One of the trickiest aspects of marketing is undoubtedly customer acquisition. User acquisition is the last stage of the marketing funnel and thus the most difficult to put into practise.
You can easily accomplish your goals with the help of expert advice and cutting-edge resources. In this article, I will discuss various strategies for expanding your online store’s customer base and keeping existing customers loyal to your brand.
Learning about the marketing funnel
Before we can work on ways to get new users, we need to know how marketing works as a whole. This is because getting customers is the last step in the funnel. Since it’s the last step your customers would take, you should work on the steps before it first.
- Segmentation: This is the first step, where we figure out who our target audience is and put them into different groups.
- Targeting: Once we know who we want to reach, we use different marketing strategies to get more attention.
- Awareness: The audience would know about our brand as they learned more about our product or service.
- Information: In the end, we try to let our target audience know about our products and services by using push and pull marketing.
- Engagement: We try to get more engagement by using marketing techniques that are used often and that are targeted.
- Acquisition: Finally, our engaged and targeted audience would find our online store and become a customer.
This is how a person goes from being a user to becoming a possible lead and finally a customer. Since the number of users drops with each step, the process looks like a funnel, with acquisition as the last step.
The best ways to get new customers in 2023
Great! Now that we’ve talked about the basics, let’s learn how to work on getting new users by using these smart tips:
Set goals that can be measured and look at your marketing plan.
As you can see, getting customers is a step-by-step process, and you have to start at the beginning. I would start by making sure that your marketing plan has clear goals that can be measured.
You can do this by doing a SWOT analysis of the plan you already have. This will help you figure out its good points, bad points, opportunities, and threats. You can figure out what works well in your current marketing plan and how to improve it.
After the SWOT analysis gives you useful information, it’s time to set measurable goals for your plan. For example, you can figure out how many sales and marketing leads you want to get in the next three months or year.
Set Your Target Audience
To get your marketing plans and results to work together, you need to close any gaps. This can be done if you know your audience and narrow down your list of potential customers. After all, in order to get new users, you need to know exactly who your leads will be. You can try to divide your audience into groups based on things like:
- Location
- Gender Age Spending habits
- Pay grade Preferences
- Future goals
Creating user personas is one of the best ways to learn more about your audience. You can make separate personas for the people who might buy your products or use your services. This way, you can learn more about their buying habits and how they think, which will help you reach them better.
Great! Once you know who you want to reach, you can start putting your marketing plan into action. To get the most out of your strategies for getting new users, you should choose the right social media platforms.
For example, if you want to reach working professionals or B2B brands, LinkedIn is a great place to do so. Also, you can choose Pinterest and Instagram if your brand is related to fashion or if most of your customers are women. Since there are so many apps and platforms out there, you need to think about what’s good and bad about each one first.
After figuring out which platforms are most important, you can slowly grow your presence. It’s fine to be on a few platforms, but you should really focus on at least two or three. You can also get in touch with influencers or run paid promotions in addition to posting organic content. This will help you build your brand and get new clients.
Optimize your site and make it search engine friendly.
Let’s say you know who your ideal customers are and have begun getting leads from social media. Now, the way your website looks and feels can make or break the deal for them. For example, you might lose customers if your website is hard to use or if it takes a long time to check out.
To get more people to visit your website, you need to optimise it. You can start by making it work well on mobile and desktop platforms. Also, try to make content that can be easily accessed by people on different devices and can be scaled up or down.
Your audience can also find you through search engines like Google and Bing. So, you should also have a foolproof SEO plan from the beginning and put it into action while building your website. You might also want to add a blog to your online store to help with SEO.
Give your customers rewards and set up a referral plan.
As I’ve said above, getting new users and keeping them are two sides of the same coin. Once you have a new customer, you need to keep them coming back to your store. To do this, it’s best to give your customers something nice.
You can offer them a special discount on their first purchase or give them a bonus for referring other people. This way, your customers can get loyalty points and bring in new users at the same time, which is good for everyone.
A lot of online stores also have sections for customers to sign up for rewards and show their loyalty. They can buy the insider plan to get discounts or access to sales before anyone else. You can also make their buying experience more like a game by giving them new rewards based on their levels.
Use videos to your advantage
You may already know how powerful videos can be when it comes to getting people to pay attention. You can start by putting short videos on your website that show how your products work. As part of your marketing plan, you can also use videos.
Focus on making videos that are different from others and sharing them with your audience. It will not only help you connect with your customers, but it will also help you get more leads.
Don’t forget how powerful email marketing can be.
The most important thing is that you should also use email marketing. It is still thought to be the best way to get new users because it lets you reach out directly to your leads. Email marketing can help you do everything, from getting the word out about your referral programmes to making direct sales.
I would suggest using a reliable email marketing tool like MailChimp, Drip, MailerLite, Hubspot, or Active Campaign. These tools can help you get better results from your email marketing campaign in less time.
Dropship Corporation can help your dropshipping store reach a new level.
As you can see, you can bring in new customers for your store if you are smart and keep at it. But if you want those customers to keep coming back, your store should have some of the best products on the market. This can be done with the help of Dropship Corporation, which is the official dropshipping tool for AliExpress.
- User-friendly: Dropship Corporation is very easy to use, and you can get started for free.
- It works with a lot of different platforms. It is the official AliExpress dropshipping tool and can be used with Shopify and WooCommerce.
- Supplier finder: Its Supplier finder feature lets you choose the most reliable and profitable supplier for any product right away.
- Automate Things: Dropship Corporation has a number of advanced features that can help you take care of things on their own. You can, for example, get automatic updates on the status of your orders or sync tracking numbers.
- Other Features: Dropship Corporation also has a number of other advanced features, such as bulk purchasing, mapping variants, and stock management.
Your turn!
As you can see, you can easily get more people to shop at your online store if you use these smart tips. To get more users, you need a flexible marketing plan and to focus on the right channels. Also, once you have new customers, you need to make sure they stay with you for a long time.
You can ask Dropship Corporation to help you with this. It is one of the most popular dropshipping tools that lets you choose the best products for your store and keep track of everything in one place.
