Are you looking for a Facebook campaign to help you sell more products? Do you find it hard to get people to buy your product again and again? Don’t worry, these problems will be taken care of by Facebook retargeting!
But what is “retargeting” on Facebook, and how do you set this up on your page? Read the whole post to find out how.
What is retargeting on Facebook?
More and more people are using Facebook retargeting these days. That’s because a lot more people are using social media now than before. Retargeting on Facebook will help you find new customers and make more money from your ads by bringing in more people. Also, these ads are meant to “remind” people who are interested in your products but haven’t bought them yet that they want to.
Advantages of retargeting on Facebook
As I’ve already said, Facebook retargeting can help your business in a lot of ways. In more detail, here are three great things about this tool:
A business always wants people to buy what it has to offer. So, if you choose a way to get people to your page but not to buy anything, you are losing money.
A survey shows that up to 98% of people who visit a website but don’t buy anything do not return. But you can change that with Facebook retargeting. It will remind them of your items and make them want to buy them. And, of course, there will be more customers who buy the product.
Make more money
Sometimes, people won’t buy your products right away. If they haven’t bought your goods before, they might forget that they’ve seen them. Because of this, you should use this tool to show more of your products on Facebook. Let’s get new customers to remember and buy your products. Because of this, the profit is going up.
Advertisements Target Customers
You can focus on specific customers, such as those who have put your products in their shopping carts but haven’t bought them yet. You can get people to buy discounted items by showing them ads again and again.
Different ways to retarget on Facebook
Before you choose Facebook retargeting, you should know how this tool can be used in different ways. Then it will be easier to choose which one is best for your business. Check out the 5 kinds of Facebook retargeting I’ve found for you here.
A lot of people who use Facebook watch videos every day. Research shows that about 500 million of the 2.9 billion people who use Facebook watch videos. That’s why businesses should use videos to reach out to people again. You can also control how many people are watching videos with this advertising tool.
How do we make retargeting videos for your page?
Step 1: Sign in to “Facebook’s Ad Manager.”
Step 2: Click “Create audience” and then choose “Custom audiences” from the list that comes up.
Step 3: Click “Video” and then “Use Facebook origins” to add a video.
Step 4: You’ll see a screen like the one above. You can choose the one that best fits your needs.
Choice of customer audience
Also, I’d like to give you some tips about the video:
- You should make high-quality videos that are between 30 seconds and 3 minutes long.
- Add your message or ask people to do something.
- If you can, you should add a subtitle to your video.
- Focus on customers who have shown an interest.
If you already have an e-commerce site, it’s important to keep customers who have put items in their shopping carts interested. This retargeting on Facebook is a great way for businesses to get buyers to make the final decision to buy. You can also use this strategy when your products are on sale or come with a special offer.
Retarget Regular Buyers
Both new and repeat customers are important. The producers should also pay attention to them and try to get them to keep buying products. These customers know both your brand and the products you sell. So, it is much easier for you to come up with a retargeted strategy.
Let’s get old buyers to stick around.
Here are some tips to help you make the best plan:
- Make sure your customers know how much your item is worth.
- Tell them what you’re going to do to improve your products.
- Give them a special deal on that product or something else that goes with it.
- Try to get them to buy other products that cost more or make you more money.
- Customers who interact with your Facebook page should be your focus.
Facebook retargeting will work for you if you have a lot of buyers who look at your items often but aren’t ready to buy them yet. When you choose this method of marketing on Facebook, you can reach a wide range of users:
People who come to your page often.
People who do something with your ads on Facebook.
Those who used to click on Messenger’s “Get started” button on your page.
People who have saved any of your page’s posts or status updates
With this type of retargeting, it’s easy to get started:
Step 1: Go to your page and click on “Facebook origins.”
Step 2: Pick “Facebook page” and you’re ready to retarget.
Retargeting in real time
Dynamic retargeting is thought to be one of the best ways to make a lot of money with e-commerce. With this strategy, businesses can make many different kinds of ads, starting with different kinds of products.
If you choose this method, your ads will show up in the “latest news” section of your website for people who have been there before. Plus, it works well when there are discounts. When should you pick a dynamic strategy?
Your company has a website where a lot of items are sold.
There are many different products in stock.
How does dynamic retargeting work? Do these things:
Step 1: Click “Connect to Data Source” in the Facebook Events Manager on your page. Then, choose Web and click Get Started.
Step 2: Select “Facebook Pixel” and keep clicking “Connect.”
Step 3: Give your Facebook Pixel a name and add the URL of your site.
Step 4: Set up your website after clicking Continue. Choose “Set up Pixel now” from the menu.
Before you use Facebook Retargeting, here are some tips.
I also want to give you some tips on how to be more successful with Facebook retargeting. Keep reading, and if you find the tips helpful, don’t forget to write them down.
Keep at least one strategy for retargeting for your business.
Many businesses that do well will have more than one way to advertise their products. Depending on how much money you have, you can choose how many ways to attract customers to use. But don’t forget that you should always keep at least one strategy that works for your products or online store running.
Try to keep more than two plans going at the same time.
Customers can help a business make more money by being remarketed to or retargeted. But that number is a small part of the total number of people who visit a website in a month. So, the best way to get all customers is to run more strategies based on your budget.
Select appropriate remarketing funnels
Not every plan will help you sell more of your product. Don’t spend money on too many campaigns. Instead, just pick the ones you need. For example, if you have a fan page with a lot of followers who often interact with each other or post status updates, it’s best to set up an ad with discounts to get their attention.
Copywriting that makes ads look good
No matter if they are videos or posts, the content of ads is very important. You can hire a team or a person to help you come up with content for each ad if you can. And, of course, it’s a big mistake to forget to add a message or call to action to the ads you make.
Give out special deals.
As I said before, customers are often drawn to sales because of how they think. So, you should offer discounts to bring in new customers and keep the ones you already have.
Also, items with discounts will help you sell things faster, especially items that don’t sell as well. Make sure that this special offer doesn’t make a big difference in how much money you make from sales.
Check how well your ads are doing often.
Another important “rule” that all businesses should pay attention to is how often they advertise. Even if people like your ad, if they see it too often, they might get bored or “sick” of it.
Check how often the ad is shown.
“Put yourself in the shoes of your customers” to run a successful business. So, when you look at your Facebook Ads Manager report, don’t forget to look at the frequency metric for the ad.
Leave out users who have already signed up.
Users who have already bought something from you should not be part of your retargeting strategy. This is because if they have to see your ad over and over again, they will quickly get bored or upset.
Instead, let’s keep them out and come up with other ways to keep them coming back for a long time.
Follow these steps to leave out users who have converted:
Step 1: Make a Facebook Custom Audience of people who have already joined your list.
Step 2: At the level of the ad set, you choose “Exclude” to take these converted audiences out of your campaign.
So, why don’t you just do it? I think you learned some general things about Facebook retargeting. It’s time to keep practising until you reach your goal! Last but not least, don’t forget to check out Dropship Corporation blog to learn more selling tips, especially for dropshipping.