You’re getting people to come to your site, but you’re not making any sales. Don’t be afraid.
You have already done the first step toward e-commerce success, which is to get traffic and find your audience.
If you have traffic but aren’t making sales right away, it’s usually because you’re not getting the right kind of traffic or your website isn’t set up properly.
That’s why I’m going to talk about the things you need to think about when you have traffic but no sales, so you can work on these things to increase your conversion rate.
1. How the traffic is
The first thing to do is look at how good your traffic is. If you show your ads to the wrong people, those people won’t buy anything from you. You need to do proper market research to find out who the end users are and then market to them. You should send your visitors to pages that give them something of value and make the same kinds of promises as your ad copy.
If you send people to a page that doesn’t meet their needs, you’ll be wasting your time and money. This could be one reason why traffic doesn’t turn into sales.
2: Don’t focus on features, but on benefits
As a buyer, you need to know how the product helps you and how it solves your problems. You also need to know what its main features are. When you’re trying to sell your product, you must focus on how it helps your customer, not how it helps your company.
“Here’s what our product can do” and “Here’s what you can do with our product” sound the same, but they’re not. – Jason Fried
Think like a customer if you want to write about benefits instead of features. You have to put yourself in the shoes of your customer. What worries them when they’re trying to sleep? When they look in the mirror, how do they want to feel? What would make their life easier, happier, and more meaningful?
You might feel pushy or blunt, but as long as you keep your customer’s emotional response in mind, you won’t drive them away—you’ll drive them to buy.
3: Your prices are high compared to those of your rivals
Sometimes a low conversion rate has nothing to do with what you’re doing and everything to do with what’s going on outside of your business. Maybe one of your competitors has come out with a product that temporarily takes customers’ minds off of what you have to offer.
Some of the conversion loss can be fixed by keeping an eye on your competitors to see if you need to change your marketing plan.
You can use apps that compare prices to check and compare prices on your competitors’ websites and give your customers the best price possible.
You also need to think about how much shipping will cost. Low conversions are caused by high shipping costs and taxes. Putting the cost of shipping on the product page helps increase the number of sales. People don’t act like they don’t want to pay for shipping. It’s just that when you only see those prices on the checkout page, it makes you think twice about buying. By giving deals or coupons, you can get the customer to come back.
4: Customers don’t believe you
Don’t use spammy marketing methods like sending a lot of emails to sell something. Use social proof and tell customer stories about your brand. The ability to send personalized emails and chat on a website also helps build trust.
Include safe checkouts and information about the address and team. Don’t use technical terms in your writing. Instead, write copy and descriptions of products that people can relate to. They should feel something when they read what you write.
Customers will be more likely to trust you if you let them know that they can return items quickly and without any questions.
5. Make sure your website is set up to make sales.
Use the right calls to action, and make sure your call-to-action (CTA) button is a different color.
Poor navigation or search tools, as well as hard-to-use checkouts, will always lead to a low conversion rate. Make sure it’s easy to find the most popular items. Again, make sure that the search results match what people are likely to want. If your customers can’t find something, they can’t buy it.
Check your page’s analytics to see if there’s anything stopping people from making a purchase. Go to Audience » Users Flow in Google Analytics or use the funnel to see where people are dropping out of the shopping process.
Send abandoned emails as part of a good remarketing strategy. Remarketing is an important part of the process of making a sale online. It’s a surefire way to catch the attention of people who visit your site but don’t buy anything. This is important, since most people won’t be ready to buy on their first visit to your site.
If you look at all of these things and fix them, the conversion rate will definitely go up.
I’d like to know what you think, and don’t forget to tell me what happened when you made these changes to your e-commerce site.