The cosmetics business is worth billions of dollars and expanding. Makeup of all kinds, from cosmetics for the eyes and face to brushes and other beauty aids, sells by the millions every year around the world.
Find a list of the top 10+ wholesale makeup vendors in the US, UK, and China here. The following distributors offer the best wholesale prices on high-quality cosmetics for any type of storefront, whether physical or virtual.
Moreover, many of the suppliers listed in this guide sell branded makeup in small cases or mixed lots, making them perfect for start-ups or small eBay and Amazon sellers.
Shure Cosmetics (UK)
Shure Cosmetics, with headquarters in London, is a major provider of name-brand wholesale cosmetics, fragrances, and makeup to the UK retail industry.
Makeup for your eyes, face, and lips from well-known brands like L’Oreal, Revlon, Eveline, and Elizabeth Arden are just some of the many options available at Shure Cosmetics. Quick shipping anywhere in the United Kingdom is included in the low wholesale prices.
Shure Cosmetics serves a wide range of clients, from individual eBay sellers to ecommerce stores, high-street retailers, nail salons, and online boutiques.
Products
Name-brand eye and face cosmetics, including eyeshadow, liner, primer, highlighter, mascara, eyelash gel, concealer, foundation, blush, powders, and lipstick.
Features
Long-standing UK distributor of name-brand cosmetics Cheapest prices on a wide selection of products
Supplies to businesses of all shapes and sizes
Prompt delivery in the UK via reputable courier services.
Including perfumes, colognes, and set presents
Cosmetix Club (US)
Cosmetix Club, located in the United States, is an established wholesaler of high-quality makeup and cosmetics from well-known brands such as Clinique, NYX, L’Oréal, and Rimmel. They have been in business for over ten years.
Everything from lipstick and eyeliner to blush, concealer, and mascara can be found at Cosmetix Club, and you can buy it in single units or in bulk. In a few easy clicks, you can find exactly what you need to stock your online or brick-and-mortar store.
Cosmetix Club offers a one-of-a-kind fulfillment service for Amazon sellers, which entails packing and shipping orders directly to Amazon for FBA.
Products
Cosmetics such as foundation, concealer, powder, bronzer, eyeliner, mascara, false eyelashes, lipstick, lip gloss, nail polish, and remover are all available.
Features
Leading US-based wholesaler of branded makeup
Wide selection of items, including cosmetics for the face
Purchase in small lots or mixed lots for trade prices
The option to ship directly to an Amazon FBA fulfillment center
Based in New Jersey with fast shipping in the USA
SaleHoo (UK/US/EU)
Makeup and cosmetics wholesalers can be found in abundance on SaleHoo, the best online trade directory.
In fact, SaleHoo showcases over 8,000 trustworthy wholesale suppliers, the vast majority of which are located in the United States, the United Kingdom, and Europe. Makeup suppliers that best meet your company’s needs can be located with a quick search of this directory.
In addition to offering a wide selection of cosmetics and makeup, SaleHoo also provides access to a cutting-edge market research lab where you can discover products that are currently trending.
Products
Makeup remover, primer, blush, bronzer, blush remover, branded makeup, private label makeup, face makeup, eye makeup, mascara, eyeshadow, eyeliner, nail polish, nail accessories
Features
The most trusted list of wholesale vendors available online
Quickly locate reliable distributors and manufacturers
Consists of a vast selection of wholesale cosmetics suppliers
Highly regarded, with hundreds of positive reviews on TrustPilot
Costing only $67 per year, you now have access to every vendor.
Kasey Beauty (China)
Kasey Beauty, based in Zhejiang, is a highly regarded private label cosmetics manufacturer with over a decade of experience and thousands of satisfied customers all over the world.
Kasey Beauty is a Chinese company with a cutting-edge factory where you can develop your own bespoke cosmetics line. You’ll be able to make all the final design decisions, including those for the product’s packaging, colors, and labels.
Kasey Beauty is dedicated to producing only the highest quality products and as such, follows all guidelines established by the relevant authorities in the United States, the European Union, and Japan.
Products
Lipstick, lip gloss, mascara, eyeliner, concealer, foundation, eyeshadow, bronzer, contour, primer, and blush all fall under the category of “private label cosmetics.”
Features
Producing high-quality cosmetics under a client’s label is our specialty.
Worked as a makeup artist for over a decade
Make up your own special cosmetics line.
Alter everything from the box to the label to the color.
Achieves US and EU compliance standards
CoLour Zone Cosmetics (UK)
CoLour Zone Cosmetics is an authorized distributor of name-brand cosmetics for independent stores and boutiques across the United Kingdom.
CoLour Zone Cosmetics carries a wide variety of cosmetics from top brands like Rimmel, Revolution, and W7, including everything from eye and face makeup to nail treatments and bronzing lotions. There is no minimum order quantity required, and you can buy as little as one item, or as much as £50 worth of merchandise.
CoLour Zone Cosmetics is the perfect wholesaler for any nail salon, online shop, or beauty therapist.
Products
Cosmetics, makeup tools, nail polish, nail treatments, nail bronzer, nail polish remover, eye shadow, eye liner, mascara, bronzer, primer, and nail polish at wholesale prices.
Features
Leeds-based licensed cosmetics distributor offering name-brand products from around the world
You can buy a few or a lot, it doesn’t matter
All kinds of shops and vendors can benefit from this.
New supplies and items are constantly being added to the warehouses.
Wholesale Makeup (US)
Trusted by more than 15,000 customers in the US, Wholesale Makeup is a family-owned wholesale company specialising in the supply of original makeup from some of the world’s biggest brands including L’Oréal, Maybelline, NYC, CoverGirl and Revlon.
More than a decade ago, Wholesale Makeup began as a distributor of closeout goods across multiple industries before quickly narrowing its focus to the beauty sector. Since then, Wholesale Makeup has been featured on multiple leading publications including The Miami Herald.
A variety of packaging options are available, including individual units, bulk pallets, and mixed lots. Therefore, Wholesale Makeup is perfect for businesses of all sizes from large chain stores to small eBayers.
Products
Makeup such as blush, bronzer, concealer, primer, powder, highlighter, eyeshadow, eyeliner, mascara, lipstick, and nail polish, as well as makeup sets, clearance makeup, and makeup lots.
Features
Distributor of cosmetics in the United States that has been in the same family for three generations
More than 15,000 satisfied clients vouch for us.
Get it in singles, assortments, or pallets
Some of the most recognizable names in cosmetics are L’Oréal and Revlon, and they’re the real
Featured on a number of the most influential sites in your field
Worldwide Brands (US/UK/EU)
Worldwide Brands is another leading online trade directory that connects buyers and suppliers in the cosmetics and makeup industry.
More than 16 million wholesale products, including thousands of high-quality cosmetics, are available through Worldwide Brands’ network of thousands of certified wholesale suppliers. The directory is organized to allow for a quick search for a wholesaler of cosmetics.
Worldwide Brands has been around for more than twenty years, making them a veteran of the wholesale industry. They also have hundreds of five-star reviews on sites like TrustPilot.
Products
Cosmetics, makeup, eye makeup, face makeup, nail art supplies, mascara, bronzer, blush, primer, lip gloss, lipstick, makeup brushes, and makeup accessories from a variety of well-known brands.
Features
Directory of BBB-approved wholesale businesses available online
Over 16 million items from 6,000+ vendors.
You can find a large number of wholesale cosmetics suppliers here.
Seek out the best vendors in the EU, UK, and the US.
Get in touch with vendors straight up and haggle for better prices
Everfavor Cosmetics (China)
Everfavor is a seasoned producer of high-quality cosmetics, including customizable makeup, operating out of a 100,000 square foot warehouse in China.
At Everfavor, you can personalize a wide variety of cosmetics, from mascara and concealer to makeup brushes and sets. Everfavor is able to meet any need, whether it’s to change the color of the product or to have a logo printed on the box.
This company is widely recognized as one of the best in China when it comes to producing cosmetics, having earned a plethora of industry certifications.
Products
Makeup products including: custom makeup, private label makeup, white label cosmetics, eyeshadow, eyeliner, makeup pallets, lipstick, lip gloss, concealer, foundation, highlighter, blush, brushes, and makeup remover.
Features
China-based cosmetics producer who makes bespoke items
15+ years in the cosmetics industry
All cosmetics, including those used on the eyes, face, and lips
Large manufacturing and storage facility of 100,000 square feet
Offers discounts for larger orders at competitive prices.
Fizzy Peach (UK)
Fizzy Peach is one of the best wholesalers of makeup and cosmetics for small businesses and sole traders due to their low minimum order value and free shipping options.
Makeup for the eyes, face, and lips from reputable companies like Maybelline, L’Oreal, Revlon, Rimmel, and Max Factor is sold in convenient sample sizes.
Fizzy Peach’s 2500 square foot warehouse in Gloucestershire allows the company to provide speedy and inexpensive shipping throughout the United Kingdom. The website’s checkout process is safe and simple to use.
Products
Lots of lipstick, lip gloss, lip topper, eyeshadow, eyeliner, concealer, lip liner, highlighter, makeup palettes, foundation, mascara, lip balm, powders, and lotions.
Features
The Best Makeup Distributor for Local Businesses
The best cosmetics brands, such as Maybelline and Rimmel.
Cost per item is reduced when you buy in bulk.
Instantaneous shipping guaranteed.
Authenticity assured, no questions asked, free exchanges
Cosmeticholic (US)
Cosmeticholic is a leading USA wholesaler of branded cosmetics, offering thousands of items with no minimum order size. In fact, since 2006, Cosmeticholic has been providing reputable retailers and e-commerce sites with premium makeup collections.
The website is straightforward, so even if you only need three or four items at a time, you can easily find a supplier. There is no minimum order quantity for retail displays, and you can buy as few as one or as many as 36 of them if you run a brick-and-mortar store.
Makeup for your face, eyes, and lips are all available at Cosmeticholic from top brands like BeBella, LA Girl, and Lurella.
Products
Makeup such as blush, bronzer, concealer, foundation, powder, lip gloss, lipstick, and nail polish from reputable brands aimed at women.
Features
Wholesaler and retailer of cosmetics for the beauty industry only
Small-batch, no-minimum-order purchases
The entire United States can benefit from our lightning-fast, competitively priced shipping.
Top-quality goods from well-known manufacturers like BeBella
Popular business with thousands of customers
Alibaba (China)
If you’re looking to buy cosmetics in bulk from a trusted Chinese supplier, look no further than Alibaba. In fact, you can get just about anything you need from China by using Alibaba.
Alibaba is a platform that links qualified Chinese wholesalers and manufacturers with international buyers. If you do an internet search for “makeup,” you will quickly find thousands of highly regarded businesses selling wholesale makeup.
Once you’ve located a suitable vendor, you can begin discussing pricing based on the quantity you intend to purchase directly with them. Actually, it’s as easy as that.
Products
Makeup for the face, eyes, and lips, as well as specialized and individualized cosmetics such as eyeliner, mascara, false eyelashes, applicators, brushes, concealers, and blushes.
Features
China’s largest wholesale sourcing marketplace
Numerous vendors and shoppers in the millions
Find the best deals on cosmetics straight from the source.
Make price concessions based on the quantity of your orders.
We offer private labeling and individualized packaging.
Cherry Cosmetics (UK)
Cherry Cosmetics is a leading wholesaler of branded cosmetics and makeup products to trade customers in the UK, with dozens of positive reviews on TrustPilot.
Cover-up, blush, mascara, foundation, and lip gloss from well-known brands like L’Oreal and Garnier are available here, all sold in convenient multi-packs of three to six items each. Makeup from Max Factor, Bourjois, and Maybelline.
Cherry Cosmetics is an ideal wholesaler for any kind of business, from brick-and-mortar stores to online marketplaces like eBay and Amazon because of its prompt shipping and low minimum order requirements.
Products
Cosmetics such as lip gloss, lipstick, blush, bronzer, and nail polish are all fakes.
Features
British wholesaler and supplier of the highest quality cosmetics
Comprehensive selection of name-brand cosmetics, including face and eye makeup.
To Buy in Lots of 3 to 6 Items
Safe and quick UK shipping options
Wholesale 55 (US)
Wholesale 55 is a reliable and trustworthy distributor based in Florida that stocks hundreds of products, including a wide variety of cosmetics from well-known brands like Maybelline, L’Oréal, Sally Hansen, and Okalan. The company has been in business for over 18 years.
Easy online shopping for as little as $300 in single units, mixed-unit quantities, or full case quantities is at your fingertips. The more you purchase, the lower the per-item cost and the greater your potential profits from reselling. Merchandise displays are available for purchase as well.
Wholesale 55 also offers new and returning customers alike access to both live chat and phone support, in addition to their lightning-fast FedEx shipping throughout the United States.
Products
Eyeshadow, eyeliner, lipstick, lip gloss, foundation, mascara, bronzer, and highlighter from a variety of brands, as well as makeup in bulk and in retail displays.
Features
Manufacturer and distributor of cosmetics in the USA
Excellent selection, both in terms of quantity and variety Well-known manufacturers, such as L’Oréal and Okalan
Save more money by buying in bulk.
FedEx expedited overnight shipping throughout the continental US
DHgate (China)
DHgate is another widely used wholesale marketplace where you can find products sold by manufacturers and distributors in China at deep discounts.
Buying from multiple suppliers at once is made possible by DHgate, making it one of the best wholesale marketplaces in China. You can easily find the most affordable alternatives by comparing current prices across providers.
The selection of wholesale cosmetics and other beauty supplies on DHgate is unparalleled, as the site hosts millions of items from thousands of sellers.
Products
Makeup, cosmetics, cosmetics tools, cosmetics accessories, cosmetics gadgets, concealer, foundation, lip gloss, lipstick, mascara, eyeliner, eyeshadow, bronzer, blusher, lotions, creams, removers.
Features
Chinese B2B wholesalers and distributors.
There are millions of items available, and that number includes high-quality cosmetics from reputable brands.
Simply place your order on the website and proceed to checkout.
Policy that ensures the safety of the buyer and provides superior service
JNI Wholesale (US)
JNI Wholesale, headquartered in New Jersey, is a leading distributor of name-brand cosmetics, catering specifically to independent sellers on online marketplaces like eBay and Amazon.
JNI Wholesale is great for new businesses because there is no minimum order size and customers can mix and match products with no restrictions. In addition, direct shipping to Amazon fulfillment centers is free for orders over $500.
You can shop with confidence at JNI Wholesale because they only sell authentic products from trusted brands like L’Oréal, Revlon, Bliss, and Maybelline.
Products
Makeup such as powders, foundations, cleansing oils, eyeshadows, eyeliner pens, lipsticks, lip glosses, and nail polishes are all on sale.
Features
Reputable online distributor of name-brand cosmetics, ideal for new businesses and online marketplaces like eBay and Amazon.
Accessible direct shipping to Amazon fulfillment centers
Fast U.S. shipping for only $5, with a $100 minimum purchase
Website that is easy to navigate and has a safe payment option.
Bonita Wholesale (US)
Bonita Wholesale, located in Los Angeles, is a distributor and wholesaler of cosmetics that has been serving the retail industry for over a decade.
Bonita Wholesale sells hundreds of items in small lots of 3 or more units, including everything from eye makeup and face makeup to pallets, brushes, and accessories. Plus, new products are added frequently, so you can always count on finding what you need to run your company.
Bonita Wholesale is relied on by thousands of retail and e-commerce locations across the United States because there is no minimum order value and shipping is quick within the United States.
Products
Makeup for the face, eyes, and lips, as well as makeup brushes, palettes, eyeliner, mascara, eyeshadow, lash extensions, concealer, blush, and lip gloss.
Features
Cosmetics distributor and wholesaler based in Los Angeles
Discounted, name-brand cosmetics for wholesale prices
Quick domestic shipping is available at no extra cost, and there is no minimum purchase requirement.
Safe, user-friendly, and encrypted website
Extensive knowledge of the cosmetics industry
Frequently Asked Questions (FAQs)
In order to quickly answer some of the most frequently asked questions about locating and sourcing wholesale makeup, we’ve compiled the following FAQ. If you’re looking for more makeup wholesalers or if you need to find suppliers in another location, be sure to browse our other posts and guides.
Why sell makeup?
Makeup is a multi-billion dollar industry that continues to expand, making it a great niche to target for any retailer or online retailer. The average profit margin for selling makeup is over 50%, so it’s a lucrative business.
Makeup has a vast potential market, high profit margins, and a plethora of fresh ideas for advertising and promotion. In order to quickly gain exposure to a large audience and boost sales, many makeup companies rely on social media influencers.
Makeup, in a nutshell, is a fantastic commodity to peddle because it caters to a massive audience, has above-average profit margins, and affords unusual promotional possibilities. Makeup is a huge industry, and while you will be up against some big names in the industry, there is still room for independent retailers like yourself.
Where can I sell makeup?
Makeup can be sold in a variety of settings, from online auction sites like eBay and Amazon to custom online stores built with tools like Shopify. As a result, social media sites like Facebook and Instagram are gaining ground as marketplaces.
Selling cosmetics online is one option, but you could also start a storefront in a busy shopping district if that’s more your style. Having a physical storefront comes with many unique advantages, but it also requires a larger initial investment of time and money.
Your budget and personal preferences will determine the optimal choice. Selling on marketplaces is a great option for those on a tighter budget. With sufficient capital on hand, it may be preferable to establish one’s own e-commerce website or retail outlet.
Do makeup wholesalers have a minimum order?
Yes, there is usually a minimum order amount at wholesale makeup stores. However, the required quantity can often be met by purchasing a variety of products. In addition, most items are sold in multiples of three or as part of a case.
There may be no minimum order quantity required if the items are sold in bundles. However, you’ll have to buy the whole case, which comes in a predetermined quantity (12 pieces, for example). The good news is that many distributors of cosmetics sell their products in relatively modest quantities.
What is the best makeup wholesaler?
In the UK, the best makeup wholesalers are Shure Cosmetics and CoLour Zone Cosmetics, while in the US, the best are Cosmetix Club and Wholesale Makeup. Most reliable Chinese wholesalers of cosmetics include Kasey Beauty and Everfavor.
If you’re looking for a reputable wholesaler of cosmetics, though, you have plenty of choices. Cosmeticholic is a leading makeup wholesaler in the United States, and Fizzy Peach is another well-known UK-based makeup wholesaler. If you’re looking to buy cosmetics in bulk from multiple Chinese manufacturers, Alibaba is your best bet.
How do I find more makeup wholesalers?
Make sure you check out our wholesale suppliers section if you’re looking for additional makeup wholesalers. Makeup wholesalers are among the many categories of wholesale goods that we cover in our extensive library of free guides.
You can also try a Google search with more specific keywords, like “makeup wholesalers in the United States,” to get more relevant results. Makeup wholesalers can be quickly located and negotiated with at local trade shows.
Final Word
Making money off selling makeup is possible. Actually, the cosmetics market has been expanding steadily for several years, and it now accounts for a significant portion of the global economy.
The wholesalers of cosmetics recommended here are among the most well-known and trustworthy in the business.
The aforementioned vendors are flexible enough to accommodate businesses of any size, whether you’re a large chain store or a small ecommerce website, by allowing you to buy in small lots or mixed lots, as well as large bulk pallets for huge discounts.
Make sure you check out the rest of our blog posts and guides for more information on where to find the best wholesale makeup suppliers.
