Among the many online tools available, ClickFunnels and Shopify stand out as two of the most well-liked. Successful business owners have made the most of both of these to build prosperous enterprises.

Many people, though, have doubts about which of these two options is the better business move.

Everything you need to know about ClickFunnels and Shopify is summarized in this article. Details like an outline, highlighted features, pros and cons, key differences, and pricing structures are included.

If you’re looking for a business app but aren’t sure which one to choose, keep reading! We will also include solutions to frequently asked questions found online.

Let’s jump right into it.

ClickFunnels vs. Shopify: Overview

Let’s get an overview of ClickFunnels and Shopify before delving into the specifics.

Knowing the purpose of these resources will help you choose the best option for your company.

What Is ClickFunnels?

ClickFunnels is a web-based service that facilitates the creation, distribution, and administration of digital advertising and sales channels.

For those unfamiliar with the term, “funnel” describes the path that leads to a sale when promoting a product or service.

The developers of this cloud-based service intend for it to be a universal marketing platform that eliminates the need for business owners to switch between different applications.

As a result, you can count on a plethora of tools geared toward enhancing your marketing efforts. It’s so effective that even sales newbies are encouraged to give it a try.

Which is better for your business Shopify or ClickFunnels

What Is Shopify?

However, Shopify is an online store builder, manager, and expander.

This service is popular among entrepreneurs who want to start their own online shops or dropshipping companies. Owners of brick-and-mortar businesses can use it for point-of-sale and stock-tracking purposes as well.

Shopify is pleased to be able to serve as a nerve center for all company operations.

ClickFunnels vs. Shopify: Features Comparison

Having gained a cursory familiarity with these instruments, it is time to dive deeper into how they function and the benefits they provide.

ClickFunnels Features

ClickFunnels was established with the vision that even without coding skills, users could build their own funnels. For this reason, the suggested approach is ideal for rookies.

In just a few hours, business owners can set up an entire marketing machine, from landing pages to webinar hosting.

These are some of the most notable capabilities of this resource:

Pre-Built Sales Funnels

Signing up for ClickFunnels gives users access to premade sales funnels they can begin using immediately. Each of these channels has been refined and tested to ensure success.

The website provides a few sample documents, which are as follows:

Application \sBridge \sDaily deal
Webinars as a Membership Draw
In addition, these sales funnels have all the tools and information customers need to move swiftly through the purchasing process.

You can quickly find one that works for your business, no matter what it sells.

Pre-built funnels have pre-designed opt-in pages, thank you pages, checkout pages, and so on. Do nothing more than get your product descriptions and any necessary copies ready to go in.

Webpage Creation

You can make your own sales funnels using a website builder if that’s what you prefer.

By dragging and dropping columns and tabs, users can rearrange the layout of their funnels to better suit their needs. Using the editor requires no prior experience.

To further personalize, you can upload your own images or files and play around with the CSS by changing the colors and paddings.

By allowing for complete customization, the final landing page will be tailored specifically to the user’s product and brand.

A/B Split Testing 

A/B Split Testing allows users to compare two versions of a page in real time.

Users’ interest, page visits, sales, and potential dangers can all be measured with A/B testing. To optimize, you need to know these numbers.

Split testing your pages with ClickFunnels and comparing their results side by side will help you find the optimal configuration for your business.

Functions of ClickFunnels
It’s easy to see the results of various marketing funnel options and test out new approaches with this tool on a regular basis.

Statistic Tracking

Keeping tabs on relevant metrics is fundamental to managing a successful enterprise. You need to see numbers to make important decisions.

ClickFunnels’s built-in analytics system compiles relevant data you can use. The tool will supply you with precise and comprehensive information for use in running your business.

The data will be presented through a dashboard, helping you see the bigger picture in terms of traffic, paths, strategies, sales, and rates.

The dashboard can also be used to make a side-by-side comparison of the various channels you’ve explored.

Email Marketing Automation

Email marketing, as the name suggests, is the practice of promoting a business, product, or service via electronic mail. A similar approach is taken when attempting to contact consumers.

Even though it’s been around for a while, 82% of users still click on welcome emails.

There is an automated email marketing function in ClickFunnels.

Email sequences, personalized subject lines, and scheduled sending can all be accomplished from the Automation section of the Sales Funnel.

If you don’t have the time or inclination to learn how to design an email from scratch, you can always use one of the many pre-made templates available.


Through integrations, it is possible for previously incompatible platforms to communicate with one another.

Many customers will likely want ClickFunnels to work with their existing systems because of the way it is designed.

The available ClickFunnels add-ons are listed below.

Marketers using Facebook, Aweber, MailChimp, InfusionSoft, and HubSpot

Shopify Features

Shopify is more than just a website; it’s a commerce platform with features that can help entrepreneurs open and run stores, both online and off.

Website Builder

Shopify is frequently used by new entrepreneurs because of its ease of use and low barrier to entry.

Users can make their own websites by selecting a template and customizing it with the website builder’s drag-and-drop editor. The website’s layout can be tailored to your company’s identity through the modification of text, color, and image.

Shopify Capabilities
If you’re familiar with CSS and HTML, you can modify the code to make the site look exactly how you want it to.

There is no longer a need to develop a separate mobile website because all newly created sites are already optimized for use on mobile devices.

Shopify POS 

Shopify’s point-of-sale system allows brick-and-mortar retailers to accept payments and process transactions in-store.

The point-of-sale software supports card readers for streamlined in-store transactions and instantaneous stock adjustments.

The consolidated dashboard will display data for both online and offline sales if the user has a physical and an online store. These two distribution methods will share a common inventory.

You can choose between POS Lite and POS Pro, the two main POS app variants available right now.

You can get by with the Lite version for work, but upgrading to Pro unlocks even more power, such as in-store analytics and omnichannel selling.

Analytics Dashboard

For successful decision-making, access to relevant data is crucial. On Shopify, you can use different analytics tools to understand how your business is currently doing.

Shopify Analytics provides data and analysis on marketing, sales, and customer behavior for your company.

Information is presented through a Dashboard containing different metrics to measure a business’ status. Some items you can see include product analytics, total sales, visitor demographics, etc.

Inventory, acquisition, profit, and other reports can also be generated.

You should be able to use these to better your company and expand your reach.

Abandoned Cart Recovery

Approximately 68% of all shopping carts are never completed. A lot of business owners have started looking into ways to recover because of this frighteningly high number.

Shopify has a feature that allows users to retrieve items from abandoned carts. Customers who have items in their shopping carts will start receiving emails about those items.

By upgrading to a more expensive subscription plan, you can automate the entire procedure.

Inventory Management

Manually keeping tabs on stock levels is a hassle. Shopify’s stock tracking features mean the end of time-consuming, laborious manual methods.

Manage Your Stock With Shopify
Sales data is recorded in order to monitor stock levels. Products sold are subtracted mechanically, leaving you with only the decision of whether or not to restock.

Adding new products or variants is simple on this system as well. Manually encoding the quantities available and uploading product images are both options for your online shop.

Shopify Dropshipping

Shopify is aware that dropshipping is rapidly becoming one of the most successful e-commerce strategies.

Shopify facilitates dropshipping by establishing communication channels between online retailers and wholesalers all over the world. Owners can import and list products they find on AliExpress quickly with the help of apps like Oberlo.

With this and the other features mentioned, Shopify is an excellent foundation upon which to launch a dropshipping enterprise.

SEO Tool

Shopify has SEO tools and apps because the company knows how search engines work and wants to help you rank higher.

Shopify’s SEO features include tools that make it easier to work targeted keywords into titles and URLs, as well as create optimized landing pages and establish internal linking.

The branding of your store is selected first, and then tools and apps that will help you reach your target market are suggested.

ClickFunnels vs. Shopify: Main Differences

There are a few key differences between ClickFunnels and Shopify, both of which are highly valued by their respective user bases. Both are common among business owners, but understanding how they vary is useful.

Product Pages

Shopify and ClickFunnels both drive customers to product pages, but Shopify gives them more options to peruse.

To elaborate, Shopify’s e-commerce platform allows customers to easily navigate between different categories and products, while ClickFunnels’ product pages focus solely on a single offering at a time.

It’s possible that ClickFunnels would be more useful if you only had a single product or service to sell. This allows consumers to zero in on a specific good or service and fully grasp its utility.

Various Product Page Formats
On the other hand, if you’re hoping to increase the average order size, a Shopify store may be the way to go. It’s the best bet for checking out multiple products.


When compared to the big picture, it becomes clear that both ClickFunnels and Shopify serve distinct purposes. Although they share some similarities, they are better known for completely different reasons.

One way to look at ClickFunnels is as an all-in-one marketing platform. Its users already have products or services that they want to advertise—one at a time.

As mentioned, you can create funnels that guide users from the ads to the checkout page.

But Shopify is best known as an e-commerce platform. Entrepreneurs who wish to start or transfer their business online can do so with the help of Shopify.

The owners of Shopify stores are not required to stock a certain number of items, but the majority of stores do.

Guaranteed Conversion

Conversion-tested funnel templates are a click away with ClickFunnels. In this setting, even inexperienced users are assured a successful outcome.

Users of Shopify have the freedom to test out a variety of advertising and sales approaches. No one is required to use the provided templates or designs, though newcomers may need to do more research.

Both have their uses, but for different people. In the end, it comes down to how easy or adaptable you need your system to be.

Built-In Features

Both applications have useful features, but using those features in ClickFunnels is easier.

Once you sign up for an account and start making product pages, you’ll have instant access to all of the system’s features. Users who are eager to start making sales right away will appreciate this feature.

The only way to take advantage of Shopify’s apps is to install them. The type of applications you add depends on your requirements.

ClickFunnels vs. Shopify: Pricing Comparison

After going over the features of both ClickFunnels and Shopify, it’s time to compare the two platforms’ respective pricing structures.

ClickFunnels Pricing

ClickFunnels has monthly plans and annual discounts available. There are two types of monthly subscriptions available: the Basic and Platinum.

Plan Costs for Using Clickfunnels
The Basic Plan is $97 per month and already includes the following key features:

With 20 channels and 100 pages, you can
20,000 average monthly guests
Imperatives without limits
The Top 3 Private Domains
Three different payment processing options
Help with Email
The more popular Platinum plan costs an extra $297 per month but includes these perks:

Prospecting channels without limits
Countless Pages
Whenever you want, as often as you want, every month
To date, we have created 9 unique domain names.
Remittance Processors (9)
Priority support
If you have room in your budget, you should consider going for their Annual Discounts, where the Basic plan goes down to $80 per month and the Platinum at $247. Each of these is billed once a year, which adds up to significant savings.

Get started by taking the platform for a test drive for 14 days to see if it works for your company. Use the platform to its fullest extent and learn as much as you can in the allotted two weeks.

Shopify Pricing

Shopify offers three pricing tiers, while ClickFunnels offers only two. You can try the service risk-free for 14 days without entering any payment information.

Cost Structures for Shopify
These packages are selected taking into consideration how the whole service is utilized by each individual user.

The $29/month Basic plan is great for business owners who only occasionally host in-person sales. A maximum of four warehouses and distribution centers and an unlimited number of products are included.

If you choose not to use Shopify Payments, you can save up to 77% on your store’s monthly plan, but the transaction fee is 2%.

When it comes to expanding their businesses, Shopify is the best option for those who want to go big. In addition to a 1% transaction fee if you don’t use Shopify payments, you can have up to 5 staff accounts, 5 inventory locations, a discount of up to 88% on shipping, and free shipping.

Monthly payments of $79.

Additionally, the monthly fee for the Advanced plan is $299. For expanding businesses with reporting needs, it comes highly recommended.

There is an additional 0.5% transaction fee for payments made through methods other than Shopify, but you can have up to 15 staff accounts and 8 inventory locations with this plan.

ClickFunnels vs. Shopify: Recommendations

All that is necessary to know about these programs has been covered at this point. Our advice is presented here.

Given the pros and cons, choose ClickFunnels if you want to sell a single product or service fast. Anybody with the will to put together a product page and start making sales right away can do it.

Keep in mind that you’ll need to make a separate page for each and every service or good you offer.

If you intend to grow your business and add new products over time, Shopify is the best option. Even if you’re not familiar with the best advertising techniques, you can still succeed by learning and employing the right methods.

Ultimately, these two programs are the best choices for different uses. Therefore, pick the one that gets you to your business goals the quickest.

FAQs about ClickFunnels and Shopify?

Is Shopify Better than ClickFunnels?

From an objective standpoint, no. Because they are optimized for different features and functions, Shopify cannot be compared to ClickFunnels.

Shopify is a fantastic platform for entrepreneurs who want to expand their operations and sell a wide variety of products simultaneously. It’s also useful for seasoned marketers who have experience with a variety of approaches.

Features for Making a Sale in Shopify
For those who prefer to keep their sales efforts narrow, however, ClickFunnels is an excellent choice. It’s perfect for newbies who are eager to start making sales without worrying too much about creating a sales funnel.

These two programs are useful in different ways for various users. Saying one is better than the other requires subjective experience.

Can You Use ClickFunnels for Dropshipping? 

The answer is yes. Making sales funnels that entice and direct customers to buy your products is the first step.

If you want to start dropshipping, you’ll need to connect your account to a shipping app. Shipstation and Kunaki are two apps worth checking out.

Can You Integrate ClickFunnels with Shopify?

ClickFunnels and Shopify can be integrated. Since Shopify isn’t already built into ClickFunnels, you’ll need to add it as a new integration.

To finish this integration, please refer to the instructions provided. You can learn how to combine these programs in the following chapter.

How to Integrate Shopify with ClickFunnels?

As was previously mentioned, ClickFunnels and Shopify can work together. Here are the following steps:

Access your Shopify account by signing in.
To access your ClickFunnels account, please open a new tab and log in.
Launch the Account Menu in your ClickFunnels account.
Choose the option to integrate.
When Shopify pops up, click it. You will be directed to the Add New Integrations page.
Paste the URL of your Shopify store and encode the Nickname.
Integration with Click Connect. You will be directed to a different page.
To complete the setup, select the Install Unlisted App button.
Don’t proceed with integration until you see the success message.

What Are the Benefits if You Integrate ClickFunnels With Shopify?

When you connect ClickFunnels and Shopify, ClickFunnels will send orders directly to your Shopify store.

The Shopify Shipping Process
Because everything is streamlined and centralized, it’s much simpler to handle orders. ClickFunnels eliminates the need to categorize customers or handle orders by hand.

ClickFunnels vs. Shopify: Summary 

We’ve established that this article is about ClickFunnels, not Shopify, and that the two platforms serve different purposes. They’re equipped with useful features that really help people out.

Not that this proves that one is superior to the other. It simply means learning how to put these features to use for your company.

They’re not the same, despite how they look.

If you want to build funnels and guarantee customers buy your products, then using ClickFunnels is a no-brainer. It’s easy enough for novices to grasp without much effort.

If you have a wide variety of items to sell, Shopify is the platform for you. If you own a business and want to expand, this is the best platform to use. Although it may be time-consuming, shoppers have access to an almost unlimited selection.

In addition to the power of these products on their own, you can also take care of shipping and even dropshipping with the help of an integration between ClickFunnels and Shopify.