Any entrepreneur interested in dropshipping or e-commerce in general would be wise to devote some time to studying the products in question. It entails compiling information about your clientele, such as their likes, dislikes, shopping habits, and other relevant characteristics.
It’s possible that a search engine like Google will provide some useful results, but let’s be honest: search engines aren’t designed with data collection in mind. To counter this, Google developed Google Trends, a more sophisticated analytics platform.
We’ll cover what Google Trends is, how it functions, and, most importantly, how Google Trends dropshipping can give you an edge in the marketplace.
How about you tag along as I read this?
What Is Google Trends?
Daily Google searches reached around 8.5 billion in 2022. There is a wide variety of topics represented in the search queries from users all around the world.
Google Trends is a tool that keeps tabs on these queries and compiles them into useful statistics. Users’ interest in a product as measured by Google search volume is illustrated via graphs and raw data.
There are two ways to utilize this system. One option is to go to Google’s Trends platform to see what’s hot right now or over the course of a year. If you’d like, you can conduct a keyword search to retrieve information about a selected product.
The second strategy is preferable when dropshipping. Let’s say, to illustrate, that you’re interested in launching a dropshipping business for light bulbs. The results of a Google Trends search for the term “lights” will provide insight into the following areas:
Time series analysis of interest is displayed in the form of a graph showing the trend in interest over a given time frame. The time range can be shifted to display information from as far back as 2004 or as recently as the past hour.
Users’ interest is broken down by area using this handy search parameter. There’s a map view, but you can also switch to see things like search volume.
The percentage of people who are interested in various things that are connected to your search term is summarized in a list called “Related Topics and Queries.” You can research widely-discussed subjects or hot new ones (emerging).
Use this search option to examine the similarities and differences between two or more goods. If you’re trying to decide between dropshipping interior and outdoor lights, you may use Google Trends to see how the two markets compare to one another.
Additionally, filters allow you to select the specific data from Google Trends that you wish to view. In this way, you can glean data from people who are searching for various things on various platforms.
Google Trends has the advantage of not limiting your investigation to just one facet of the internet, which is a huge plus. You can use it to see the data from multiple angles.
These are some of the filters:
Shopping on Google
Please look it up on Youtube.com
Google Search
Internet image and newspaper article searches
Interpreting Google Trends Data
Information on a wide range of dropshipping products is a significant asset. Yet, the information is useless unless you can decipher it and put it to work shaping your dropshipping business.
We take a quick look at various trend indicators and how to read them, as well as some pitfalls to watch out for.
Interest Over Time
A graph depicting this trend indicator is presented here. Numbers from 0 to 100 represent different levels of interest on the vertical axis. In this context, a score of 0 indicates absolutely no interest and a score of 100 indicates the utmost enthusiasm.
It’s unlikely that more than a few of people will maintain a consistent interest in any one product. However, any item with a percentage of interest greater than 50 is promising and should be investigated further.
In addition, you must consider the graph’s intrinsic characteristics.
If your sales trend line stays relatively flat throughout the year, that’s a good sign that’s where they’ll stay for the most part. In any case, you should shoot for maximum intrigue.
Inconsistency in interest is shown by a trend curve that rapidly rises and falls. It’s not necessarily a bad indicator, but you should exercise caution if the percentage discrepancy between the high and low values is large.
Long-term interest
Assuming the graph’s curve has been steadily ascending for the past few months, this indicates that demand for the product is on the rise. It’s important to get started dropshipping it as soon as possible if you want to capitalize on the current fad.
Sales of seasonal products tend to surge during those times of year when consumers are most likely to make a purchase. For instance, October could see a seasonal uptick in demand for Halloween costumes.
This type of interest curve typically reveals only one or a small number of peaks in the past. The curve begins to flatten out once it drops below 25 and continues to do so. A product with this symbol has lost its appeal and is no longer recommended.
Interest by Region
The map shows the regions that are of interest. However, if you adjust your settings and look at the comments in terms of search volumes, you might receive more succinct data.
More people in that area are interested in the product if more searches are conducted for it. Check that your device’s location settings are set to accurately reflect where your customers are located.
Related Topics and Queries
Typically, when you conduct a search and click on “Related Topics and Queries,” you’ll see a list of keywords and/or goods that fall into the same general category.
High ratings or search volumes indicate high interest, much like the other search criteria.
Using this information, you can discover new best-sellers to add to your dropshipping inventory. If you change the filter to “increasing,” you may also find newly popular dropshipping items and jump on them before the competition does.
How to Use Google Trends for E-commerce
So now that you know how to decipher all that information, we can talk about how to put it to use in online transactions. The specifics of using Google Trends information to improve your dropshipping business.
You can benefit in various ways from Google Trends data.
Zero in on a Dropshipping Niche
The first stage in establishing a fruitful drop-shipping business is to identify a niche that may be successfully targeted. However, it is a challenging choice that calls for forethought and concrete evidence before deciding whether or not the niche is sustainable.
After settling on a specific market segment, you may research it on Google Trends to see how much buzz it’s making in the dropshipping industry. Research the market tendencies of some of the items you plan to sell in that market.
If there is a significant level of interest across both types of searches, you are likely heading in the right direction. You can also check the relative merits of other specialty choices by comparing them side by side. This will help you choose whether one is the more secure option.
Select Specific Products
The first challenge is merely identifying the opportunity. After you get over that, you’ll need to zero down on specific product categories and maybe even brands.
If you’re going to be dropshipping security equipment, for instance, you’ll need to choose which kinds of cameras to stock.
A simple internet search using the term “security cameras” can provide numerous results. Next, look for the section containing information on relevant topics and questions. To find out more about the kinds of cameras people are looking for, try switching between the “increasing” and “top” filters.
Pick out particular items
Most products can benefit from this method. On the other hand, you can also do a direct search for trends data on specific product concepts or brands if you already know what you’re interested in.
Keep up with Dropshipping Seasonal Trends
Seasons and events that occur on a yearly basis have a profound effect on consumers’ propensity to shop. For instance, dropshipping businesses may see a spike in demand for warmer apparel and school supplies in the fall.
Google Trends can help you keep track of the beginning of these seasons and the products that are particularly popular with shoppers. One telltale sign that a new season has begun is a sudden spike in Google Trends’ “interest over time” graph.
Research Keywords
When a user enters a query into Google, the search engine sifts through vast amounts of data to return the most pertinent results. Your dropshipping store’s search engine rankings may improve if you utilize appropriate keywords. In turn, this:
The proportion of visitors to your site who actually make a purchase
How well people will be able to find your dropshipping advertisements on Google
If you’re having trouble deciding on keywords, try searching for your specialty on Google Trends and looking at the’related topics and questions’ that pop up. Many times, these search terms are a combination of several different keywords typed into the Google search field.
Discover New Markets
The most efficient method is to utilize niche-specific Google Trends data as you establish your dropshipping store.
Once you have solidified your foundation and are prepared to expand, however, you can look further afield and investigate additional opportunities. Data that you may have initially narrowed to just your city can be expanded to your country, then your region, and finally the entire world.
Create Traffic-Driving Content
You can see what’s hot right now with the help of Google Trends. They are conveniently listed on the main page of Google Trends, so there’s no need to go hunting for them. All of these are based on what people are searching for on Google at the moment.
Make content that will get people to your site.
Make an attempt to write blog posts about trending topics, especially if any of them are highly relevant to your field. Also, try to work them in as keywords if you can.
This will have the knock-on effect of increasing the visibility of your blog whenever that particular popular topic is searched for. It will increase traffic to your dropshipping store as more people click on it.
Social media platforms like Facebook, TikTok, Instagram, and Twitter may all benefit from increased engagement with the help of trending topics. Including the hashtag for the currently popular subject matter will help your article gain even more exposure.
Tips on Google Trends Dropshipping
You now have a solid understanding of Google Trends and can use it effectively. However, it doesn’t hurt to learn a few secrets that the pros use to get the most out of this instrument.
For your own good, we suggest that you:
Cross-Reference with Other Market Research Tools
However, not all of the factors that define a given dropshipping market are necessarily accessible through Google Trends. That’s why it’s smart to verify your findings here with information from other resources.
With an Oberlo subscription, you can, for instance, see if the following items are popular on Google Trends:
Dropshipping rivals checking out, or even importing, your products
Among the highest-rated dropshippers on Oberlo.
customers are purchasing from dropshipping retailers
You’d be better able to make an educated decision if you took this approach, as you’d gain a more holistic understanding of the products or market segment under consideration.
Choose Your Keywords Carefully
Using different keywords will yield different results in Google Trends. Strive to employ keywords that are widely used in your field, and think about how people will be using search engines to find you.
The mental process that prompts a person to conduct a Google search is known as “search intent.” Example: a man searching for jogging shoes might use a variety of keyword combinations like:
Athletic footwear for men who jog
Men’s jogging shoes
the top-rated men’s running footwear
The latest in men’s Nike running gear
These terms have a common theme while being worded in various ways, with the final two being somewhat more precise. Furthermore, they each reflect a unique goal of the searcher.
It’s important to pick the right keywords.
When used on Google Trends, they may produce varying results. For a more complete picture of the market, it’s important to weigh and compare these factors.
Use Google Trends Data to Find the Right Dropshipping Supplier
You might be able to use Google Trends to find:
The perfect void
Merchandise for sale
Well-known names in the industry
Targeted regions for your dropshipping company’s growth
Use this information to your advantage as you select drop shipping partners. Find vendors who can do the following:
produce or have access to the goods you seek
Are adaptable enough to help you stay on top of the latest developments in the dropshipping industry
If you plan on growing your dropshipping business, you should start thinking about expanding into new regions.
Final Thoughts
Google Trends is one of the best market research tools available. Its scope of worldwide data is unparalleled, and it is provided at no cost to the user. You need simply make sure of the following:
Find the appropriate keywords.
Find the most promising market segment, and products to fill it, with the help of the comparison tool.
Don’t rush through the analysis; compare the results to those from other reputable market research tools.
To get what you need, you need to find a dropshipping provider who can help you.
