Even though there are some important things to think about when starting a dropshipping business, setting up a dropshipping store shouldn’t take too long. The easy-to-use templates, themes, and apps will help you set up your store’s homepage and landing page within a day.
Keep in mind that you are selling someone else’s products and getting paid for it. Yes, it sounds simple, but getting people to your site and making sales is often the hardest part. Even worse, there are a lot of choices, which can be confusing and require you to do your research. Instagram is a good place to start because it is one of the top platforms that get the most engagements. But do you know how to dropship on Instagram?
Don’t worry, you can promote your dropshipping store on Instagram in many ways. In this blog post, I want to talk to you about this. Read on to find out sure-fire Instagram business strategies for dropshipping:
Make an Instagram account that’s interesting.
The first thing you need to do is set up an Instagram drop shipping account. How it looks will be a big part of your marketing efforts. So, you need to make a beautiful account to get lots of relevant followers, which will lead to more traffic and, eventually, more sales.
Your account should have the name and logo of your business and a unique username. Then, add a short bio about your dropshipping store and the content you want to share. Also, include a link to your store’s homepage and best-selling products in the bio.
What you should do on Instagram to promote your dropshipping store
Here’s how you can advertise your dropshipping store on Instagram:
Put up content that’s useful
Your dropshipping business will go through the roof if you post about your products on Instagram. But before you do this, you should always focus on useful and fun content to get more people interested. Note that Instagram gets a lot of attention for content that is both useful and fun. This is why you should try to post this kind of content first, so that your future promotional posts will get more attention. Because of this, more and more people will start to see your advertising posts, which will lead to more sales.
For example, if you have a dropshipping business in the clothing and accessories niche, you can start publishing entertaining posts that don’t try to sell anything. After the posts have gotten more attention and helped you reach more people, you can post about your products.
Focusing on useful and interesting content is good because it helps you connect better with your audience. So much so that it will be easy to get people to buy from you when you start showing off your products on your Instagram drop shipping account. Also, they are likely to share your posts with other people, which increases your Instagram reach and will eventually lead to more sales for your dropshipping business.
It’s not easy, though. You need to know your audience first in order to find the best type of content for them. There are a lot of choices, so you can choose to post interesting quotes or funny videos.
No matter which option you choose, you’ll need to make a plan that combines relevant posts with promotional ones to get good results, like more sales. You can use Instagram’s different tools to help you plan and schedule posts on your account.
You should stress clarity when sharing promotional posts. You would want to make sure that all the products are clear so that your audience can see them easily. All that matters is making a good first impression. Choose the best photos from the ones the manufacturer sends to post on Instagram. Even more, it is to include features like the collage to improve the quality and look of the pictures.
It would be best to write a catchy caption that goes with the promotional post, and don’t forget to include the name of the product and its price. You can also put a link to the product in the BIO as a call to action. Also, hashtags can help you get more people to interact with your promotional post.
If any of the pictures don’t meet the required quality standards, you can ask your manufacturer to send you more. Or, you can order the products and take pictures if you think the manufacturer is doing things right. If you do this, you will stand out from other drop shippers who sell similar products. Depending on your budget, you can hire a professional photographer to take photos of your products that are both unique and of high quality.
Partner with influential people
So far, it will take a while before you see real results from the above methods. Due to the small number of followers, you will be able to sell a few items. But if you want your promotional posts to lead to a good number of sales, you’ll need a big audience. So besides sharing promotional content, you should try to work with Instagram influencers. The good news is that they already have a lot of followers, so they can help you get your products in front of your target audience and make more sales.
Influencer marketing is one of the best Instagram strategies for dropshipping businesses. It gets great results in a short amount of time. But you should be careful when looking for influencers so you don’t get into a mess that will take a long time to fix.
When looking for influential people, you have a few options:
- Search how to get free Instagram shout-outs for free influencers.
- Check out how to find Instagram influencers for paid influencers.
- You can also find influencers on ShoutCart for $10 or less.
In summary
If you want to be a successful drop shipper, you need to come up with Instagram marketing strategies that will work. First, if you want a lot of people to follow your Instagram drop shipping account, you need to make it interesting. Then, you should focus on publishing relevant posts to get more people to interact with you. After that, you can start posting promotional content about your dropshipping niche. Keep in mind that Instagram is one of the most trusted platforms for visual content. So, making a good plan and schedule for posting and sharing your content and working with influencers can help your dropshipping business make more sales.
