If this is your first time opening an online store, you probably don’t have enough money to hire an SEO expert. Search engine optimization can help with a number of things that search engines like Google and Bing need to be able to index your website and send more customers to your store.
If you’re new to SEO and content marketing, it might sound complicated, but there are a few things you can do on your own (without hiring an SEO service provider) to improve how organic traffic works. And the more people you bring to your store from your website, the more likely it is that those people will become new customers and sales.
This article will help you find online shoppers by giving you some background information about search engine optimization and how to make every image on your website work.
Putting real pictures of your products in your catalog
When you use Dropship Corporation to choose products from AliExpress vendors, you can import all the product details, such as descriptions, variant information, and product images, with just a few clicks of the mouse. Sometimes the pictures the seller gives aren’t the best. If it’s a popular item, you might want to order it yourself and take your own pictures of it.
One person we know who runs a successful e-commerce business also loves to go camping and fishing. He decided to buy almost everything he sold in his store, which specialized in camping and outdoor gear, himself. And instead of using the pictures of the products that the manufacturer or seller put on AliExpress, he used his own pictures of the products in use at the lake.
Doesn’t that sound like a lot of work? But when you go to his website, the pictures of the products help you picture how people would use them. If you can help your customers imagine how, when, and why they would use the product you are selling, you are letting those images do the selling for you.
Some AliExpress sellers do offer “real world” pictures of their products, which can be downloaded through Dropship Corporation and resized with our image editor. It depends on what kind of look you want your website to have. Standard and common in e-commerce store designs are product images with white space around them. However, if you can, consider using your own photography to make something more eye-catching and unique for your customers to see.
What are some other creative ideas and examples for using custom photography in your e-commerce product catalog?
Pet Supply Vendors
If a customer comes to your shop, you already have something in common: you both like pets. So, when you’re making pictures of products, you want to show how much you care by using as many pictures of cute dogs and cats, and if you sell exotic pets, pictures of reptiles, fish, and beautiful birds.
That doesn’t mean you have to have a farm or zoo at home to do this, though. You can ask your pet-loving family and friends to lend you their furry friends for some fun pictures that show how the product works and how much fun it is.
You know what pet people are like because you are one of them. They’ll be pretty happy to see their favorite furry friend on a website. And while you’re at it, remind them to share the products and pages where their dog or cat is featured. This will help spread the word about your store and bring people there naturally.
Kitchenware and stores that sell food
Do you both like food and cooking? Selling kitchenware, small appliances, and cool gadgets that make it easier to make meals is a market that is always in high demand. You are competing with big box stores, but you can look for unique tools that are hard to find.
When you want to market the cooking tools you sell in your online store, you should make videos of great recipes and how to make them. Think of the show “Tasty” and the cooking videos that go viral on Facebook every day. Share your love of cooking and teach people how to make tasty meals or sweet treats. You can also show how you use some of the things you sell in your store.
In terms of photography for your e-commerce website, you can take some still shots while you are setting up your tutorial video and use those on your product catalogue. If your kitchen isn’t as fancy as the ones on Food Network, find a friend or family member with a gourmet kitchen and use it to show off your products and videos.
What did they get out of it? After you’re done with the video and photos, they get to eat something yummy with you.
Retailers of clothes
Think about what makes you want to buy an item of clothing you see online. The picture of the shirt, dress, jeans, shoes, or whatever else is for sale is what makes the sale. The picture has to be stylish and have a background that shows when and how your customers would wear the item.
That means you have to go out and find some great places to take photos and set up your shots. Keep in mind that taking pictures in public places is free, but some private businesses may not let you take pictures or videos for commercial use. Before you use photos taken on private property to market your business, make sure you talk to the business owner.
Some of the most successful online fashion retailers are, of course, fashionistas who love to show off their latest look on Instagram and talk about the latest fashion trends in live videos while putting together a great outfit. Video marketing is an important part of selling clothes online, and if you don’t feel comfortable in front of the camera, you can ask for help from people you know.
Style them, take some great pictures for your product catalog, make a livestream video for IGTV or Facebook, and share your expertise and tips to find and convert new shoppers.
Make-up shops
If there’s one thing we’ve learned from the success of cosmetics stores and subscription services like IPSY and BIRCHBOX, it’s that women love to try out different skin care, makeup, and grooming products. Makeup styles change over time, and every year, new color schemes come out. This is a great chance for cosmetic resellers to use content marketing.
Again, you can’t market products without video tutorials on IGTV and YouTube. But there are a lot of creative ways to set up the products for still photography. Think about how makeup fits into your everyday life. Get help from family and friends, and take photos on the subway or in a parked car (using the rear-view mirror to apply makeup). Girls’ evening out? Show how some friends get their “glam look” ready to go out.
In the product description, don’t forget that you can link to a Facebook video or your YouTube channel. It’s a great way to sell convincingly and get more people to watch your cool tutorial videos on both channels.
Outdoor Tools and Gadgets
If you are a handyman (or woman), a “weekend warrior” who remodels, or someone who enjoys camping, fishing, or hunting, you have a lot of personal knowledge and experience that you can share with your customers.
Keep in mind that when people go to independent online retailers to buy something, they are also looking for advice. You can give them the information they need, whether they are new to the activity (and want some tips and guidance) or if they are experts and want some top-level ideas or new ways to do things. And when you do something like that for every customer who comes into your shop, you turn them into potential customers by building a relationship with them.
In this niche, short descriptions of products do not work as well. You could put a “tip” or a link to a demo video or blog on your website to show people how to use it step-by-step. Linking to high-traffic blogs and magazines about the outdoors that also have that information is another good idea. So long as the site you link to doesn’t sell the same things.
Products for the home
Home decor items change with the seasons, and trends move just as quickly in this market as they do in the clothing fashion market. But you should tell your website visitors about these trends and show them how your products can help them update their home on a budget.
It is very important for online stores that sell home decor to set the scene. You have to make a piece of art or a design for a room that people want to buy. Show them what they can do with the products you sell to help them imagine what they can do in their own homes.
Isolated images on a white background can be stylish for this niche’s modern design theme if your category page’s header images show an interior setting. If you don’t have any original photos of the products in your own home or another designer space, you might want to add some.
Now that you know how to get creative and boost your sales with edited and custom product photography, find out how to give your store a natural SEO boost by naming each image file in a way that is good for SEO.
Optimizing the images of products for search engine results in e-commerce
If this is your first time opening an online store, you probably don’t have enough money to hire an SEO expert. Search engine optimization can help with a number of things that search engines like Google and Bing need to be able to index your website and send more customers to your store.
If you’re new to SEO and content marketing, it might sound complicated, but there are a few things you can do on your own (without hiring an SEO service provider) to improve how organic traffic works. And the more people you bring to your store from your website, the more likely it is that those people will become new customers and sales.
Want to know a secret about SEO? Before you upload images of your products to your e-commerce site, you should put keywords in them. Take, for example, a dog collar that glows in the dark. Once you’re done editing the image, save it to your image directory as: dog safety collar glow in dark harness. You can also add your store name to some of the image titles, such as: glow in the dark dog collar pet products plus store.
Both of these ways to name your images will help your e-commerce store rank higher in organic search results, and it will take you less than a minute to rename and upload them through the Dropship Corporation dashboard. Images are quickly indexed by search engines, so put every image on your website to work by giving them short file names that include common search terms your customers use every day to find online products.
Change the pictures of AliExpress sellers in Dropship Corporation
The people who join Dropship Corporation can use our easy-to-use image editing software. You can download the image from AliExpress or upload it from another marketplace or source, and then crop it to the right size for your store. Among other things,
Open the item in your dashboard by going to Products > Saved Products and clicking on the item. You will be able to see all the images that were taken from the AliExpress import of the product. You can quickly upload your own photos and replace plain white ones with eye-catching ones that you’ve made yourself.
Visit our website to watch a video tutorial on how to use the Photo Editing tool’s different features. Need a little more help? Join our SLACK for member support, and our team will be there to help you.
Spend the extra time and work to make changes to your website that are good for SEO in a natural way. At Dropship Corporation, we’re also online store owners, so we know how to help you bring in customers (and sales conversions). Follow us on Facebook to get more great tips and ideas. We’d love to hear what you think and what you have to say.
Click the button below to start your FREE TRIAL and learn more about how Dropship Corporation can help your dropshipping business grow in the coming months and years.
