Perhaps you’re already aware of how influential video marketing has become in recent years, with nearly every major brand focusing on channels like YouTube. After all, YouTube is far and away the most popular social media platform for watching and sharing videos, with over 2 billion users.
YouTube can be a great tool for product promotion if you know what you’re doing. In this tutorial, I’ll show you the ropes when it comes to YouTube advertising for e-commerce sites.
As to Why You Should Use YouTube for Advertising
Before I give you some tips on how to market on YouTube, let’s take a quick look at some of the best reasons to advertise your products or store on YouTube.
Extensive Reachs
There are more than 2 billion people using YouTube right now, and the average user spends more than 17 minutes a day on the site. This would make it easier for you to get in touch with millions of people in your field.
Getting along with Google
It is a known fact that Google likes YouTube videos more than other kinds of videos. So, you can also improve your SEO results on Google by adding hashtags and keywords.
Evergreen Content
After you put your videos on YouTube, you can use them more than once by sharing the links to them whenever you want.
Video Marketing
You can try out the power of video marketing by putting your content on YouTube. Aside from that, working with YouTube influencers can also help you reach more people.
How to Advertise on YouTube
The most important thing is that YouTube has a built-in platform that lets us run different kinds of ads and increase the number of people who see our videos right away.
Here Are Proven YouTube Marketing Strategies
Now that we’ve gone over the basics, let’s talk about some expert YouTube marketing tips that you need to follow if you want to see results quickly.
Make videos that are interesting and of good quality.
First of all, make sure the videos you upload to YouTube are of good quality. That is, you need to pay attention to every part of making and editing a video. The process should be able to be broken down into three main steps.
Pre-production is everything that happens before you record your videos, like writing a script, finding actors, deciding on a budget, etc.
Production: This is the most important part of the process because it is where the video is actually recorded. It will involve things like setting up equipment, making videos, and more.
Post-production: Finally, once you’ve recorded your video footage, you can edit it with any good programme. If you are new to editing videos, you might find FlexClip helpful. Cut out the parts you don’t want, add transitions, and put the video on YouTube.
Find out who you’re writing for.
One of the most important things to think about when marketing on YouTube is your audience. After all, you would post your content for your audience, right?
You can easily find out what kinds of people use YouTube the most by doing some research. For example, more than 80% of parents have been seen to use YouTube to find educational and fun videos for their kids. Also, YouTube is thought to be the second most popular place for millennials to watch videos.
You can also go to the analytics section of your YouTube channel to look for these important numbers. Go to the “Audience” section of your YouTube channel to find out the most important information about your audience.
Think about putting different kinds of videos on YouTube.
People also make a rookie mistake when they try to market their YouTube channel by only making one type of content. Keep in mind that you can post different kinds of videos on YouTube, and it’s best to have a wide range of videos on your channel.
I think it’s a good idea to have both informational and promotional content on YouTube so that you can reach all types of viewers. Here are some ideas for different kinds of videos you could put on YouTube.
Make sure your content works on mobile devices.
More than 70% of YouTube videos are watched on phones and tablets. So, if you want to reach more people, you might want to think about making your videos mobile-friendly.
To do this, you need to think carefully about your videos’ overall aspect ratio. For example, if you want to post videos to YouTube Shorts, they should be vertical. On the other hand, most people think that horizontal videos are best for a standard YouTube post.
Make thumbnails for your videos that look interesting.
Even if it sounds strange, almost 5 billion videos are watched every day on YouTube. It can be hard to make your videos stand out from the crowd and make them more interesting.
To use these tips for marketing on YouTube, you should think about making thumbnails that are interesting. Make sure your video thumbnails are the right size (1280x720p) and fit with what your video is about. Don’t make all of your thumbnails clickbait, because that can hurt your content.
Still, make sure the thumbnail is interesting enough to get people to click on it and watch your video.
Make sure the titles and descriptions are interesting.
Your video should have an interesting title and description as well as a great thumbnail. Before you post your video, try to find some keywords and make sure its title and description have a few “power words.”
If you want your YouTube marketing to work quickly, you might want to include hashtags in the video description. Also, make a detailed and informative description that is full of keywords to get better results on Google.
Look into marketing through YouTube influencers
Just like every other social media platform, YouTube has millions of influencers who can help you reach your audience easily. Google says that more than 70% of teenagers who subscribe to YouTube channels can relate more to the people who make the videos than to traditional celebrities.
Before you can start your YouTube influencer strategy, you need to find well-known content creators in your industry. You can talk to them directly or use a third-party platform for influencer marketing. If you’re new to YouTube influencer marketing, you can start by working with just a few creators and then add more based on how well the campaign did.
Use YouTube ads to your advantage
You can also use YouTube’s built-in advertising feature to promote your content, in addition to working with YouTube influencers. To make a new campaign for your YouTube channel, you can just go to your Google AdSense dashboard.
As you move forward, you can choose how you want your ads to be shown and who you want to see them. Here, you can choose your audience based on gender, age, location, and other factors, making it easy for your video ads to reach the people you want to reach. Later, you can go to your dashboard to see how well your campaign is doing and take the steps you need to improve your YouTube marketing strategy.
Most importantly, make sure you share your YouTube videos on multiple sites, such as Facebook, WhatsApp, Twitter, Telegram, Pinterest, and so on. You can also add your YouTube videos to your website and other platforms.
You can also include a call to action in your videos to get people to leave YouTube. So, you can easily let people who are interested go to your website or event page from your videos.
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Get the Ball Rolling!
And there you have it! You should now know everything there is to know about marketing on YouTube thanks to this handy guide. You can easily reach your desired demographic and leave a lasting impression with high-quality video content using YouTube marketing.
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