In the beginning, most dropshipping business owners have no idea how to advertise their stores or increase their customer base. Basically, they are at a loss for words. SEO advertising is where it all starts. Okay, let’s take a look at this:
SEO, or search engine optimization, helps boost your website’s visibility to potential customers by raising its position in organic search results on major search engines like Google. On-page optimization and off-page optimization are two distinct but related SEO strategies. To optimise your website, you engage in what is known as “on-page SEO,” while “off-page SEO” refers to the activities you undertake away from your site.
Dropshipping newbies should prioritise on-page SEO at first because it is entirely under their control. In addition to laying a solid groundwork, this enhances all outputs from your website. In order to get you started on the long road of SEO, this article will introduce you to a few noteworthy on-page practises for eCommerce.
Optimization of Headings and Meta Descriptions
You can expect different results for your website depending on the keywords you use in the title and description tags. You can’t afford to overlook them, as they can have a significant impact on the success of your search engine optimization campaign.
Metadata (such as titles and summaries)
Search engines are much more likely to rank your site highly if they have a good grasp of what it’s about and what keywords are associated with it thanks to title and description tags. They also serve as a catalyst, encouraging visitors to click through and increase site traffic. Because of this, properly written tags are crucial. Let’s look at some suggestions for improving the writing of these two.
In the Title Tag
Commonly, a title tag will have 2 elements. The title signifies the type of page, so these pieces will have different instructions.
The home page’s title should include the company’s name and a phrase describing the company’s business. The brand name should come first for increased recall, and the following phrase should incorporate your company’s keywords for enhanced search engine optimization.
title tag illustration
But you need to take a different approach for product pages. In order to better match people’s search intent, your product name should come first. Your company’s name will be listed last this time. If you don’t feel it’s necessary to include your brand name, you don’t have to. In place of their actual company names, many webmasters opt to simply include catchphrases or highlights of their offerings instead. Both interpretations are equally valid.
In-Text Description Tag
The description tag, also known as the meta description tag, is a miniature piece of content meant to entice readers to click on the link. It can be anything that convinces people that you have what they’re looking for on the internet.
You should know right off the bat that Google only shows the first 920 pixels worth of characters from your meta description, despite the fact that the description tag itself has no length limit. You don’t want anything bad to occur. We recommend a length of 160–200 characters for the description. Also useless is any attempt at a brief summary.
Write only in noun phrases and verb phrases to keep it at a manageable length. Your description tag’s content need not be in sentence format. Further, phrases are more likely to stick in the minds of web users than words.
Combining nouns and verbs
Then, ask yourself these questions to help you decide what to include in the description: Please explain the nature of your service. When people look for your brand online, what information are they trying to find? Can they find contentment with your offerings? To what end, exactly? Where can I find more information about the key benefits of your products? ..etc. By the time you’re done, you’ll have a good idea of the customer’s main concern and how to effectively address it. After some additional polishing and strategic keyword insertion, your meta description tag will be good to go.
Enhancing Performance of URLs
When it comes to SEO, URLs are surprisingly underappreciated despite their critical importance. Your website’s URL is one of many factors that search engines use to determine its subject matter; others include meta tags, image alt text, and the actual content of your website itself.
Following these guidelines will help you create a URL that is friendly to search engines.
Make It Readable
By “readable,” we mean that a person should be able to read the URL. Search engines read URLs the same way people do. It doesn’t know how to use URLs that are made up of random text.
Since the URL is the first thing people see when they go to your website, making it easy to read also helps a lot with attracting customers. If you wanted to buy a washing machine, which of the URLs below would you click on?
http://homeappliances.com/washing-machine
http://homeappliances.com/index.php?=1648524=t84=?p=354
Included Keyword
By putting a keyword in your URL, you are telling Google that this URL is about that keyword. This is a common and useful piece of advice. It should work best for product or blog page URLs, since it might be hard to include a keyword in the homepage URL.
Use hyphens between words.
In your URLs, you should put hyphens between words. It makes your URLs easier to read for both people and search engines by separating words. Compare these two examples and decide for yourself which one is more appealing.
http://homeappliances.com/mini-washing-machine
http://homeappliances.com/miniwashingmachine
Some people might say they’d rather use something like an underscore instead of a hyphen. But Google suggests that webmasters use hyphens, so you should keep doing it.
put in hyphens, Keep it quick.
Keep your URLs as short and simple as possible. Customers and search engines are often confused by long URLs with long IDs that are generated at random.
But even if you make your URLs easy to read, they may still be a bit long. Most blog page URLs end up like this because webmasters just put the blog title into the URL. In this case, try to shorten the URL by getting rid of words that don’t mean anything and replacing clauses with noun phrases. Here’s an illustration:
http://blog.com/what-is-seo-and-how-it-can-help
-dropshipping-business
=> We shorten it to http://blog.com/seo-to-dropshipping
Doesn’t the shorter version look much better?
Write a detailed description of the product.
If you can get people to visit your e-commerce site, the products you sell will be the final deciding factor in whether or not they make a purchase. They have to check if your goods and services are suitable for their requirements. For this reason, describing the goods is essential. If you want to sell more of your products, you need to provide your customers with detailed information about them.
An effective product description may be a relatively brief section of text on your site, but it can have a significant impact. Check out this piece we wrote for guidance on how to describe products in detail.
Image Enhancement
A website’s optimization relies heavily on properly optimised images. If done correctly, it can decrease the time it takes for your pages to load, leading to happier customers. Images on a website are also crawled by search engines for the purpose of indexing and learning more about them. How to get the most out of your pictures is what we’ll be discussing now.
Always include alternative text when uploading images.
Your images should always have a textual equivalent, and ALT text is where you put it. This is especially useful for making sure that people who use screen readers can understand what your images are about even if they don’t have sight. Think of it as a simple image description. Users outside of the technical community can also benefit from ALT text. In the event that visitors are unable to view the website’s images, the ALT text will be shown instead.
These texts provide more context for search engines, which improves your Google Image rank.
Still, it’s best practise to only include ALT text in images that convey significant information. Only use ALT text for images that have important content, as adding it to purely decorative images will frustrate readers who rely on their sight. You can get away with not filling in the ALT attribute for these pictures. The software will intelligently skip over them when recording your screen.
Format Correctly, Please
You can optimise your website’s performance by using one of the four most common image formats. Following is a rundown of the benefits you can expect to receive from each option.
These are the four most popular formats for optimised images.
The popular online store builder Shopify recommends that its customers only use JPG and PNG files in their online shops. The best format for storing images of products is JPG because it strikes a good balance between quality and file size. However, PNG’s high quality and large size make it a better choice for decorative images.
The SEO Booster app is a must-have for any Shopify store owner who wants to make sure that their store’s SEO is at its peak.
Choose an Appropriate Rate of Compression
If you want your image to load quickly and take up as little space as possible on your website, you should probably compress it. Finding the optimal compression rate while doing this requires some experimentation. The goal is to maximise image quality while minimising the image’s file size.
Tools exist that can help you deal with this issue quickly. The automatic resizing and cropping functionality offered by many image optimization tools is a welcome feature. There’s also JPEG Optimizer and Kraken if you don’t feel like using Photoshop.
Put in a site icon (Favicon)
A favicon is a small icon that makes it easier for people to find your website when they have several browser tabs open at once. Most of the time, it’s just a smaller version of your brand’s logo. A favicon can show up next to anything on your site that represents it. Here are a few places where a favicon can be found.
In the web browser’s past
A favicon can also show up in many other places. That will get a lot of attention. On paper, favicon doesn’t seem to help your SEO directly, but it does indirectly. Let’s look at how this little icon can be useful:
Favicon makes a website easier to use for its visitors. Its main goal is to help people find the website they need on the web faster.
The number of clicks on a website goes up when it has a favicon. It gives you that extra visual, which makes your website look better to people who visit it. Users are more likely to visit a website with a favicon than one without one, even if both sites offer the same thing.
Branding is helped by the favicon. It gives customers more chances to see your brand logo. When a brand is seen enough, people will remember it. That means that when a customer thinks of a product or service that your brand is linked to, they will think of your business.
Conclusion
SEO marketing is a great way for dropshippers to find new customers. But business owners should never forget that SEO is a long-term plan. To get the results you want, you have to put in time and effort.
These on-page SEO tips will help you set up your online store and get the first SEO effects. But there are still a lot of SEO techniques that have yet to be used, and that doesn’t even count off-page SEO. To get the most out of dropshipping, store owners should always be upbeat and willing to learn. As long as you keep working hard, it will pay off in the end.
