Dropshippers’ biggest challenge is getting the attention of people who might buy their products.
Every online store is in a race to get as many clicks as possible because there is so much competition.
How can you make yourself stand out in such a crowd? Well, you could use a number of different strategies, and Google Adwords Dropshipping is one of them.
But many people wonder if Google Ads even lets dropshipping in the first place. And if it does, is it worth the trouble?
In this FAQ Guide, we’ll answer all of these questions and more, so stay with us until the end.
Let’s just jump right in!
What Is Google Adwords?
Google Ads is an advertising platform where bidders can promote products, services, and videos for a short time. You can get more attention by ranking higher on Google Search or by advertising on mobile apps and videos.
The platform is priced on a “pay-per-click” (PPC) basis. To put it simply, you pay every time someone clicks on your ad.
Do Google Ads Allow Dropshipping?
People are getting more and more confused about whether or not Google allows dropshipping. In relation to that, the platform’s terms of service say that it’s against the rules to promote products that aren’t in stock.
So technically, dropshipping with Google Ads isn’t allowed because you’re advertising products you don’t have in stock.
Still, Google doesn’t pay much attention to dropshipping stores as long as your services are good.
Is Google Adwords good for Dropshipping?
One of the best places to do dropshipping is on Google Ads. It can help you grow your dropshipping business by allowing you to reach more people. Which can be hard for dropshippers in the modern world.
But you would have to spend a lot of money on Google Ad campaigns because they can be pricey.
Should You Use Google Ads for Dropshipping?
If you have the money and, most importantly, can avoid having your account shut down, you should use Google Ads for your dropshipping store right away.
But if you are just starting out, it’s not a good idea. That’s because you might find it harder to stay out of trouble if you had to learn through trial and error.
Different Types of Google Ads
It’s important to learn about the different kinds of Google Ads so you can figure out which ones work best for your business. So, here are 5 different kinds of Google ads:
Shopping Ads
You can reach potential customers who are still thinking about what they want to buy with shopping ads.
The main difference between shopping ads and search ads is that you can’t target keywords with shopping ads.
It just looks at the information about your products on your Google Merchant Center to figure out where the ads would work best.
Search Results
These are the ads that show up right next to the search results when a potential customer types in a search query.
They can help you get more attention even if you don’t do well in the SEO rankings on your own.
Videos Ads
YouTube is one of the places where people share videos that is growing the fastest in the world. And with video ads, you can reach as many people as possible by putting them before, during, and after different videos.
Video ads can be very effective if you know where to put them and can say what you want to say in the first few seconds.
Display Network
Display ads don’t have to relate to search queries in any way. They’re instead shown to your targeted audience in the form of images.
They can be very helpful in spreading the word about your brand.
Universal Apps
Google’s Universal Apps campaign is another way to market your app. This one may not be as useful for dropshippers, but it can still be.
There are more than 2 million Android apps in the world, so this can help you reach more people.
The Pros and Cons of Google Ads Dropshipping
Google Ads has pros and cons, just like any other advertising platform. So let’s have a look at them side by side:
Results Based on the Buyer Intent
Google Ads can do a lot for your store if people already know about your product and look for it online. This is because the results are based on what the buyer wants.
On the other hand, social media sites show ads to users at random, even if they don’t want to buy the product.
So, the downside is that if people don’t know about your product, it will be hard to sell it. One way to deal with this is to use “Keyword Planner” to find out what’s popular.
Seamlessly Links with Google Analytics
Google Analytics is a very useful tool that can give you information about how many people visit your site. This tool can be used with Google Ads to track conversions and make sure your target audience is the best it can be.
The only problem with Google Analytics is that it gives you too much data. If it gets too much information, you’ll have to choose what to keep and what to throw away, which can take time.
But once you’ve worked in the field for a while, that will be easy to figure out.
Follows the Pay-Per-Click Pricing Model
Pay-per-click pricing is becoming more and more popular because, as the name suggests, you only pay for the clicks you get.
You can set the price of your bid per click, and when your customer types in a search query, your ads and those of your competitors will show up in the results.
One problem with the PPC model, though, is that you might end up paying for traffic that doesn’t matter. So, to get good clicks, you need to filter your search query well enough.
You can Automate Your Business
A powerful machine learning system is at work behind the scenes of Google Ads. More data means that it can help you automate your business more. When you’ve made enough sales, you can stop bidding on keywords on the platform.
But this feature only makes sense for stores that make at least 30 sales a month. Otherwise, the system wouldn’t have enough information to work with, and you’d be wasting your money on random keywords.
Why Are Google Ads Popular Among eCommerce Store Owners?
Google is now the most popular search engine in the world. More than 2 trillion searches are done on Google every year.
So it’s not surprising that eCommerce store owners, especially dropshippers, are still rushing to Google Ads despite the recent suspensions.
Aside from that, you can also tailor your marketing to your goals and audience by choosing the type of ad you want to use.
And if you can’t decide between Google Ads and Facebook Ads, don’t worry. We’ve already talked a lot about that.
How to Get Started with Google Ads Dropshipping?
If you want to use Google Ads to promote your dropshipping store, here are a few tips to get you started:
Learn the Basics
Here are a few things you need to know about Google Ads before you start using it:
Bid: Your bid is the most you are willing to pay for each click on your ad.
Cost-Per-Click, or CPC, is the amount that the advertiser actually pays when a potential customer clicks on the ad. Keep in mind that you don’t always have to pay the most.
It tells you about your ad, like when it will show up on Google. The rank is based on the Quality Score and other factors.
Quality Score: The Quality Score tells you how relevant your keywords are to your landing page and ad. If your quality score is high, you’ll do better in the rankings.
Pick your Desired Ad Type
The next step is to choose the type of ad or campaign you want. You can choose from 5 different types of ads, which we already talked about in the previous paragraph.
But in a nutshell, the type of ad you choose should depend on your business goals and the kind of people you want to reach. Shopping and search ads are usually what dropshippers like best.
Set the Budget
If you’re not careful, Google Ads can quickly drain your money. This is why you need to set the bid, which is the most you are willing to pay per click.
Don’t try to do too much with it. You might not think that 50 cents per click is a lot, but when you think about how many people use Google every day, it can add up quickly.
Pick the Keywords
One of the things that takes the most time when setting up an online store is searching for keywords. The whole process of doing it is too big for this article to cover.
But later in this article, we’ll talk about some tools you can use.
Write the Ads
If you’re going to spend so much money on ads, make sure they’re worth it. Write it in the voice of your brand, or hire a professional to do it for you.
And if you choose image ads, make sure they look good and have a professional help you design them.
How to Effectively Use Google Ads for Dropshipping?
Want your dropshipping store to get the most out of Google Ads? Using the following tips will help you get the most out of it:
Use Google Analytics
You don’t have to use Google Analytics with Google Ads. But most experts recommend it because it gives you a lot of information about how your ads are being used.
Google Analytics is like Google Ads in that it tells you not only who has clicked on your ads but also what potential customers do when they get to your site.
Leverage from Seasonal Keywords
Don’t forget to use seasonal keywords, especially if you have a dropshipping store for clothes.
Keep a close eye on what products are popular and how you can use seasonal keywords.
Set a Compelling Landing Page
When someone clicks on your ad, they are taken to a page on the web called a “landing page.” It goes without saying that the product you’re advertising with Google Ads needs to be front and center on your landing page.
If you get a lot of clicks every day but aren’t able to turn them into sales, it’s likely that you need to take a closer look at your landing page.
Advertise Deals, Sales & Discounts
Nothing is more appealing to potential customers than the chance to buy a product at a lower price. Google Ads is a good place to advertise sales and discounts, and the Search Ads are a good place to do this.
Customers are already thinking about buying the product, so it’s easy to get their attention by telling them that it’s on sale.
Choose Audience Type
To get more conversions, you need to know what kind of people you want to reach. Most of the time, people spend a lot of money on Google Ads but don’t get any return.
Most of the time, this is because they don’t know where to direct their marketing efforts. So think about what kind of people will be most interested in your product and only then move forward.
The Best Tools for Google Ads
Google Ads by itself is a great way to advertise. But the following tools make it easier for you to get the most out of it:
Google Adwords
Google Ads and Google Adwords work together very well. It has powerful tools like the Adwords Editor and Keyword Planner to help you plan and carry out your marketing strategy.
Clever eCommerce
Another popular tool that can help you automate your Google Ad campaigns is Clever eCommerce. With this tool, you can start your Google Ads with just a few clicks and reach the people you want to.
SEMrush
SEMrush can help you look at a lot of data about your PPC campaigns and figure out the cost per click (CPC). Not only that, but it is also one of the best tools for planning and researching keywords.
Google Analytics
We’ve already talked a few times in this guide about Google Analytics and how important it is. Shortly, it can help you figure out which ad gives you the best return on your money (ROI).
Are Google Ads Effective for Shopify?
There are many ways to grow your Shopify store, and one of them is to use Google ads.
Shopify can do very well with Google Ads. It matches the products on your Shopify store with specific product searches to get you more leads.
Why is Google Suspending Dropshipping Stores?
Google has been banning a lot of things and has shut down a lot of dropshipping stores. But that doesn’t mean you can no longer use Google ads for dropshipping. You just have to use your head.
One of the main reasons why Google is getting rid of dropshipping stores is that they don’t offer anything new. Recently, a lot of copy-and-paste dropshipping stores with low-quality products have started to appear.
Google’s algorithm has learned to spot these stores and bans them based on how their customers might experience them.
How to Avoid Getting Your Dropshipping Store Suspended?
Here are some tips to help you if you’re about to open a dropshipping store or if your old store has been shut down:
Improve Product Quality
Most of the time, new dropshippers sell products without checking their quality. Because of this, customers end up with low-quality goods, which gives Google shopping a bad name.
Any online store should at least offer good quality products. So first things first, if you don’t want your store to be closed, you should pay more attention to your products.
Shipping Time
Every now and then, a shipment might be late, but that’s not a big deal. But if they happen often, that’s when things start to go wrong.
Many dropshippers also get their products from suppliers in other countries, which means customers have to wait a long time to get their goods.
So your top priority should be to choose a supplier who is either in the same country as you or who keeps their word about shipping times.
Maintain Originality
Most dropshipping stores don’t have anything unique to offer. The store owners want to make money quickly, so they copy and paste the same product descriptions, product images, and any other text on their site.
Don’t do any of those things. Instead, try to give your store a unique look. Write in the voice of your brand and don’t use stock images, which can also be searched backwards.
Make your Site Appealing
A dropshipping site that looks good has always been a great way to stand out from the crowd. But now it can also help you avoid getting banned, since Google may also ban a site because it doesn’t look good.
Make sure that the logo on your site is of good quality. The same is true for any other images you use.
But that doesn’t mean you have to get something fancy. Just put the user’s experience first and make sure your business looks good. This also means fixing all the mistakes in English.
Offer Good Customer Service
If your customers are often unhappy after talking to your website’s customer service, you should do something about it.
Many dropshippers don’t pay attention to customer service, which is another big reason why stores get shut down.
Create Legal Pages
Making legal pages can also help you avoid store suspensions in a big way. Pay special attention to the page about returns and refunds, as that shows how honest you are with your customers.
Don’t Import/Fake Reviews
You should also stay away from fake reviews and reviews that come from sites like Alibaba. In general, any kind of feedback manipulation can put your store in danger.
Final Thoughts
Without a doubt, Google Ads is one of the best ways to market your dropshipping business.
But with the growing number of suspended accounts, it does come with some risks.
But you can get around that problem if you offer high-quality services and find a reliable supplier.
