the product is with the audience and whether or not it’s worth your time.

How to Leverage the TikTok Algorithm to Find Winning Products?

Did you know that TikTok can give you suggestions for different products? All you have to do is teach the algorithm what you want it to find.

If that sounds hard, you may have noticed that these platforms can somehow read your mind at some point.

You would talk to a friend about a certain product, and the next day, it would show up in your feeds.

Well, this isn’t magic, and it’s also not a coincidence. Powerful machine learning algorithms are at work behind the scenes to make this happen.

These algorithms look at your searches and chats and choose which ads to show you based on what you’re interested in.

So, if you see different products being recommended in your newsfeed, the three most common reasons are:

You used the platform to look for the item.
You follow pages and accounts that have to do with that product.
You talked about that item in a chat.
There are a lot more things going on behind the scenes, but these are the most common ones.

TikTok’s algorithm filters ads and suggestions based on pretty much the same data, so you probably know where we’re going with this.

If you want TikTok’s algorithm to suggest products, you need to share an interest in your specific niche.

For example, if you want recommendations in the beauty niche, you will follow beauty influencers.

Even if you have a new account, this will eventually make your ads more relevant to you based on what you like.

How to Use Tools to Find TikTok Winning Products?

If you don’t have any ideas, you can also use tools for “product hunting.” Keep in mind that most of these tools won’t help you find a winner by magic.

The main reason people use them is to get ideas and find out what has worked in the past. So, here are some tools you can use with TikTok:


Drop Point is a tool for finding products. It has both a free and a paid version.

The tool doesn’t just show winners from AliExpress; it also shows winners from each year.

With this tool, you can find out what kinds of ads worked in the past so that you can improve your marketing efforts.

Seller Count

We’ve already talked about how you can find winning videos on TikTok by going to different pages and profiles.

But what if we told you that all the information has already been gathered for you?

Seller Count does exactly that. It puts all the ads and products in one place so you don’t have to spend hours searching on TikTok.


Pipiads is the best place to look for products that do well on TikTok.

It has the biggest database of TikTok ads, and since these ads have become so popular with marketers, this tool has a lot of potential.

Pipiads costs $260 a month to subscribe to, which is a lot of money for sure.

But if you find just one product that sells well, you can make that money back and more.

AdSpy (Bonus Recommendation)

Many professional dropshippers use this tool. It costs $149 per month, but the features it has make it worth it.

First of all, AdSpy has the biggest database of winning products on Facebook. We know that you probably think it has nothing to do with TikTok.

But this tool lets you search for products with so many different filters that we had to include it.

Also, you can get ideas from the Facebook database of products and then sell them on TikTok, so you have nothing to lose.

What Criteria Should You Follow When Choosing TikTok Products?

Product hunting is a big topic, and it usually takes a lot of trial and error to figure out what to do. But here are five golden rules you can use when shopping.

Target Impulse Factor

When looking for products, the most important thing is to focus on what customers want. You need to give them that “Wow!” feeling when they see the product.

You may have heard about it before and be curious about what it means. Simply put, it is a feature of a product that helps solve a problem.

The posture corrector is a great example of this. Before that product came out, people didn’t realize how much they needed it.

It worked right away and was cheap, which made it popular and caused people to buy it on the spot.

Avoid Generic Products

Some people might not agree with this, but if you want to stand out from the crowd, don’t sell the same products as everyone else.

We’re not saying that things like phone cases don’t work or won’t make you money. But the most important thing you should do is focus on unique products that are hard to find and then build your brand around that.

Even though there is a lot of demand for these generic products, don’t forget that there is also a lot of supply.

Prioritize Niche Products

Before you finish a product, you should ask yourself if it is made for a specific group of people. If it is, the likelihood that it will make you money will go up a lot.

The reason for this is that if you target a niche market, you can set yourself up as an expert in that niche.

Massage guns are a good example of a niche product because we know that athletes usually buy these kinds of things.

Keep in mind that one of the fastest ways to build a brand is to focus on niche markets.

Products That Create Desire 

We know that not every product is made to solve a problem, which is fine. So, you should also look for products that make people want them.

Jewelry is a great example of this because you don’t have to wear it, but it can make your outfit look better. We all know that most people want to look good.

The Right Price Range 

This tip is especially useful if you dropship from TikTok. As we all know, dropshipping works because you keep a certain percentage of the profit from each sale.

Most people say that you can’t get rich with a dropshipping business because of this.

But we don’t agree with that all the way. It all depends on how much the item you’re selling costs. Yes, you probably won’t get rich if you sell a product for $5 and keep a $1 profit on each sale.

But if the product costs between $30 and $70, you’ll make more money on each sale. Also, this is the range that TikTok users think is the best.

How to Select the Best Products to Sell on TikTok?

Now that you know how to find products in general, it’s time to learn how to narrow down your list so you can decide which ones to sell online.

Narrow Down Your List

You want to get as many things off your list as you can. One way to do this is to use tools like Google Trends to see how often people search for them.

You can narrow your search by the country you want to do business in to get more accurate results. The best thing to do is to stick with products that are getting more popular over time.

Product Type

We tell you over and over again that you should not buy things that are fragile or might have restrictions.

This also includes weapons, knives that aren’t used for cooking, and other things that might cause problems during shipping.

If you have to choose, start by getting rid of products that fit this description.

Evaluate Competition

Always look at the competition before deciding on a product. We do suggest selling unique items, but they should also have a market.

If no one is selling that product on the Internet, it’s probably because people don’t want it. At the same time, there shouldn’t be too much of the product.

Examples of TikTok Winning Products

LED Strip Lights

Most people don’t see this coming, but did you know that LED strip lights are one of the things that went viral on TikTok?

People who make videos often post them with these lights stuck along the edges of their ceilings to make bright colors look cool.

Star Projectors

People who are crazy about the night sky will love star projectors. This item makes it look like the whole universe is in your room.

Some versions of this product also come with Bluetooth speakers to set the mood. The brightness can also be changed.

Overall, it’s not surprising that it’s popular, especially with young people who use TikTok.

Calligraphy Markers

TikTok is a great app for artists who want to show off their skills in short videos. So calligraphy markers and other art supplies could also sell like hotcakes on the platform.

How to Find Products That Do Well on TikTok 2

Where to Find Suppliers for TikTok Products?

After deciding on the product, the next step is to find a supplier. You can find a supplier in many ways, and one of them is to try to talk to the manufacturer directly.

This could help you even get the best deal. The only problem is that most manufacturers have a minimum order size (MOQ). If you have a dropshipping business, you won’t be able to do this.

So, another option is to look for the product on sites like AliExpress and choose a seller based on their ratings, price, and shipping time.

Lastly, if you want to avoid all the trouble, you can hire a professional sourcing service to do the work for you.

FAQs about TikTok Winning Products 

How Many Markets Is TikTok Available In?

TikTok is used in 75 different languages and 154 different countries. It is also one of the most downloaded apps in 124 of these countries, according to data.

What Products Are Allowed to Sell on TikTok?

TikTok lets you sell a number of different things, such as:

Gym equipment is in style
Pet supplies
Cosmetics \sJewelry
Some of the things that you can’t sell on TikTok are:

Guns and weapons that blow up
Accessories for guns

Which eCommerce Platforms Can Be Connected to Your TikTok?

You can connect your TikTok to a number of eCommerce platforms, such as Shopify and WooCommerce. Just go to their app stores and download the TikTok plugin.

How to Find Products That Do Well on TikTok

How to Promote a Product on TikTok?

We’ve already talked in depth about marketing on TikTok, but in a nutshell, there are two common ways to promote products on TikTok. One way is to start advertising on TikTok, and another is to use influencer marketing.

Final Thoughts

TikTok is no longer just an app for fun. It’s a huge platform that entrepreneurs can use to keep up with the latest trends and increase their chances of finding winning products.

So, if you’ve found a product you’d like to sell on TikTok, you should be proud of yourself.