According to studies, Facebook has over 2.8 billion monthly active users. Therefore, it is the most widely used social media site.
This widespread adoption makes e-commerce sites ideal for getting your products in front of many potential buyers. Therefore, the Facebook team developed Facebook Marketplace so that users could trade goods with one another.
In this article, we’ll go over the fundamentals of Facebook Marketplace, including how it operates, its benefits and drawbacks, and, most importantly, how to dropship on Facebook Marketplace.
Let’s get this party started.
What Is Facebook Marketplace?
As Facebook gained popularity, people started using it to disseminate information to their networks. To compete with traditional retailers, online company owners soon began advertising their wares and services.
The difficulty with this laid-back system was that it was unregulated and simple for scammers to enter. Because of the need for a more reliable and secure platform for people to sell their wares, Facebook introduced the Facebook Marketplace in 2015.
You can buy and sell things on Facebook.
Customers with a Facebook account can list items for sale in a variety of categories on the Facebook Marketplace. They are then shown to potential buyers when they visit the Marketplace or type a product name into the search bar on Facebook.
Products can be either brand new or gently used, and the price range is $5 to $500. If you want to dropship expensive items, check to see if they are within those parameters first.
Can I Dropship on Facebook Marketplace?
It is possible to do so.
In order to engage in dropshipping on Facebook Marketplace, you need only do the following, as is the case with all other e-commerce platforms:
Include photographs and detailed descriptions of the goods in your listing.
Determine the asking price and specify whether or not a single item or a set quantity is for sale.
Delivery/Pickup Conditions
With this method, you can sell products online without stocking them yourself, as is customary in the dropshipping model of e-commerce. However, you must be careful to follow the specific guidelines set forth by Facebook Marketplace.
How Does Dropshipping on Facebook Marketplace Work?
The procedure of dropshipping on Facebook Marketplace is simple. Here’s a detailed explanation of how everything goes together.
Make sure you’re logged into Facebook, because that’s the only method to shop there. It takes a few months of account activity in some countries, like the US, before you can start making sales.
Investigate the Facebook Marketplace to see what kinds of products are doing well among your target demographic, and stock up on those.
You can get to the Facebook Market by selecting it from the drop-down menu that appears after you click the menu button. To sell something on Facebook Marketplace, go to the menu and pick the Sell option. Clicking this link will take you to a page where you can enter information about your product into a form.
Please complete the fields with the correct information. What follows is more reading. See below for some hints on how to complete these sections.
Facebook Marketplace sellers have the option of posting their wares both on the marketplace itself and in related Facebook groups, increasing the exposure of their products to a wider audience. Listings that have been approved will appear in the format shown below.
Watch your Facebook messenger for prospective customer enquiries. Make sure you don’t miss any queries by checking your messages often.
As soon as a customer placed a purchase, you should notify your dropshipping provider so that they may begin fulfilling it.
Sale by dropshipping on the Facebook market
Following the submission of your listing, Facebook will examine it and validate your submission within 24 hours. If you receive a denial message after submitting your listing, check the offered guidelines to make sure you didn’t break any of the rules. Facebook is another option if you need assistance.
Tips on How to Excel at Facebook Marketplace Dropshipping
All that we’ve covered so far about dropshipping on Facebook Marketplace is a summary of the fundamentals. But let’s take it further and talk about how to succeed at the installation process.
Listing Your Products
Listing your product couldn’t be easier, thanks to Facebook Marketplace’s comprehensive template. However, make sure you properly populate the fields to attract the attention of shoppers.
The Facebook Marketplace system will sometimes use your selection of categories to determine if your listing is eligible for shipping. Further, it facilitates the shopping process by directing customers directly to the items they need.
Tell us exactly what it is you’re selling by using only the product’s name.
Make sure your asking price covers your profit margin. Don’t forget to add a note if you’re willing to negotiate the price.
Please specify where in the room the item is located.
Write a descriptive paragraph that gets at the heart of the product while remaining succinct. If asked, please provide details such as the product’s size, color, brand, and features.
If you intend to use a dropshipping service, it is recommended that you select the “list as in stock” option under “availability.”
Customers are more likely to buy from you if you show them actual images of the products you’re selling rather than stock photos or packaging art. Make sure the pictures are high quality and from different angles so that customers can see the product from all sides.
Seeing as how you’re a dropshipper, customers won’t be able to pick up their orders from you, so be sure to mention that you offer shipping.
Refresh Your Listings
You run the risk of having your product listing pushed down as additional vendors add their wares to the marketplace. In short, when a potential buyer does an online search for a product, theirs will most likely appear higher in the results than yours will. Especially if no one has shown interest in your listings.
Fix your listings to avoid this. It’s the equivalent of giving them a facelift so that they’re up-to-date and go to the head of the queue. This is how it’s done:
Get to the Facebook Market
Use the “My Account” link.
Visit your ads now!
Find the icon with three dots next to each listing, then choose it.
Choose “renew/restore listing” from the list of alternatives that appears.
Receiving Payments
You can accept payments via Facebook, or you can work out an alternative method of payment with the customer.
When making a purchase on Facebook, you have the option of using your debit card, credit card, or PayPal account. After an order is placed on Facebook, you must fulfill it and provide the customer with a tracking number to show that the item has been shipped.
Method of payment on Facebook’s marketplace
After the order has been delivered or a tracking number has been provided, and only then, will the buyer be able to send payment to your Facebook account. Assuming there are no unforeseen delays, you should have the tracking number within three days.
So, if you want to accept payments through Facebook, you’ll need some extra capital to pay your supplier and get the orders out the door. However, once your payment has been processed and deposited into your account, you will be able to recover the funds.
CashApp and Venmo, two of the most reputable digital wallets in your country, are alternatives to traditional methods of payment. However, not all customers are who they seem to be, so tread carefully as you negotiate such deals.
Product Niches
Selecting a product niche is essential when dropshipping using a platform like WooCommerce or Shopify. On the other side, dropshipping any number of products is a breeze on Facebook’s Marketplace.
The absence of a website design for Facebook Marketplace is likely to blame. In its place, it sorts and presents your product listings to Facebook users who are likely to be interested in them.
Customers will still notice your product listings and make purchases as long as you select successful products.
How Much Does It Cost to Dropship on Facebook Marketplace?
If you’re a sole proprietor and want to sell on Facebook Marketplace, there are no expenses. But if you’re a retailer, you’ll have to pay a 5% processing charge on every sale. Transaction fees start at a minimum of $0.40.
Dropshipping advertising may also need a financial investment on your part. Because of its built-in compatibility with Facebook Marketplace, Facebook Ads could be an excellent option for this. Moreover, you would be totally in charge of your spending habits.
In addition, as your sales increase, you may want to consider purchasing dropshipping software or apps to facilitate the automation of your dropshipping operations on Facebook Marketplace. Automation may lessen your workload and make it simpler to dropship across multiple channels.
How Do I Become Eligible to Dropship on Facebook Marketplace?
Various countries have different regulations for Facebook Marketplace. Therefore, we will discuss both universal and US-specific eligibility requirements in this section.
To qualify as a seller on Facebook Marketplace, a business must at least.
Be sure that your Facebook app is up-to-date.
You must be over the age of 18 and have a valid Facebook account.
If you want your product listing to be taken seriously, you need to give very specific information on the item.
Consideration of one’s geographic location is also crucial if one is thinking about using Facebook Marketplace. All markets do not carry it at this time.
Plus, even though Facebook is accessible worldwide, not all nations have access to Facebook Marketplace. Thus, you may be a regular Facebook user but be blocked from using Facebook Marketplace.
Facebook Marketplace Eligibility in the USA
American vendors must meet the same fundamental eligibility standards as their European counterparts. If a vendor plans to dropship or sell products on a national scale, they must comply with additional regulations.
To give some background, in most countries, sellers can only sell items to buyers in close proximity to them on Facebook Marketplace. While this isn’t the case elsewhere, American sellers using Facebook Marketplace can include shipping and payment options in their listings.
Nonetheless, the following conditions apply to the use of these rights:
With proper shipping and payment methods in place, a seller in the United States can ship their wares to customers anywhere in the country.
Once a seller’s total sales reach $500, they will be asked for proof of citizenship in the form of a Social Security number.
How Do I Find a Dropshipping Supplier for Facebook Marketplace?
It is the same process as with any other platform when looking for a dropshipping provider for Facebook Marketplace listings. You can find suppliers and items through word-of-mouth, online marketplaces, dropshipping forums, and paid dropshipping platforms.
Ideally, you’ll want to work with dropshipping suppliers that are in close proximity to your business. If so, shipping times could be cut down significantly, and fulfilling consumer orders would be a breeze.
Dropshipper for the Facebook Marketplace
Remember that Facebook Marketplace that you offer a tracking number within 3 days. So, a supplier who can handle orders and deliver them in such a short amount of time may be the ideal option to pursue.
Pros and Cons of Dropshipping on Facebook Marketplace
You probably have a good idea of what Facebook Marketplace is and how it works now. Let’s quickly review its benefits and drawbacks so you can make an informed choice.
Pros
That means you are not confined to a specific subfield. As long as it doesn’t violate the rules, you’re free to sell whatever’s trending.
Retailers whose monthly gross sales are less than $500 pay no transaction fees. Furthermore, no subscription plan or fees are required.
Safeguarding the interests of both buyers and sellers, Facebook’s payment mechanisms are a boon to the marketplace.
You don’t need to be a dropshipping expert to sell your wares on Facebook Marketplace. Doing so is simple with the help of the platform’s pre-made listing template and a series of on-screen tutorials.
Because Facebook shows users products based on their demographics and interests, using Facebook Marketplace is a simple method to reach your ideal clients.
Cons
Because of these limitations, expanding your dropshipping business internationally on Facebook Marketplace can be a challenge.
Unfortunately, the Facebook Marketplace is now limited to a small number of countries.
The Facebook Marketplace does not support bulk import of product listings like other e-commerce sites. Making separate postings can be a time-consuming and taxing process.
Facebook Marketplace automation is conceivable, but the procedure is more involved than with other platforms.
Closing Remarks
When compared to competing e-commerce sites, Facebook’s Marketplace has many noteworthy benefits. Not only is it cheap, but it might bring in highly interested clients for your dropshipping business.
If you already have a dropshipping store on eBay, BigCommerce, or Shopify, but you want to expand your options, this is a fantastic platform to investigate. Maintaining a consistent order fulfillment rate will safeguard you from being permanently removed from the service.
