Did you know that every year, over 200 million Lego sets are purchased all over the world? That works out to about 7 per second, or 10,000 per day.
As a result, it’s not surprising that the global toy market is worth billions and growing. The annual sales of 200 million Lego sets don’t even begin to account for the millions of dollars in other toys and games purchased for children every year.
Toys and games for children can be a lucrative line of business for store owners. You can find 23+ of the best wholesalers of kids’ toys here, perfect for anyone looking to resell toys online or in physical stores at a profit.
NDA Toys (UK)
Toys and games from popular brands like Disney, Crayola, Fisher-Price, and Hot Wheels are available in bulk quantities from NDA Toys, the UK’s premier online wholesaler.
Each product is sold in packs of 6–14, and customers in the UK can enjoy speedy nationwide delivery. The vast majority of orders (over 95 percent) are shipped the same or next business day. With NDA Toys, there is also no minimum purchase requirement.
Most popular UK toy distributor selling in bulk online
Over a thousand unique products with no minimum purchase required
Featured brands include Disney, Fisher-Price, and more!
Buy in lots of six to twelve items.
Licence 2 Play (US)
Having started business in 2004, Licence 2 Play has grown to become a major wholesaler of licensed toys, gifts, and novelty items for children in the United States.
License 2 Play stocks a wide range of popular toys and games from companies like Disney, Hot Wheels, Barbie, Pokémon, and Fortnite, including action figures, dolls, plush toys, games, and puzzles. The number of local gift shops, online retailers, and e-commerce websites that the company supplies is constantly expanding.
Among the largest toy distributors in the United States.
Wide selection of goods offered at reasonable wholesale costs
Authentic Disney, Barbie, and other brand-name, licensed toys included.
Has worked in the toy industry for over a decade.
Worldwide Brands (US/UK)
For locating game and toy wholesalers, the best place to start is with Worldwide Brands. It’s the largest online database of legitimate distributors and factories.
Toy wholesalers in the United States, the United Kingdom, and Europe make up a sizable portion of Worldwide Brands’ 16 million total products. You can quickly find certified wholesalers that meet your needs by searching the directory and then filtering the results.
The most comprehensive list of wholesalers and factories available on the web.
There are thousands of excellent toy manufacturers across the US, UK, and EU.
You can quickly browse the directory and make purchases
Business with an A+ rating from the Better Business Bureau and numerous glowing testimonials
Tony Sourcing (China)
If you’re looking to buy cheap, high-quality toys for your kids from reputable Chinese manufacturers, look no further than Tony Sourcing.
The mechanism by which it operates is straightforward. Browse our current offerings or put in a request to have a specific toy or game manufactured. A quick quote from Tony Sourcing can be expected in 1–2 business days. More than five thousand of China’s best toy factories are partners of the company’s.
The best Chinese toy sourcing website hands down
Authentic products at factory direct prices
Get a price estimate on any kind of plaything within a few days.
There are no joining or quote-request fees.
Launched in 2005, SaleHoo has quickly become one of the most visited online resources for locating reliable B2B suppliers from all over the world.
Through SaleHoo, you can quickly find the best wholesalers of toys and games in the United States, the United Kingdom, and Europe. The best deals on thousands of toys, such as action figures, dolls, RC vehicles, drones, crafts, and books, can be found when you trade with the manufacturers directly.
Widely used searchable database of legitimate wholesalers and distributors
Toys are a specialty of thousands of businesses, which are included.
Gain entry to wholesalers and low-priced goods
Exceptional TrustPilot and other top review site ratings
Shepher Distributors (US)
Established in 1945, Shepher Distributors has grown to become the leading wholesale and closeout distributor of children’s products in the Northeastern United States.
You can order thousands of items in convenient, portable cases, and get them delivered to you quickly within the United States. Toys from Disney, Fisher-Price, Nerf, Marvel, Hasbro, Mattel, and other licensed brands are included in this category.
The largest wholesale and liquidation toy distributor
Popular names in the toy industry like Hasbro, Mattel, and Fisher-Price.
Retailer and online marketplace supplier
Organization run by the same family for three generations
Kidseason is a Chenghai-based business that produces, distributes, and exports toys and games for kids of all ages.
Kidseason is an industry leader in a vast array of children’s toys, including playmats, mobiles, action figures, RC cars, and building blocks. Their OEM and ODM services are top-notch, so they’re in high demand among private label manufacturers and Amazon vendors.
Toy and game manufacturer and distributor based in China
Featuring a wide variety of playmats, rattles, mobiles, and gyms for infants.
The company has served thousands of customers, many of whom are online retailers.
Production and labeling for private labels by industry pros.
Risus Wholesale (UK)
Among the best UK wholesalers of children’s goods, Risus Wholesale has received over a hundred five-star reviews on FreeIndex.
Risus Wholesale serves businesses of all sizes, from individual eBay sellers to massive online toy retailers. Almost everything can be bought in as few as three pieces or as many as a case pack contains.
Most trusted online retailer of party goods and children’s toys
Multiple hundred five star ratings on FreeIndex and Google
Appropriate for both large and small shops
Buy in lots of three or more for the best price.
Kole Imports (US)
Kole Imports is one of the largest direct importers of general merchandise in the United States, stocking thousands of products across dozens of categories, including toys and games.
Having been in business for over 35 years and receiving a ‘great’ rating on TrustPilot, Kole Imports is also a highly reputable and reliable business. In the ‘toys’ section, you’ll find over 200 distinct items, such as playsets, dolls, puzzles, and games.
Expert general merchandise distributor
Over two hundred different games and toys available at low costs
Small-batch, no-minimum-order purchases
Stores like Office Depot, Groupon, and Ace Hardware are among their customers.
Alibaba, which has been around since 1999, is the go-to platform for businesses looking to buy in bulk from Chinese distributors and factories at low wholesale prices.
An almost infinite variety of kids’ toys, games, party supplies, and stationery are just some of the millions of items available from thousands of verified suppliers on Alibaba. You can quickly find profitable items and suppliers to trade with by searching for a product or browsing the ‘toys’ category.
China’s B2B marketplace has the longest history for souring.
Millions of items from thousands of top manufacturers
Consists of a vast assortment of items suitable for children as playthings, gifts, and prizes.
Guaranteed factory-direct pricing and no membership fees.
Toy Wholesaler (UK)
Toy Wholesaler, located in the United Kingdom, is another major wholesaler in the same industry as Cut Price Wholesaler. They specialize in selling children’s toys, games, party supplies, and school supplies.
The Kent-based company has a local cash-and-carry warehouse stocked with over 40,000 items. However, orders placed on the website can be delivered quickly to any location in the UK. The Toy Wholesaler is different from its rivals in that it does not require a minimum order size.
Makers and sellers of unusual toys for children in the United Kingdom
Offering over 40,000 items at wholesale prices
Edenbridge, Kent’s cash-and-carry warehouse
Delivery to any address in the UK is quick and cheap.
For international buyers interested in doing business with Chinese wholesalers and manufacturers, DHgate is an online B2B marketplace not unlike Alibaba.
Since its inception in 2004, the platform has expanded to include over 32 million products from over 2 million sellers. Thousands of toys and games for kids of all ages are available, from infants to preschoolers, and there are also educational materials, arts and crafts, and stationery in the wide selection.
An international trade platform for companies to buy and sell goods online
There are over 32 million items available from over 2 million distributors.
Toys, games, party supplies, and gifts by the thousands
Convenient and secure one-to-one dealings via the platform
DollarDays is a leading American online wholesaler, serving tens of thousands of clients across the country. These clients include brick-and-mortar stores, online marketplaces like eBay, institutions like universities and hospitals, and even businesses like law firms and accounting firms.
In most cases, you can buy the products in cases containing 24 to 48 of the same item. Action figures, dolls, construction toys, board games, puzzles, stationery, arts and crafts—they’re all here. Toys from Marvel, DC Comics, Disney, and more can be found at DollarDays.
Best online retailer stocking a wide variety of products at wholesale prices
Selection of numerous kid-friendly items, including playthings, games, and school supplies.
Buy in lots of about 24 to 48 units.
Works well for charities and online stores alike.
Made-in-China is another major B2B marketplace for purchasing goods directly from wholesalers and manufacturers in China, and it has gained the trust of over 16 million retail buyers.
There are over 40 million items available on the site, spread across hundreds of popular categories like playthings and presents. The vast majority of the aforementioned 6 million suppliers are Chinese factories offering factory-direct pricing in addition to expert customization and private labeling services.
a Chinese B2B marketplace
Over 6 million manufacturers offer 40 million items.
Find discount playthings straight from the manufacturer.
More than 16 million consumers have placed their faith in us
Novelty Toy World (UK)
We are a Blackpool-based online wholesaler specializing in one-of-a-kind children’s toys, gifts, fancy dress, and crafts. Traditional toys and licensed toys from major brands like Disney, Marvel, Hot Shots, and Dino World are also available for purchase.
At Novelty Toy World, you can buy as few as one item, unlike at some other wholesale toy stores. However, bulk purchases qualify for price reductions. You can save money and increase your profit margin by purchasing in bulk.
UK-based importer and distributor of unusual playthings for kids
Toys from a variety of licensed brands, including Disney, and more
Quantity discounts are available with no minimum order size.
The Finest Toy Manufacturing and Sourcing Agency
Fun Express (US)
Fun Express is the leading B2B distributor of wholesale children’s toys, games, novelties, confectionery, gifts, and gifts for the arts and crafts market.
More than ten thousand toys, including construction toys, plush toys, fidget toys, and inflatables, are always available at Fun Express. Fun Express has a staff of award-winning designers who have created thousands of exclusive products for the company.
a market leader in the wholesale distribution of toys and novelty items
More than ten thousand items, many of which are licensed characters’ toys
The in-house team of designers and artists has won numerous awards.
Global distribution center covering 1.5 million square feet
TBC Toys (China)
TBC Toys, located in China’s Shantou, a city well-known for its toy manufacturing, is a leading global distributor of toys and games for kids of all ages.
TBC Toys has over a thousand toys for you to choose from, including RC toys, construction toys, playsets, and even outdoor toys. In addition to standard orders, the firm welcomes original equipment manufacturer (OEM) and original design manufacturer (ODM) requests, letting you design and manufacture your own one-of-a-kind playthings from scratch.
First-rate distributor of baby and kids’ playthings
Established in the center of the global toy industry
Excellent quality assurance and rapid distribution systems
Services for original equipment manufacturers and original design manufacturers are available for modification.
Harrisons Direct (UK)
There are thousands of toys and games for children alone available at the award-winning general wholesaler Harrisons Direct.
Harrisons Direct is used by thousands of retailers, online sellers, and ecommerce websites in the United Kingdom due to their extensive product selection, low wholesale prices, and lack of an overall minimum order requirement. Most of the toys are sold in convenient case packs that can be purchased online and delivered quickly anywhere in the country.
Distributor of General Merchandise, Winner of Multiple Industry Awards
Features an assortment of premium games and toys for kids.
One hundred plus years of commercial experience
Get your orders delivered quickly when you shop online.
UPD Wholesale (US)
Supplying to the retail trade market for more than 30 years, UPD Wholesale is a well-experienced supplier of kids toys, stationery, gifts and novelty items.
UPD Wholesale is a wholesale distributor that offers the lowest prices on over 2400 products to the business community. Toys with officially licensed properties from Disney, Hot Wheels, Paw Patrol, DC Comics, and PJ Masks are included. Orders must total $1,000, but you can combine different items to reach that total.
Veteran US-based distributor of children’s playthings
A wide variety of goods, from food to licensed toys
For Business Use Only; Minimum Order Value of $1000
California-based showroom that gladly accepts customers.
Huale Toys (China)
Huale Toys is your one-stop-shop for importing high-quality children’s toys from China. Over the course of more than a decade, the firm’s executives have perfected the art of producing, sourcing, and exporting hot-ticket toys and games to every corner of the globe.
Whether you’re an online or offline retailer, Huale Toys has what you’re looking for with their extensive selection of toys for all ages, from baby toys and playsets to construction toys, fancy dress, and radio controlled toys.
A one-stop shop for importing Chinese toys in bulk
with a manufacturing and export track record of 10 years
Adaptable to any kind of business, whether online or off
Quality standards for resale have been met by all products.
Wholesale Toy Warehouse (UK)
Wholesale Toy Warehouse, a division of David S Sales Limited, is another widely visited platform where retailers can find hot-selling children’s toys.
Wholesale Toy Warehouse is a business that deals exclusively with the trade market and sells their products in bulk to retailers. If you’re looking to buy in bulk and get even better wholesale prices, you can take advantage of a number of special offers.
Large-scale UK toy distributor.
Products from Funtime, Kids Create, and AtoZ
Limited to the trade only, case packs are sold in bulk.
Collection is available for bulk orders.
JSBlueRidge is a leading distributor of premium novelty toys and games in the USA. Since becoming a trade buyer is free of charge and orders can be placed for as few as one item, this company is a fantastic option for online retailers like Etsy and Amazon.
Aside from their primary focus on low-priced, mass-produced items like fidget spinners, magic beans, and pop it toys, the company is also expanding their inventory to include larger toys from well-known brands.
A leading American distributor of inexpensive toys
Over 150 toys, including fidget spinners and balloon poppers
It costs nothing to create an account and place orders.
The ideal solution for novice sellers on online marketplaces like eBay and Amazon
Dragon Toy (China)
Thousands of companies in the United States, the United Kingdom, and Europe rely on Dragon Toy, a Chinese wholesale sourcing company, for their supply of wholesale toys.
Dragon Toy has been the go-to website for wholesale toys for a long time now. They have been in the business for over ten years and offer factory-direct pricing. Due to their extensive network of over 5,000 certified manufacturers, the company can easily and affordably source any toy on the market.
Proven Chinese wholesaler with a solid reputation
Focused on the export of kid-friendly products
Discounted, factory-direct shipping options worldwide
collaborates with over 5,000 approved manufacturers
Kidz Gifts (UK)
Kidz Gifts is another well-established UK and EU trade market kids’ toy wholesaler, with decades of experience and a multi-story warehouse in Middleton.
More than 300 satisfied customers have given Kidz Gifts a “excellent” rating on TrustPilot. The products sold by Kidz Gifts are of the highest quality and can be delivered swiftly anywhere in the United Kingdom for low wholesale prices.
Generations-old wholesaler family business
Focused on inexpensive and unusual toys
Massive inventory and a building with multiple levels
300+ reviewers on TrustPilot gave it a rating of “excellent.”
Frequently Asked Questions (FAQs)
Why sell kids toys or games?
Toys for children are a multibillion dollar industry, with millions of toys sold annually around the world. It’s a fantastic consumer base from which to launch an online store or brick-and-mortar store, as you can expect to see high levels of revenue and profit.
The toy industry is similarly adaptable, with plenty of room for specialized players. There is a seemingly infinite number of subsets within the toy industry from which you can choose to establish your own distinctive brand, such as radio-controlled toys, outdoor toys, pocket money toys, and fidget toys.
In addition, annual events like Christmas, Easter, Halloween, and children’s birthdays ensure a constant need for toys throughout the year. That doesn’t even account for the 140 million babies born every day somewhere in the world. With that in mind, it’s safe to say that there will always be room for new entrants in the toy retail market.
Where can I sell kids toys or games?
Toy and game retailers can choose from a variety of marketing strategies. You could start your own brick-and-mortar shop, create an online storefront, or sell through online marketplaces like eBay and Amazon. There are a number of online classified ad and social media sites where you can sell children’s toys, such as Craigslist, Gumtree, and Facebook.
It’s all about what sounds good to you personally. While there are definite advantages to selling in person, selling online also has its own set of advantages and disadvantages. Start with a third-party site like eBay or Amazon if you’re a beginner on a tight budget with little free time.
Is selling kids toys or games profitable?
If done right, the toy and game industry can generate significant revenue. Hasbro, Mattel, Tomy, and Fisher-Price alone earn billions annually, while Hot Wheels, Nerf, and Funko each bring in hundreds of millions.
Finding a specific segment of the toy market is a great way for a newcomer to the retail or online selling world to get their foot in the door. Your ability to differentiate your brand from the industry leaders and create a highly marketable line of toys depends on this.
Since you won’t have to compete with massive corporations like Mattel, which has a multimillion dollar advertising budget, you can save money by focusing on a narrow market segment. Consequently, your profit margins will expand, and you’ll have more leeway to set prices that maximize your revenue.
You can use the wholesalers in this guide whether you have a brick-and-mortar toy store or an online marketplace.
As an added bonus, most of them have no minimum order value and offer fast shipping to a variety of locations, making them perfect for online retailers like Amazon and eBay.
The time has come to end this write-up. Read on for more of our in-depth guides and hand-picked collections of the finest wholesale vendors.