Have you ever found it difficult to put into words how a product works? If so, relax; it happens to the best of us. I’ll lend a hand in getting you started with writing original descriptions for your listings. Here are five ways to improve your product descriptions and bring in more customers.
Give It a Go Yourself
Before recommending a product, it’s best if you’ve had a chance to use it yourself. I can assure you that this will help you stand out from the crowd. Your customers will trust your recommendations and look forward to making additional purchases based on them.
You may be wondering if it is appropriate to rely on the manufacturer’s description. Using pre-written content increases the risk that we will fail to highlight the product’s most salient qualities to potential customers. In addition, I suggest making adjustments to the listing to add your personality and perspective.
Respond to Customer Concerns
The best product descriptions anticipate the questions a customer may have and provide answers before they even ask them. If you’re selling curtains online, for instance, potential buyers may have several inquiries.
Potential buyers may have questions like, “What length are they?” What exactly is it made of? Is there a lining inside? The curtains have layers, is that okay? Can you tell if sunlight is blocked? Do the drapes help muffle noise? What about insulation? A customer may decide to make a purchase after reading your thorough recommendation.
Product research for Extra Value,
Beard oil is a well-known product for men, so let’s use it as an illustration. Now the question is, how can we improve the listing for Beard oil? In order to do this, consider the following questions:
What are the product’s key ingredients, if any? The best Beard Oil product descriptions highlight the assortment of beneficial substances it contains. Through investigation, you can elaborate on how these ingredients nourish and condition hair and skin.
Do you have larger servings available (by say 20%)? If so, please explain why. If not, at least let your customers know how long they can expect the product to last, or offer advice on how to do so. Some food items, for instance, have a longer shelf life if kept refrigerated.
Clients can get your expert opinion on how to best put a product to use. Some cosmetics, for instance, can only be applied to the skin. Warnings about things like instructions, disclaimers, and use-by dates may also be necessary.
Explain to potential buyers what sets your technological wares apart. Do any of this product’s features allow for simultaneous use? Some Bluetooth speakers, for instance, allow you to charge your phone while you listen to music, take calls, and watch videos.
Establish Trust
Do you sell a product that has won any awards? How popular is it? If that’s the case, you should highlight that fact in your product description. Your customers will appreciate knowing that you have taken the time to obtain an official certification for your product.
If there are any special seals, approvals, or certifications, be sure to include them. It’s the most convincing way to back up a recommendation without actually saying anything.
Dress It Up With Some Media
Upload high-resolution photos to go along with your explanations. Put a video in there if you can! Shops that let me zoom in or rotate so I can examine every last detail before making a purchase have my business. It would be helpful to have rough dimensions and color descriptions. Because of your attention to detail, your business will thrive. They will remember you favorably and come back to shop with you again.
