It’s easy to get started and makes money to sell online. How do people who own online stores get the attention of potential customers? Making great photos of their products is one of the best ways to do this. Let’s look at why and learn how to take good product photos in this post:
There are often beautiful and interesting pictures all around us. But what do these pictures mean for websites that sell things? Great pictures can help a store sell more. When you shop online, what you notice most is how the items look. In other words, product photography is important if you want people to come into your store and maybe buy something. Why does it matter so much? Let’s keep reading to find out.
Why pictures of products are important
First of all, you won’t have much time to make a good first impression on customers who buy online. So, what your customers see on your site affects their decision about whether or not to stay or leave. If you want them to stay, you should make an online store that grabs their attention and keeps them interested.
Also, if you have an e-commerce business, you might know how great your products are. But your customers might not know that until they get your product. Before, they could only see pictures of your products on your website. So, the best e-commerce sites have both great products and great photos of those products.
Also, for dropshipping businesses to make sales, they need high-quality photos of their products. Different from the usual way of doing business, dropshipping lets millions of sellers all sell the same product. So, good pictures of your products can give them an edge over those of your competitors. So, you should try out different ways to take pictures of products and think about how to show them off in the best way possible.
So, if you want to start selling online, you need to learn a lot about product photography and do everything you can to make your products look good.
Important Tips for Taking Pictures of Products
If you want to impress potential customers and make more sales, you need to have great pictures of your products. So, how could you make photos of your products that look great? Check out the 8 most important tips for product photography if you want your online business to do well.
Choose the Right Lights
The first thing that comes to mind when I think about product photography is lighting. With the right light, both your product and the background will stand out. For example, if there isn’t enough light, a white background may not look white in a picture.
When choosing product photography lighting, you can choose either studio lighting or natural lighting. When deciding which setup to use, you should think about the types of products you’re photographing, the reason for the photo, and where you’ll be selling it. Natural light is good for taking photos of products, such as food, people, and clothes. On social media sites like Instagram, these photos that look like they were taken in real life can be a great way to make sales.
For pictures to look good, the lighting has to be just right. So, to make sure your products look their best, you should do your best to take pictures of them in different kinds of light.
Use a Tripod
Another tip I’d like to share about product photography is to use a tripod. They might sound like a piece of technology that is not needed. But the truth is that tripods make a huge difference in how clear and good your photos of products are. Also, you don’t need any technical skills to use it, and it’s cheap.
When you use a tripod, you don’t have to worry about how much your hands shake. These are basically stands that can help keep your camera steady. With a tripod, you can cut down on blur, which is important for high-quality, professional product photography.
You might need an extra minute to set up a tripod because there are so many different kinds of tripods with different prices for different kinds of cameras. But if your product photos look better, you can make more money. So, the extra step is important and must be taken.
Look at other brands for ideas.
It’s better to get ideas for how to photograph your products from other people. Your creativity is limited, so sometimes you may not have any ideas about how the picture should be laid out or lit. Then it might help to look at other brands.
You like certain brands. What do you find most impressive about their websites? Images, descriptions, or layout? You just need to look at how they photograph their products and think about whether a similar shot or method could work for yours as well.
For example, if you own a local women’s clothing store, you can use Instagram to find your favourite women’s clothing brands. Then look around their websites. Their product photos may have something you like. Next, you can work on these things to make your products look good and stand out. For example, if their products stand out because the colours are all the same and the background is simple, you might be able to do the same with yours.
Try Easy Props
When it comes to product photography props, it’s not a good idea to try to do too much. When taking photos of a product, you need to pay more attention to the product. Props are just extras that make the picture more interesting for the people who see it.
Which prop do you decide to use? It’s best to keep product photography props simple, in line with the colour scheme, and related to the scene or product. Erin Clarkson is a well-known baker on Instagram, for example. She always uses a plain white cake stand, a jar of caramel (which is important because it’s part of the recipe), and beautiful fresh flowers to show off her new cake recipe. The flowers add a touch of natural colour. Even though photos can still stand out without these things, they add to the beauty of what she ends up with.
Shoot from different angles
Even though you have a lot of products to shoot, it’s important to take more than one or two pictures of each one. With just one or two pictures, you can only show very little about a product. On the other hand, you should take pictures from different angles.
With this tip for product photography, you can show your customers how your product looks from different angles. Also, if you want to change something, it will give you options. To make your products more impressive, you only need to add something.
Each customer may want to know something different. For example, some people pay more attention to the whole style when they buy clothes online. But some people might pay more attention to the collar. So, when showing off the product, you need to take pictures from different angles to show how the clothes look and reach the right customers.
Set the stage for your product
For online sales, it’s important for potential customers to be able to picture themselves using your product. In a word, a customer won’t buy a product if she sees nice pictures of it online but can’t easily imagine herself using it.
Since people only have so much money to spend on things, you need to make sure that your customers are sure that the product will make their lives better in some way.
It’s hard to picture yourself using some things in a way that doesn’t make sense. For instance, if someone wants to buy a sofa to decorate his new apartment, he might not be able to picture himself using a sofa whose ad has a blank background. If, on the other hand, the ad talks about how it can be used in a home, he will be able to picture what the sofa looks like.
Show the information
Details are very important when buying something because they show what the real value of the item is. When you show these details, your potential customers can get a better idea of what the product is all about. This makes them more likely to buy it.
Also, most people can read a few bullet points and make clear mental pictures of what they mean. But some people may need visual aids, which you can show in the details of your product, to help them learn. In other words, taking photos of all the details of a product will leave nothing to the (often wrong) imagination.
Here, I’ll use backpacks to show what I mean. When selling backpacks, you should include photos of the best features, like a lot of zippered pockets for supplies, mesh pockets on the outside, and a laptop sleeve inside. When you show pictures like that, your potential customers can get a much better idea of what you’re selling. Because of this, there might be more sales.
Create a Diagram
What is an illustration? This tip for product photography lets people show parts of the product that can’t be shown in a normal picture. People won’t buy your product, of course, if they don’t understand how it works.
How can a simple diagram help you? It is a good way to show what your product is and what it does. It can also help you explain how each part is important to the whole product. For instance, you can zoom in on the bed and divide it into four parts. Then, your customers may be able to tell from the diagram what makes memory foam mattresses different from regular mattresses.
In a nutshell, a good diagram lets you show the consumer what makes your product special. This kind of product photo is all you can show your customers.
TIP: If you’re selling on Amazon or Google, you can also learn from other photography tips, like following the product photography guidelines and using a plain white background when you’re not sure what to do.
Last Word
In this post, we looked at the 8 most important and useful tips for taking photos of products. If you learn these tips, you’ll be able to take better pictures of your products, which can help your online store sell more. Also, if you do dropshipping, good pictures can help you stand out from other sellers. Then you can sell more quickly.
You may have learned how to take pictures of your products after reading the article. So, why not get some good pictures right now and start selling online?
