With more than 300 million active users, Snapchat is one of the biggest social media networks in the world. A lot of people who are part of this huge audience like to share posts and do more, just like they like to look at Snapchat stories and news. If you use Snapchat ads to market your dropshipping business, you can reach these people.
So, there’s no doubt that you can reach Snapchat users with the right kind of ads for your business. So, that’s what we’re going to talk about in this article, and you’ll learn how to make valuable Snapchat ads that get a lot of clicks.
Should You Even Consider Running Ads on Snapchat?
“Should I even spend my time, money, and energy on Snapchat?” is the first question that many dropshipping businesses may ask. To answer in one word: Yes! This is a unique way for Snapchat to get the word out about its brand, boost sales, and bring in more users.
A lot of Gen Z and millennial users decide what to buy based on what other people say on social media. This is why many businesses spend a big chunk of their advertising or marketing budget on Snapchat ads.
For example, Depop spends 50% of its budget on Snapchat because it has a 77% lower cost per acquisition (CPA) than its other platforms. This means that Snapchat ads can be a hidden blessing for your dropshipping business. With well-thought-out, appealing, and value-driven Snapchat ads, you can make more money than you thought.
Ads on Snapchat: Strategies and Tips
So, how do you make Snapchat ads that will help you sell more? We’ve talked about 7 tried-and-true ways to advertise on Snapchat:
Set up a poll.
Polls on Snapchat, or any website for that matter, get more views and keep people interested. When you ask a question that users care about, they are more likely to answer.
For instance, a regular post might not get as much attention because the user is more likely to just look at the ad and move on. They might come back, though, if they need the product. But a normal ad doesn’t give people much of a chance to interact with your brand right away.
When you make a poll, the user can respond even as they scroll through news or other posts. They might stop for a second, read the question and answer, and then go to your website page. Even if your users don’t go to your website after taking the poll, they may still remember your brand well and come back when they need the product.
You can also use the poll results to market the right product to the right people in the right way. For example, this or that poll can help you find out which of your products is the most popular among different types of users.
You can make these kinds of polls:
- Announcements about the launch of your brand or product.
- Test your users’ knowledge with trivia questions.
- Use this, that, or similar polls to find out what people think.
A call-to-action is one of the most important parts of your Snapchat ads (CTA). Once you have your users’ attention, you need to send them to your website, the page where they can buy your product, or the landing page of your online store.
What’s the point if you’re not making this link? When people are scrolling through Snapchat stories or news, it will be much less likely that they will visit your website. You should only offer this choice in the ad.
Where can you put a link?
- A landing page
- Website’s home page
- Product page
- Discount link
- Campaign link
- How to run a retail giveaway
Pay attention to what’s inside
If you want people to click on your Snapchat ads, you need to give them content that makes it easy for them to do so. Your graphic copy, post copy, and call-to-action should all be top-notch. Now, how do you get there?
It depends a lot on who the buyer is. If Gen Z is your main audience, you need information that is both interesting and fun to read. You can’t write a brand-focused copy from scratch. In this case, a self-ad is very bad for your brand.
Your content should be short and sweet, and the first few words should hook a Snapchat user. Also, make it a rule that the sentences in your Snapchat ads and other ads should be short. Users don’t have time to read through a lot of text.
Use “A/B testing”
A/B testing is a tried-and-true way to get more users to sign up. Why? This is because you can test two different types of strategies on your actual audience base. Depending on how people respond, you may find out how engaged they are.
How will this help you make ads that are both creative and focused on a goal? You’ll know what kind of ads your target audience wants to see. This will help you make Snapchat-specific ads that will get more people interested.
Here, you need to know that the main idea of both the A and B Snapchat ads can be the same. But you can change the graphics, the way the messages look, the length of the content, the colours, and other things. Based on the results, you can make ads that are more targeted and specific.
Look at Insights
On Snapchat, you can find out a lot about the people who use it. This can help you change your campaign, make better ads, and get more people to buy. On the dashboard, you can see who your current audience is, what they like, and what they choose. On the basis of this, you can also try to reach new groups of people with your brand.
You can also find out how likely it is that your audience will buy your products. It’s called your audience’s “purchase intent.” You can look at how different types of audiences plan to buy. With these tips, you can make big changes to your Snapchat ads.
Post UGC Content
More people watch user-generated content. In fact, this trick is more likely to draw people in than any content made by an influencer. In your Snapchat ad copy, you need to use content made by users.
This helps people trust and depend on your brand. When we see that other people like us are promoting and trusting a brand, it makes sense that we start to think we can too. So, this trick will help you get more clicks, sales, and money.
Look at the format.
Lastly, you need to work on the right Snapchat ad format to help you reach your business goals, such as:
- More conversions
- Know-how of a brand
- Improved sales
- More people downloading apps
- What are the different types of Snapchat ads that can help us get more people to click and buy?
Dynamic The ads on Snapchat are a group of things, like a video, a single image, or a story. These are great for getting more people to sign up.
You can use app install attachments to get your users to download an app. At the bottom of the ad are these “Install Now” buttons. You may have seen ads for games that show this.
If you want to get back in touch with your customers, use story ads to get them interested in your product or service again.
How to Use Snap Ads and Other Frequently Asked Questions?
Do you need more information about how to make effective Snapchat advertisements? Take a look at these frequently asked questions:
How do I determine which Snapchat ad format will be most effective?
To pick the best Snapchat ad, you need to be aware of its purpose. To advertise a product catalogue, for instance, dynamic ads can be used.
However, app installation ads can help you get more downloads when you need them. Knowing your end goal will help you choose the best Snapchat ad format.
How do I make my ad seem natural to end users?
There are unspoken guidelines to follow if you want your Snapchat ad to blend in with the rest of the app’s content and appeal to as many users as possible.
- Be brief; no more than six seconds.
- Promote user-generated content.
- Keep it informal and conversational.
- Is it necessary to include audio with my Snapchat promotions?
Yes! They listen to ads and stories on Snapchat more often than not. So, don’t leave your Snapchat commercials without including some catchy music or other sound effects.
You can increase your sales and number of leads from Snapchat ads. You need only employ a suitable technique guided by insightful market suggestions. Some of these strategies and recommendations have been covered up to this point.
Now that you know these techniques, you can start making Snapchat ads that actually work and bring in money for your business.