The best online retailers aren’t peddling any old garbage they found on the web. Through private labeling, they are establishing a name for themselves.

For those who are unfamiliar, private label products are those that are manufactured by a separate business but marketed and sold under another’s name.

Simply put, you are not actually responsible for the production of the goods you are selling, but rather are acting as if you were.

Now that we’ve covered the fundamentals, you’re probably curious as to where you can find the best private label products.

To help, we’ve rounded up 25 products we predict will be popular next year.

Let’s get right down to business.

Smart Backpacks

As far back as most of us can remember, people have been using backpacks. You don’t have to be a student to make use of them, either.

You probably always bring a backpack with you, whether you’re going to work or on vacation.

But smart backpacks are cutting-edge innovations made to match our modern electronic gear.

These bags have many features, such as a Bluetooth tracker, RFID protection, and anti-theft compartments for your cellphones.

Most consumers don’t have a preference for a particular backpack brand, so it’s not hard to break into the market.

As long as you don’t skimp on quality, this has the makings of a fantastic private label product that will be in demand for years to come.

Workout Equipment

Home exercise equipment has been on the rise since the pandemic.

For the time being, at least, this trend is likely to continue because of the time-saving benefits it provides.

You can find a huge variety of yoga mats, dumbbells, kettlebells, and resistance bands, among other products, to help you get in shape.

Not only are some of these items simpler to ship and private label, but they also cost less to do so.

Board Party Games

Do you remember how many friendships back in the day ended because of board games like Monopoly?

They’ve made a comeback, and now they’re popular again! Party games like these are great for private labeling because they are inexpensive to produce.

As a result, it stands to reason that people will gladly part with good money if you provide them with something entertaining and original.

Board games are fine, but you’re not required to. You could also go for drinking games if your audience is made up of grown-ups.


Roughly seventy-five percent of adult population uses some form of corrective eyewear. If you fall into that category, you know how annoying it can be to constantly have to buy new glasses.

You could start your own eyewear business. It’s not hard to win over customers’ confidence when you offer a sturdy framework.

And don’t think you’re limited to corrective lenses in glasses. Many different manufacturers of trendy sunglasses can be found in China.

You’ll quickly see your store’s star rise after incorporating fashionable new decor.

Children’s Toys

Think back to the excitement you felt the first time you entered a toy store. To make other children as happy as you once were, open a toy shop.

And you can branch out from the traditional toys that many parents are hesitant to buy, such as stuffed animals, dollhouses, and action figures. Toys that teach can be sold instead.

Don’t ignore the potential of advertising on social media sites, though.

Hair Care Products

Products designed to maintain and care for one’s hair enjoy consistent demand year-round.

This should come as no surprise, since virtually everyone has the desire to look their best. In addition, this field provides a high degree of adaptability.

You can expand your business beyond just selling shampoos and conditioners by including other hair care products such as hair masks, hair gels, vitamins, and much more.

Camping Equipment

In today’s hectic world, getting out into nature can do wonders for relieving stress.

But if you want to spend time in the wilderness, you’ll need to bring along some gear.

To kick off your private label camping gear business.

But before you go all in, you should find out what your customers really want. Then, your brand can expand to include other related items.

On the other hand, quality outdoor gear like tents, sleeping bags, and hunting knives can be excellent dropshipping staples to stock up on at first.

Gardening Tools

People all over the world enjoy gardening because, well, who doesn’t like a nice, green lawn?

Because most people don’t know much about gardening, this niche has low levels of competition.

Dominating a market is simple if you have the necessary knowledge and enthusiasm.

The following are just a few examples of items that would be perfect for your store’s inaugural inventory:

Plant and flower seed
Implements such as shovels and cutters
Jars for Plants

Fitness and Food Supplements

The majority of people’s dietary requirements are met by using fitness and food supplements. And we can thank how hectic modern life can be for that.

Protein shakes have become an easy way to gain muscle mass, especially for fitness enthusiasts with 9-to-5 jobs and two hours of commute time each way.

Not only can you make money in this market, but you also have plenty of room to grow by introducing complementary offerings such as protein brownies, coffee substitutes, and more.

However, there is some danger involved in selling supplements. Make sure you’re in compliance with the laws and standards of your country before moving forward.

Essential Oils

Although his offering has an unusual name, the essential oil industry is expected to be worth $27 billion by 2022.

Oils from rosemary, tea tree, and lavender are frequently used in both the cosmetic and medicinal industries around the world.

Sell them commercially to spas, massage studios, and other similar establishments under your own brand name.

However, before private labeling this product, you should check with your country’s central federal regulations.

Camera Drones

Nowadays, camera drones are commonly used to report on important events and gatherings.

They’ve been around for a while, but the market isn’t quite ready for them yet. Since drones are so complex technically, that’s probably why.

So, if you think you know what you’re doing when it comes to drones, now is the time to take the plunge and start your own business.

Drone landing pads are a great accessory to add to your product line.


Every day, it seems like there’s a new style trend. Eyeliner and mascara of superior quality will always find a market among the trend-conscious.

Be aware, though, that cosmetics are subject to the same stringent safety regulations as a number of the other items on this list.

Carefully select your manufacturer. You can get into trouble with even one low-quality ingredient.

You’ll need to add descriptive labels to your packaging and maybe even a model to help sell your wares.

Reusable Water Bottles

Plastic bottles can take around 450 years to decompose, and a growing number of people are becoming aware of that.

So what you can do for them is to offer an alternative in the form of reusable water bottles.

Launch a water bottle line with a variety of different materials and designs to attract people of all ages.

LED Lights

You may have noticed that many people these days use LED lights to adorn their rooms if you spend any time at all on TikTok or Instagram.

They save on energy costs, last a long time, and cause less harm to the natural world.

So, whether you’re interested in lightboxes, fairy lights, or strip lights, you have a lot of low-cost options from which to launch your private label business.

Phone Accessories

As the number of people around the world who own a mobile device has surpassed 5.27 billion, it is not surprising that there is a greater demand than ever before for accessories designed specifically for mobile phones.

There are also a wide variety of products that fit into this category. Private labeling is a viable option because of the low prices of most of them.

Because of the growing interest in eco-friendly products, we think a sustainable mobile case is an especially important accessory.

Other mobile device add-ons that are open for private labeling include:

Cell phone case with built-in USB charger
Totally watertight satchel

Shaving Equipment

The popularity of men’s grooming tools, including razors, has increased alongside the number of commercials focusing on this topic.

Most men don’t bother going to the barbershop anymore because they prefer to maintain their beards themselves.

In addition to razors, safety razors, and shaving cream, you can also list beard oils, combs, and razor blades.

Reusable Bags

Private labeling reusable bags is a great opportunity because of rising consumer interest in eco-friendly goods.

And think about it: for every reusable bag you sell, you’re preventing the use and disposal of one single disposable plastic bag.

In a nutshell, you’re doing your part to spread awareness about the benefits of eco-friendliness.

Lunch Boxes

Private label companies are also eyeing lunch boxes, which are popular among students, commuters, and professionals.

Find a maker who can bring in fresh looks that will appeal to customers of all ages.

Maybe you could round out your selection with nutritious snacks and related items


Best Private Label Products
Best Private Label Products


Cigarette use in the United States has dropped precipitously, reaching a record low of 15.1%.

E-cigarettes are becoming increasingly popular, despite the ongoing debate over whether or not they offer any health benefits.

By 2028, the electronic cigarette market could be worth an astounding $40.25 billion.

Private labeling in this area is likely to yield positive results.

Grilling Equipment

The Fourth of July has become a national holiday dedicated to barbecuing, a tradition that has deep roots in American culture.

Their insatiable appetite for smoked meat shows no signs of abating, so now is the time to cash in by selling barbecue tools and supplies.

It goes without saying that the United States should be your primary market if you plan to open a private label store catering to this specific demographic.


People have also shown an interest in keeping houseplants as part of their efforts to adopt a greener way of life.

One way to help is to sell terrariums, which can house a number of plants and are therefore a great product to sell if you want to support this cause.

The first step is to locate a trustworthy private label manufacturer who can supply you with a wide selection of these items.

Fishing Accessories

Due to the decline in the number of shops catering to this niche, specialized fishing gear and accessories can be difficult to track down.

That’s why it can pay off to launch an online shop selling high-quality fishing equipment like rods, reels, and baits, and target people who already have an interest in fishing.

Stationery & Notebooks

The written word will never be completely replaced by its digital counterpart.

Consequently, stationary and notebooks are not only a cost-effective but also a risk-free investment for any educational or professional setting.

However, unless you’re positive that the notebooks will sell out quickly, we wouldn’t advise purchasing a bulk quantity of 3,000 at once.

Rain Ponchos

Discovering new products requires creative problem solving.

You might be surprised to learn that rain ponchos are currently a hot item, particularly on Amazon.

They have a low product risk and are simple to produce, making them an attractive alternative to more complicated electronic goods.

Perfumes & Fragrances

The ability to have a pleasant aroma is something that everyone appreciates. Perfume and fragrance sales have been on the rise for some time now, thanks in large part to the increased emphasis on personal hygiene.

However, keep in mind that you’ll need excellent marketing skills to succeed in the online perfume sales industry.

That’s because consumers would rather give them a try before committing to a purchase. This is not an option, however, when they place an online order.

Steps to Launch a Private Label Business

Have you ever thought about starting your own private label company?

Analyze the Market to Find What’s Selling

There is a substantial financial outlay involved in opening a private label store, which highlights the importance of researching the industry’s rivals.

Private label companies are limited in their flexibility compared to traditional retail outlets.

You can check out various sites, such as Amazon and Shopify, if you already know what it is you want to buy. Enter the product’s name and look at how the sellers are rated on average.

In this way, you can gauge the customers’ interest in it. Similar to the quality, you should verify the price.

Keep in mind that if the sellers have a rating of 4.7 or above in that field, you should probably look elsewhere.

Feel free to put your trust in lady luck if you so choose. However, breaking into a market saturated by established brands that consistently receive rave reviews would be an enormous challenge.

Create Business Plan and Strategy

Promoting your own name and reputation as a brand is essential to the success of your private label business venture.

Create a business strategy instead of just opening up shop.

What do you hope to accomplish by this time next year? Specifically, which social media sites do you plan to utilize? In what ways do you plan to promote your business? When planning this, how will you handle the details?

First, you should try to answer all of these questions.

However, one piece of advice we can offer is that the success of your business and marketing strategies will hinge on your selection of product and your chosen customer base.

Get an Attractive Logo and Packaging Designed

You need a good logo if you’re going to market yourself as a brand.

You don’t need to go for anything fancy, but keep in mind that most people overthink logo design.

Select a color contrast that works with your intended brand’s visual language.

The color contrast is half done because you can use the same hues to design the packaging.

However, logo design in general is a challenging profession. Therefore, it is best to have trained experts handle this.

Set Up and Launch your Business

The final step in establishing a private label business is deciding on a distribution method. Which platform you use should be determined by the nature of your product.

Where does this marketplace operate, and how many different countries do they serve?

Now that you’ve got that figured out, you can upload your listings and start advertising like crazy!

FAQs about Private Label Products

Why Should You Go For Private Label Products?

Most online shoppers only buy from well-known stores. Private labeling facilitates the introduction of a new label while letting you maintain a larger share of the profits.

Is Private Labeling Profitable?

Private labeling can increase profits over reselling name-brand products by positioning you as an industry leader.

Why Is Private Label More Profitable?

Once you have established your “brand,” you will have more bargaining power when setting prices for your goods. This is why most eCommerce stores are making the switch to private labeling: it’s more lucrative.

How Much Does It Cost to Start Private Labeling?

Your product selection, branding, packaging, and sampling options will all have an impact on the final price of private labeling.

However, you’ll likely need a budget of more than $2,000–$3,000 for private labeling on Amazon and $1,000–$1,500 for Shopify.

You should know that this is just a ballpark figure, and that for some companies, thousands of dollars may be necessary.

What Are the Pros of Private Labelling?

Having your own brand name has its advantages. You can find a few examples below;

Reduced Competition

When you start selling under your own label, you have a lot less rivals to worry about. The reason for this is that you are creating your own brand and selling your products in distinctive packaging, which makes them stand out from the competition.

There are numerous online copy-and-paste shops available. Some competitors may even use your images and descriptions verbatim if you don’t offer private labeling.

Private labeling would make these concerns irrelevant.

Higher Profit Margins

Branded stores are consistently more expensive than their generic counterparts wherever you go shopping.

That’s because you’re selling items in attractive packaging, and because your shop stands out from the competition.

You can charge more than the going rate once you’ve established yourself as the go-to expert thanks to your glowing online reviews.

Building a Brand

It is always preferable to establish one’s own brand rather than act as a middleman when selling one’s wares.

Once a brand has established a good name for itself, it can more easily branch out into new markets. Moreover, as was just mentioned, you’ll be able to keep a larger portion of your profits.

In addition, starting with a blank slate in manufacturing can significantly increase costs. Private labeling, on the other hand, eliminates the need to source manufacturing capabilities internally by outsourcing production to a third party.

What Are the Cons of Private Labeling?

There are drawbacks to private labeling, just like there are to anything else. Therefore, let us elucidate:

Minimum Order Quantity

It’s likely that your private labeling suppliers will require a minimum order size. The risk-to-benefit ratio consequently rises as a result.

If you pick the wrong item, you could end up with a bunch of useless stock. It would then be necessary to sell the items for next to nothing.

Higher Investment

Private labeling is all about putting your own name out there. As a result, it’s reasonable to expect an increase in overall expenses.

You would need to invest in the services of experts to create a memorable brand name, attractive product packaging, and high-quality product photographs.

To increase your exposure to potential customers, you’ll need to improve your social media presence.

Maintaining Customer Trust

If you’ve gotten a few negative comments on a traditional storefront, you can simply remove the listing and create a new one under a different name. However, things are not so simple for companies selling under their own labels.

If your rating drops, you’ll need to either spend a lot of money to rebrand your company or work very hard to regain your customers’ trust.

What Is Private Label Dropshipping?

In many ways, private label dropshipping isn’t different from traditional dropshipping. No stock is kept on hand and all orders are filled by a third party. Your supplier would still distribute the goods, but they would do so under your brand name.

Is Private Label Same as White Label?

A common misconception is that the terms private label and white label are synonymous.

Private label goods are made to a retailer’s exacting standards and are thus slightly different from generic goods.

White label products, on the other hand, are uncustomizable but can be rebranded.

White labeling allows multiple retailers to sell the same product under their own names and in their own packaging. Private labeling, on the other hand, gives you more leeway because you can alter the product to your liking.