Most people start businesses because they are interested in a certain area of business. Maybe it’s their hobby or something they’re really into. People will often tell you to do something you are really interested in.
We applaud those entrepreneurs on Shark Tank for coming up with such great ideas and products. We support that woman who has put everything she has into her great product. This sounds great, and our unique products are making a difference in the world. Wow, I feel good.
This is a bad way to think about Dropshipping because it almost never works.
Think about what you’re trying to do: you’re trying to take other people’s products and sell them at a higher price to make money as a middle man. You are also trying to get the products to your customers in a reasonable amount of time and way. Dropshippers are like the salesman in someone else’s store. They are middle managers.
As a Dropshipper, you have to change the way you think. Your main goal should be to help your customer and make it easy for them to use your product. It means getting products to your customers that they don’t have time to look for. Your passion should be finding products that no one else seems to be able to find, even though they are available to everyone.
You should tell your customer about that product in a way that makes them more likely to buy it. Getting to know your customers well enough that they want to buy from you instead of AliExpress or even eBay. Making your site feel like a boutique will keep that customer from leaving for Amazon.
Using AliExpress research tools like AliExtractor, which can be bought at a discount with a Dropship Corporation membership, will take the emotion out of the process. You will be able to see the facts laid out so you can choose a product without letting your feelings get in the way. Emotions will be important when you’re trying to sell a product, but they won’t help you choose one.
You might be thinking, “What about the quality of our products?
“Shouldn’t I put my attention on quality?
Those who make this their main goal probably won’t choose the best business model either. I’m not saying you sell junk, but you should keep in mind that you’re charging more for something that your customers can get for less elsewhere.
Most of the time, you can sell the cheaper items to your customers and still make a little bit of money. There are successful dropshippers who sell high-end, high-quality items, but this is a well-established niche that requires building a customer base and a good name.
If you care about quality, one thing you might want to do is buy the item yourself. This way, you can also look into how the item will be shipped and delivered. Remember that you’ll want to sell things for which you won’t have to deal with returns or other work after the sale.
So what should I really care about?
Why not try to make money? I know that sounds really stupid, but that’s why most of us do this kind of work in the end. We’re looking for the best way to make money.
How about giving what your customer wants?
If they buy from you, they probably won’t be able to find the product you’re selling. So you’re giving your customer what they want, which is ease. As the middleman, you found the product for them and get a cut of how much it costs.
What about how satisfying it is to run a store and sell things? Most small stores don’t go out and try to come up with new products. They look for the things they want to sell in their store and then sell them to customers. This is basic retailing.
Basically, what we are doing is the same as when Walmart sells an item for less than Target. The same thing is being sold in a different place. If a customer takes the time to look for your product on other sites, they will probably find something cheaper. The truth is that most customers, if not most, don’t take the time to do that. They’re responding to your website or ads. Because of this, you can feel good about the fact that you are filling a need and that you deserve your share because you are doing a service.
So think like a dropshipper and never, ever feel bad about charging more for the service and experience you offer!