You might not know this yet, but more than 186 million people use Snapchat every day. People under 30 use the app a lot, and most people over 30 may have heard of it but don’t use it.
As a marketer, the people you’re trying to reach with this platform are young people. Some of them might not even have a credit card yet because they are so young.
54% of Americans between the ages of 25 and 29 use Snapchat, and 78% of Americans between the ages of 18 and 24 use the app. These numbers are good because they show that all of these adults have money to spend.
But how can you use it to your advantage in your marketing plan?
Don’t fail by trying things out and seeing what happens. Read on to learn marketing tips for Snapchat in 2023.
Post Regularly
After 24 hours, your Snapchat stories, or posts, will be gone. If you send a message to someone’s inbox, it will be gone once it has been read. So, how could this possibly work as a marketing strategy?
You see, Snapchat’s main goal is to get people to pay more attention to “snaps.” Snaps are short stories that people post. They can be done once or several times in a row.
Studies have shown that Snapchat users are less interested in your story after the fourth snap. Also, your fans or followers are likely to see your posts five hours after you send them.
If you only post once a day, you’re missing out on a chance to reach your target customers. At least three times a day, every five hours, you need to post a Snap.
Use Snapchat Insights to learn more.
After making a business account, you can use Snapchat Insights to find out who your audience is. You have to do this if you want to find people with the same interests as your business.
For instance, you can find out who lives in the same place. You can also divide people into groups based on the language they speak. Once you know these things, you’ll be able to write a good ad copy for your marketing campaign.
And if you do, you can make ads that draw people in and make them want something. Most importantly, these ads make people do things.
Snapchat has a tool for analyzing data that can show you:
- Information about viewers like their age, where they live, and gender
- How many people watched your videos until the end, for example.
- Counts of viewers at different times
With Snapchat Insights, you can see how people respond to your posts and ads and make changes as you see fit.
Use the Correct Information
You can put out a lot of different kinds of content. Even though you can only use pictures and videos, you can make different things for our posts and ads.
Some of these things are:
- Product Demos: let you show how people use your products.
- Promotional Announcements: tell people about discounts, flash sales, free shopping, etc.
- Tutorial Videos: Make how-to videos so your fans can learn from you.
- Humorous Posts: Post things that are funny and have to do with your business.
- Your Business: Tell people what you have to offer or how you can help them.
- Advice About Your Industry: show news about what’s happening now
The key to a successful Snapchat marketing campaign is to make content that people want to see. Make ads and posts that people will want to look at. Make it brave and bold.
Remember that your posts will go away, so make them stand out. In contrast to other platforms, these posts can no longer be brought back to look at again.
Your Snapchat account should be known.
If you don’t tell people you’re on Snapchat, no one will know. Promoting your Snapchat account on other social media sites is one of the best ways to do this.
To do this, put a link to your Snapchat account in your post. There are a lot of apps where you can do this.
Some examples are:
Why does this matter? If people already follow you on other social media sites, it makes sense for them to follow you on Snapchat, assuming they use it.
If they do, your Snapchat marketing will work better and you won’t be posting in a ghost town.
Making YouTube videos is another great way to do this. Remind people in your videos that you are on Snapchat, and then put the link in the description of the video.
Sponsor a Lens
A lens is like a filter that you can add to a photo or video. You can put your brand name somewhere on the screen if you use that lens.
What’s going on? If you make a lens, Snapchat will add it to the list of filters that people can use. If they do, every time someone uses it, it’s like getting free advertising. People can use lenses to make their eyes bigger or smaller.
You’ll need to contact Snapchat and pay for the service. No one knows how much it will cost, but it could be a lot. If you have enough money, go for it. You can make lenses for as little as $5, though.
Taco Bell paid $750,000 to put their name on a lens. But that advertising plan worked. Everyone who used the lens to take the picture made their face look like a taco. In one day, 12.5 million people looked at that lens.
Stay Engaged
Marketing is a two-way street, not a one-way street. If you want a following, you have to keep your users interested. If they reply to your posts, you have to answer.
The thing is, you don’t have to wait for someone to respond to your posts before you start. You can do it right away.
What should you do? You can comment on posts that you like. If you have followers, comment on what they post. People will be drawn to you if you get involved.
Here are some suggestions for using social media:
- Add pictures to your posts.
- Post nice things about other people’s photos.
- Launch contests
- Answer questions
- Talk about more than just your brand.
- Use hashtags
You can get people more interested in something in many ways, but it takes a lot of work. People don’t like being forced to like a brand more than anything else.
You have to do things to be liked, and one way to do this is to be “human.”
Use people with power to your advantage
Influencers spent years building up their followings. People love the content they made, and they are a reliable source.
Because of this, the people who follow them on Snapchat are more likely to like these influencers than a company like you.
To use influencers to your advantage, you can let them run your Snapchat account. Once they have this access, they can tell everyone on their other social media accounts that they are doing it and include your Snapchat link.
Their followers will probably click on your Snapchat link to see what the influencer has posted. If what they see makes them happy, they might follow your account.
More people will see your account if you have more followers. The next time you post something on Snapchat, more people will see it.
This strategy only works if the influencer you work with is in the same industry as you are. For example, if you are in the basketball business and you choose a football player as your influencer, it won’t work.
How People Are Involved
Since your posts would disappear, you would have to ask people to take a screenshot of your photo or snap. To do this, you can say today that you will offer a discount at 9 a.m. tomorrow.
In this post, you have to tell your followers that they need to take a screenshot of the snap in order to use the coupon. The next day at 9 AM, send out your promotion snap.
Snapchat will keep track of how many people took a screenshot of your promotion after this snap is over. That in itself is engagement.
Do Something Helpful
Giving users something useful is a great way to market on any platform. You can give stuff away for free or offer big deals. You could also give video lessons. Whatever it is, it has to be useful to the people you want to reach.
Offering this discount only to Snapchat users is a unique way to do this. This makes your offer the only one out there. People are proud when they are the only ones who get a deal. This makes them stand out.
Always, you have to make things happen quickly. If it’s an offer, there should be a time limit. If it’s a video tutorial, remove it after a while so they can watch it right away.
Advertise a New Product
Promoting new products every now and then is a great way to improve a marketing campaign. It helps keep people interested.
To make this work, you need to get people excited. This is a great chance to get people excited. People are more likely to use your product when they are looking forward to it.
The best thing about Snapchat is that users check their apps at least once a day. Does that make sense to you? It means that all of your followers will see your hype. And if they take a screenshot of it, they can even share it on their own Snapchat stories.
Make a Behind the Scenes video.
People on Snapchat like to see the real world. Since you’re dealing with people between the ages of 18 and 29, they don’t like the old ways of advertising.
The truth is what these people like. So, if you want to make a great marketing campaign, you should show them something like a day in your office or how you spend your time.
If you have a business, a video of your office is a great way to start. You can tell them about your staff or just show them your desk. Because you’re real, people would like it.
And if you are real, people will naturally want to follow you, believe in you, and help you.
Don’t be afraid to try new things.
If you run a small business, you probably don’t have enough money to hire a marketing company. You are on your own in this case.
Since you are just starting out, you shouldn’t be afraid to try out different posts and snaps to see what works and what doesn’t. When we say “experiments,” we mean the things you write about in your posts.
Even though we recommend videos a lot, just because you launch a video doesn’t mean that a lot of people will join in. You need to know if your followers are more interested in videos that show how to do something or videos that show how something works.
When you know who they are, you can make content that they will want to read.
Include links in your story.
Snapchat is more than just a place to share pictures and videos. It’s a great place to get people to visit your website or Shopify store. Don’t forget to add a text overlay to your videos and pictures.
People who look at your posts and want to learn more about your products or services will probably take a screenshot of them. And if they do, it means they are more interested and likely to look around your website.
Summary
Snapchat is a great app if you want to be on a quick and fun platform. It’s also a great choice if you want to make sure someone sees your posts in their inbox.
In contrast to other social media sites, your posts won’t get lost under other people’s. Even though your posts would disappear after someone looked at them, at least they were seen.
