It’s easy to find and sell candles. Candles are pretty safe and rarely go wrong. If you choose the right mix of scents, you should check the materials used and think about how much or how big the product is. You don’t have to go through much trouble to start a candle dropshipping business. This could become a steady way for you to make money.
So, would you like to dropship candles? We can help you improve your candle dropshipping business with some important tips.
Can Candles Be Drop-Shipped?
Dropshippers’ first question might be, “Can you really dropship candles?” There aren’t many dropshipping businesses out there, and people don’t like to buy candles from marketplaces.
The idea is that you should be very picky about your product, keep it within a small range, and market it well. If you plan your strategy carefully, you might be able to start a candle dropshipping business that makes money.
List of things to remember
We made a check list for business owners to help them come up with the best dropshipping model. Go through the list, see what you’re missing, and then start your candle dropshipping business.
Kinds of Candles
First, you have to choose what kind of candle you want to dropship. There are a lot of choices out there. The type of candle you sell should also be able to easily become your USP.
- The first is paraffin wax, which is a cheap substitute. You can make different kinds of candles with this wax. Paraffin wax is used to make most tea light candles.
- Soy candles are more popular because they are made from a natural substance that can be grown again. These candles don’t hurt the environment and smell and work better than other kinds.
- The third type is scented candles, which have a light scent of a certain kind. Most of the time, essential oils are used to make candles more relaxing. Both soy wax and paraffin wax can be used to make candles with scents.
- Beeswax or vegan candles are becoming a popular new type of candle. These waxes come from plants and don’t have any animal parts in them.
- At the market, we can also find candles that look nice. Depending on the customer’s budget, these candles can be made with either soy or paraffin wax and in a variety of shapes and scents.
- You need to know what kinds of candles are sold on AliExpress so you can compare prices and find the right market for them. For example, candles made from soy wax are usually more expensive than candles made from paraffin.
Target Audience
The next step is to choose the market you want to reach. When you know what kind of people you’re trying to reach, it’s easier to choose the right type of candle. Some target audience examples are:
- A mass market sold scented candles without telling people what was in them or giving other information. You want to reach out to your customers but don’t have a lot of money, so you buy candles for as little as $5–$10.
- The mid-market is a smaller group of people than the mass market, but it has more people than the next group. In this category, there is one specific requirement for the product that makes it stand out. For example, particular scents like basil, grapefruit, etc.
- The last kind of market is a small one called the prestige market. This group is willing to pay more for candles that are made for them. For example, some people in this market might be willing to pay USD 20 or USD 50 for soy wax candles with natural scents.
- You should decide which part of your audience you want to serve based on the research you did in the first section.
Samples for Sale
After choosing the type of candle and the market, you should make a buyer’s persona. Your buyer’s persona will help you decide which AliExpress products to buy.
This means you have to find the product, look at its specs, and see if it’s right for your audience.
For example, if you want to impress a group of important people, you should look for soy wax candles with the right scents and sizes.
Once you’ve chosen the candles you want to sell in your dropshipping store, you should order one sample of each. This will help you take pictures, try out the candles, see what they are made of and how well they are packaged, and evaluate the whole deal.
Create a Store
After you’ve done everything above, you should set up a store on Shopify.
Shopify is without a doubt the best way to set up an online e-commerce store on a budget. You can choose from so many themes, and you don’t have to do much coding. Don’t forget to try out the free version to see if it works for your business.
Once you have a Shopify store, you can manage your supply chain with a dropshipping tool like Dropship Corporation. Dropship Corporation is a useful dropshipping tool for AliExpress that makes it easy to manage the supply chain. It includes using an AI-based engine to find the best seller for a product, keeping track of product orders with AliExpress and other tools, and managing bulk orders.
With the right dropshipping website and a strong tool, you can run your business without any trouble. You could end up giving your users the best shopping experience possible.
Uniquely Identify Your Brand
You should name your brand now that you have product categories, a website, and the right tool.
What makes you unique?
How do your candles show people why they should buy from you?
Here are some things you should define to figure out what makes your brand unique:
- Do you have natural soy candles for sale? Are you looking for soy or alternatives made from nature?
- Do you sell candles with scents that can’t be found anywhere else?
- Do you have good boxes? Candles in a beautiful blue pottery pot are one example.
- Do you sell candles at prices that are competitive?
- For example, a business that sells cheap scented soy candles can come up with a unique selling point like this:
Natural, good for the environment, and cheap! Smells that make you want to take it easy and enjoy yourself.
The last step was meant to help you get your brand out there. To market your brand, you should know who your audience is and what makes your brand unique. When you know both, you can use social media to reach out to your customer.
You need to start marketing on platforms like Facebook, Instagram, Twitter, and others. If you can, make short videos about your products that you can put on your YouTube channel. But we know that only a small number of dropshipping businesses use YouTube, so you can focus on Instagram and Facebook. This platform will help you find new leads, boost sales, and make sure people know about your brand.
Conclusion
Dropshipping candles might not seem like a good idea for your online business. But isn’t that also what makes this idea so unique? On the AliExpress marketplace, it’s easy to find many different kinds of candles. All you have to do is carefully look at the description and specifications and check out some samples. This will help you find good products to sell to your customers.
When you have a lot of customers, you can also talk to the seller about making custom packages for your customers. This gives your business a more personal touch. Once you have a candle dropshipping business, you have a lot of ways to keep growing and making more money.
