Focusing on increasing your AOV (Average Order Value) is the best way to make the most money and sales from your online store. Dropship bundles are one of the easiest ways to do this.
If you haven’t heard of dropship bundles before, you’re in for a real treat because the rest of this article is all about how you can use them to raise your average order value and make the most money on each sale.
How do Dropship Bundles work?
Putting items together is not a new idea, and stores have been doing it for decades. At its most basic, a bundle is just putting together two or more items that would normally be sold separately as a package deal to get the customer to spend more than if they just bought one item.
The idea behind dropship bundles is very simple, but it can be hard to find the right combination of items to make a compelling enough offer that people want to buy the bundle instead of just the one item they came for.
So, let’s look at some specific ideas for creating dropship bundles that should help you come up with a winning combination of products that your customers will love.
Ideas for Dropship Bundle
More than one of the same
To start making dropship bundles, it’s easiest to just offer more of the same product. It’s crazy how many people don’t get this idea. We business owners and marketers tend to make things harder than they need to be, but the truth is that simple ideas and concepts often have the most impact.
So, to use this idea, I suggest you quickly make a list of all the best-selling or most popular items in your store. Then just make a new package deal that gives them more than one thing but at a lower price.
You might have to get creative to get them to choose the bundle offer instead of just getting one item, but I’ll give you a few ideas that might help you get started if you keep reading.
Items that are free
There are, of course, more ways to make attractive dropship bundles than just giving them the same product. Depending on what you are selling, that might not be the best way to go about things anyway.
The second and most obvious way to bundle products to increase sales is to put together products that go well together. Think about a hamburger and fries, a razor and shaving cream, or a pillow case and bedspread or sheets that go with it. I think you understand.
Just like in the first example, you should look at your site and make a list of your best-selling and most popular products. Then, you should ask yourself if any of them could be put together to make a good bundle.
If you can’t think of anything, go to Amazon and look for products like yours or ones that are similar. Then pay close attention to the “Frequently Bought Together” section that is always at the bottom of Amazon’s product pages.
This section alone is a goldmine of information that will give you a pretty good idea of what other products people buy at the same time. Use this information to put together dropship bundles and start raising your average order value.
How to show off your package deal
Now that we’ve talked about how to come up with great bundle ideas, let’s look at some ways to market them and get your customers more excited about taking the bundle offer instead.
Set it up as a “buy one, get one” (BOGO) deal.
- Buy 1 Get 1 Free
- Buy one, get the second half off.
- Buy 2 Get 1 Free etc…
When you want to sell more of the same product, this strategy works especially well. With this pricing strategy, there are also a lot of choices. Here’s a story from real life that shows how powerful it can be.
When my wife and I were in Nashville, Tennessee, with some friends, we decided to take in some sights and window shop. We were walking around when we came across a store that sold boots and had a crazy “Buy 1 Get 2 Free” deal. We all fell for it because it seemed like such an amazing deal.
I don’t even think I was looking for boots, but I felt like I had to take advantage of this deal. I didn’t buy any boots, which was good for my bank account, but a few of the other people we were with did.
But as I watched them choose their three pairs of boots, I realized that this business had a very interesting way of pricing their products. There wasn’t a single pair of boots in the store that cost less than $100. They actually raised the prices so that they could sell three pairs and still make a small profit, but they called it “Buy One, Get Two Free.”
I have to say, I thought it was pretty smart at the time. Even though I knew what they were really up to, I still thought it was a good deal, and so did the many other people who took advantage of the offer that day.
Add more items to your order as an upsell or order bump.
Another way to raise your average order value is to offer an order bump on the shopping cart page or the checkout page. Most e-commerce platforms, such as Shopify, have apps or other features that make it easy to do this.
This can be a very effective way to show off your bundle because it gets the attention of your customers when they are more likely to buy. If someone has made it to your shopping cart or checkout page, they are already interested in what you are selling.
The closer someone is to making a final decision to buy, the more likely it is that they can be sold on other items.
Send them an email after the sale to get them back.
The last thing you could do is send a post-purchase email to people who have just bought something. If the product is something that would make a good gift, tell them to buy more and give them to their friends and family. If it’s a complementary product, take some time to explain what it does and how it will help the customer get what they want from the first product they bought.
No matter what it is, make sure to give them a limited-time offer that makes them feel like they’re the only ones getting it.
I hope that the ideas I’ve given you here about dropship bundles have been helpful. I think you should start using them right away and start thinking about how you can use them to raise the average order value in your store and make the most money possible.