If you run an Ecommerce business or an online store, you probably know that there is a lot of competition in this field.
You can stand out from your competitors, reach your target audience, and bring free traffic to your dropshipping store by using social media platforms.
Pinterest is one of the most popular and trusted social media sites you can use to get more people to visit your dropshipping business and boost sales. Your Pinterest account can be a great source of free traffic as well as a place to find useful content.
With a good Pinterest marketing strategy, content marketing, and email marketing, it’s easy to get people to visit your dropshipping business.
Pinterest – Social Media Platforms
Pinterest is one of the most popular websites in the United States, with more than 400 million active users every month.
Pinterest ads and Pins bring free traffic to e-commerce and dropshipping sites, which helps them get more attention and move up in Google rankings.
Pinterest can do great things for your online store and has more benefits than just bringing in more organic traffic.
You can look at Pinterest boards to find out about new and upcoming product trends, review and save pins or relevant boards, use paid ads, target specific keywords for products, predict high-selling products, and a lot more.
Why Should Dropshipping Stores Use Pinterest?
Pinterest is known for its pictures, just like social media sites and other websites. Also, about 250 million people use Pinterest every month just for Ecommerce, which is a great way to find new customers and people who are interested in your products.
You can make a long-term plan, look at created boards and search results for free product research, and see what’s popular in your target market.
The average sale on Pinterest is $50, which is more than any other social media marketplace, and over 90% of Pinterest users plan their future purchases after looking around the platform.
This platform lets you pin your interests, as the name suggests. You can share creative photos about your brand and products and look for ideas and inspiration.
People who search for topics related to your products or similar long-tail keywords can find your valuable content. This will bring even more people to your Ecommerce store.
You can add links to your online store website when you make boards or pins. Your dropshipping store will get traffic from people who are interested in your products and other users who click the link.
Great Platform for Finding New Products
Many of Pinterest’s parts have changed and grown over time. Almost 80% of the people who use Pinterest are women. Male users are growing every day, and most of the platform’s users are between the ages of 18 and 29.
Now, people who own dropshipping stores can use Pinterest to talk to customers, get more free traffic, and make more sales.
Almost every person who uses the site does so to find new products. In fact, 87% of people who use Pinterest search results to find products end up buying them.
So, it’s no surprise that it’s a great way to get free traffic to your dropshipping store and reach potential customers.
Let’s look at how to get free traffic to your online business by using Pinterest instead of paid advertising on other websites or social media platforms.
With the right marketing plan, you can get more organic traffic to your Ecommerce store.
How to use Pinterest to get free traffic to your dropshipping store
In the tech-driven world of today, where almost everything happens online, there are millions of Ecommerce websites running all over the world.
Your dropshipping store could be overshadowed by competitors, so you need to do everything you can to drive traffic and get more people to your site.
Like social media marketing, content marketing, and email marketing, Pinterest is a great way to get free traffic without paying for ads on search engines or social media accounts.
Spend less money to get more traffic.
When people ask how to get free traffic to a dropshipping store with Pinterest, you usually have two options: paid traffic and organic traffic.
You need to run ads regularly, just like Google ads or YouTube video ads, if you want to get paid traffic from search engines or social media. But organic is the better and less expensive choice.
Here’s how you can use your Pinterest account to get free traffic to your dropshipping store. You’ll get more people to follow you on social media, get more people to visit your website, reach your target audience, and get more traffic.
Set up a Pinterest profile for your business
The first step is to set up a business profile on Pinterest instead of a personal profile. Your Pinterest profile must have your business name, logo, business email, username, and other relevant information.
Add a short story about your business, its goals, values, products, and services. Also, if you want free traffic to your dropshipping store, you must include a link to it.
You can even link potential customers to your YouTube channel, educational videos, Facebook group, etc.
This way, people who look at your profile will be able to go straight to your online store and leave comments about your pins and boards.
Make a good marketing plan for Pinterest.
Any kind of marketing, whether it’s content marketing or email marketing, needs a well-thought-out plan.
To do well on Pinterest, you should figure out your goals, aims, opportunities, and target customer group.
With clear goals, you’ll know exactly what to do and be able to come up with good plans and methods. You’d do better to pay attention to the –
- Getting more people to know your brand and see you online
- Better customer interaction and engagement
- Getting free traffic to your store by reaching out to new people
Also, learn about the people you want to reach and give your brand a look, voice, and tone that they will like.
Make more than just boards for your Pinterest profile.
Pinterest boards are collections of Pins that are all about the same thing. You can get the word out about your product categories to your audience through boards.
When you make boards, you can promote not just one service or product, but a whole way of life that your brand represents. People who look at your boards and like your products will go to your store, which will bring in more free traffic.
So make sure that your profile has at least five boards, if not more.
Add good, relevant information to the boards.
Don’t just post your products. Fill your boards with useful information so that users can get something out of them.
If you sell clothes, you show different ways to put them together or style them so that people can get ideas. Instead of sticking to one theme, use a variety of beautiful images to draw people in.
When your boards and pins stand out, people will pay more attention to them. This makes it more likely that they will buy from your dropshipping store and send free traffic to it.
Visual content is the best way to keep customers coming back, and you should use different types like blog posts, product updates, videos, etc.
Link each of your Pins to a website.
Search engine optimization is important, and you can make it better by putting links to websites on your Pins. When you add a website link to your Pin, you make a backlink, which helps your Google search rankings even more.
If you want free traffic to your dropshipping store, all of your Pinterest posts and pins should have links to your website.
Remember to only use link shorteners sparingly in the descriptions, because most users get a spam message when they click on them. Users will probably not visit your Ecommerce store if they think it poses a security risk.
Include post descriptions that are optimized for SEO (search engine optimization).
Search engine optimization is important whether you use Google ads, YouTube videos, or Pinterest to get more people to your dropshipping site.
Do the right research to find the keywords that your customers are most likely to search for. You can use the results to make a Keyword plan with your Pins and the keywords that go with them. Use board titles and Pin descriptions that are good for SEO to get the best results.
Set up a schedule for publishing
Make sure you have a consistent, well-thought-out plan for when you post on Pinterest. If you post less or not at all, you will lose followers and possible traffic.
Some experts say 2–5 Pins are the best, while others say 15–25 Pins are the best. The best way to do this is to post every day for a week and then make your schedule based on how many people saw your posts, how engaged they were, etc.
Use the Pinterest Analytics
Look at the following numbers to see how well you’re doing on Pinterest:
- Impressions
- Engagement Pin Clicks
- Clicks that go out.
- Reach Video Views
- Total Time to Play
- Save Money
- Total Participation
This will help you post better content, post at the best times, and get more people to visit your dropshipping store.
Best Businesses and Products to Market on Pinterest
Pinterest is most useful for business owners, online retailers, etc. who sell dropshipping products that can be shown off in an aesthetically pleasing way.
Most of the time, business-to-consumer companies do better on Pinterest than business-to-business companies, since the most popular niches on Pinterest are Beauty and Fashion. You can even get better results by using influencer marketing and customer testimonials.
Here are the product niches that get the most searches on the platform:
- Home Decor
- Auto
- Food
Travel and Tourism - Antiques and Collectibles
Looks and Clothes
These are the niches that people search for the most and that could bring the most free traffic to Ecommerce stores. But other types of products will do well.
No matter what you sell, you can use Pinterest to bring more people to your store with the right plan and methods.
Conclusion
People all over the world use Pinterest to keep up with their interests, find new ideas and inspiration, and post creative, aesthetically pleasing pictures.
Many dropshippers and people who run online businesses use Pinterest to connect with their target audience, get people to visit their stores, and increase sales overall.
If you use Pinterest the right way, there is a big chance that you will get more visitors to your website, potential customers, and return on investment (ROI).
The tips and tricks in the above blog post can be used by people who own dropshipping stores to get free traffic to their stores. The platform is a gold mine of visual content, and you can use its features to take your dropshipping business to new heights.
