Anyone who hasn’t heard of this service is a rare bird indeed. Videos uploaded to TikTok are so widely shared that they can be found on other social media platforms like Instagram and Facebook. In fact, there have been numerous occasions when the app has been in the news because of controversial videos posted there.
TikTok has grown tremendously in spite of difficulties, epidemics, and other setbacks. To expand their fan bases, members of Generation Z are heavy users of social media. Is this a viable option for your drop shipping company? Hmm, let’s find out. Take a look at these TikTok usage numbers for guidance.
Insights into some TikTok Trends and Data
You can use the following TikTok statistics and trends to better promote your dropshipping business on the platform:
TikTok is the seventh most downloaded app all over the world. Many people use TikTok as a content creation and consumption platform, as evidenced by these numbers. Some users only create, while a sizable fanbase is interested in viewing the works of other users only.
TikTok has around 732 million active users each month from all over the world, according to statistics provided in the same report.
Even though they’ve been around for a while, other digital platforms took a lot longer to attract this particular demographic.
Trends
TikTok creators continued working through the pandemic, when virtually every other industry was shut down. Currently, there are more TikTok videos online than ever before. There is no need for fresh data from TikTok to demonstrate this. More and more people are likely to see videos created with TikTok on Instagram, Facebook, and other sites. Because more people were using the internet and social media as a result of the pandemic, the demand for online content increased. This has led to a rise in the popularity of TikTok.
Younger members of Generation Y were more likely to be found earlier on immersed in digital media. Young adults of that generation were particularly fond of telecommuting and using online platforms to stay in touch with family and friends. Now, in the present day, we are surrounded by members of Generation Z. The people of the generation following Gen Y are the ones who use and enjoy TikTok. As a result, the next generation may not even own a television set, but instead use TikTok instead.
According to IBM research, the vast majority of millennials (Gen Z) prefer using their smartphones to watching television.
Dropshipping: How to Use TikTok to Promote Your Business
You, as the owner of a dropshipping company, are responsible for effective advertising. You have marketing at your disposal, which is why we make this recommendation. There is no manufacturing, no sourcing of materials, and no stockpiling going on at this company. In a perfect world, then, we are successfully marketing products.
TikTok is a great medium for this advertising to shine. Businesses looking to attract members of Generation Z and Millennials should look into TikTok advertising.
Once we have analysed the data from TikTok, we can start thinking about how to put it to use for your company.
Make Something New From Scratch
The most basic strategy for promoting your channel on TikTok is to produce new videos. Without originality, you are nothing more than a follower of the crowd on any medium. However, social media trendsetters have the opportunity to generate income and increase site visits.
Thus, it is essential to produce unique content and gain the trust of your target audience, particularly at the outset. However, keep in mind that in the beginning, you may need to contribute to ongoing trends and make something original out of them.
There are currently a plethora of online fads. A user creates a song, and soon the entire TikTok and Reels communities are using it. You’ll stand out from the crowd if you jump on the trend as soon as it begins and incorporate some aspect of your brand that no one else is doing.
Connect with Key Opinion Leaders
Social media platforms like TikTok and Instagram both feature influential users. TikTok statistics already reveal that there are some users who have achieved unprecedented levels of fame on the platform. You must have these swayers.
Choosing the right influencer to promote your product is essential. If you want to succeed, you need to first carefully examine their output, identify their target demographic, and realise that this demographic represents a pool of qualified leads. In order to make a decision about working with a specific influencer rather than another, you need to know exactly why.
If you take the time to pick the right influencer, you can increase the number of people who visit your TikTok company page.
Place Ads
Aside from the aforementioned methods, advertising is something that will always be fruitful. You can increase sales and traffic with the help of TikTok ads.
You need to test out various TikTok advertisement formats to find the one that best suits your dropshipping business. Ad formats like in-feed and topview ads are just two examples that may require multiple iterations before you see any meaningful data.
Sign Up Your Company
TikTok’s business account is something to think about when promoting your dropshipping store. This is because TikTok provides numerous options for enterprise accounts. Examples include live data on things like audience reactions and performance metrics.
If you run a dropshipping business and don’t already have a business account on TikTok, you should go edit your profile immediately.
Hashtags are a crucial part of any social media strategy today. You need to use appropriate hashtags so that people can find your dropshipping business, interact with it, and ultimately buy from you.
- TikTok’s hashtags can be sorted into the following groups: niche, featured, and culture. To begin, try utilising a variety of these hashtags. Long-term success in your dropshipping enterprise will come from carefully assessing all of these factors.
- After building an engaged following in your specific TikTok niche, you’ll be in a good position to put more energy into targeting hashtags in that area. If we don’t mean it, why are we saying it? Because targeting specific demographics with ads can be very effective. Use between five and seven niche-related hashtags.
- Hashtags can be found by going to the search bar and entering a specific niche or keyword. You can use this to get a list of the most used hashtags. Then, using A/B testing, you can determine which hashtags are the most effective for your campaign.
- It’s important to follow other users in your niche on TikTok so you can see what they’re up to. If you’re looking for ideas for hashtags to use on your page, these viral videos are a great place to start.
- With regards to hashtags, it is imperative that all companies fully grasp how their target demographic is reacting. This is because the strategies that work for one company may not be optimal for another. As a result, you should look for hashtags that automatically convert followers into customers.
Data Analysis
Finally, examine what you’ve learned about:
When should you publish, exactly?
Where should you post content, and what should it be?
How should you tag your posts?
Who exactly are your target customers?
You can find the weak points in your videos and TikTok strategy by analysing the data surrounding these questions. Knowing your weaknesses allows you to address them with the most effective approach.
Conclusion
The statistics and trends of TikTok shed light on the platform’s meteoric rise to fame. You may have assumed, incorrectly, that only amateurs or content creators with a sense of humour would use TikTok.
But that’s not all of it either. The popularity of TikTok can be seen plainly from the data collected on the platform. Accordingly, use the above as a blueprint for developing your own marketing strategy and promoting your dropshipping store on TikTok.
