When it came to clothes, women didn’t always have a wide range of choices. For a long time, their only thing to wear was dresses. This means that this piece of clothing is probably the oldest piece of clothing that is still used today. Dresses have stood the test of time, and even though they’ve changed a lot, most women still wear them every day.
Statista has given us the following information about the general market for women’s clothes and dresses:
- In 2023, the market for clothes for women is expected to be worth US$1.53tn.
- The market is expected to grow at a rate of 4.92 percent per year until 2027.
- In 2023, the dresses and skirts for women market will be worth US$89.03 billion, and each person will bring in US$11.70.
- These numbers show that women’s dresses are always in high demand. So, this is a good category to look into if you are thinking about dropshipping clothing or want to add more items to your store.
- So, let’s head to the next sections, take a closer look at this market’s profitability, and go over the most popular types of women’s dresses customers have been demanding.
Is it profitable to dropship dresses?
Since there is a lot of demand for dresses for women, it’s safe to say that this is a good market to get into. Today, there are so many different kinds of this item that you can easily target different types of customers and sell a wide range of dresses, such as summer dresses, casual dresses, and dresses for business events, to name a few. As a result, you can expect to make good money and see your store grow a lot.
Why should I give dresses away?
Despite the fact that selling dresses is a lucrative business, as explained above, here are a few other reasons why should you start dropshipping dresses:
Dropshipping is an easy market to get into because the business owner doesn’t have to put up a lot of money at first.
Dropshippers don’t keep stock or buy it themselves. Instead, they work with dropshipping dress suppliers who take care of managing inventory, fulfilling orders, and delivering them.
This can be a great way to run a business if you aren’t sure you can sell a large amount of stock that you bought from a wholesaler.
Low inventory turnover can be avoided, which will keep your cash flowing and your finances in good shape.
What are the most-dropshipped dresses for women in 2023?
We’ve done the research and found the most popular women’s dresses to dropship in 2023 to help you find the best dresses to sell to your buyer persona. Read through the top categories below that you could include in your dropshipping store to increase the basket sizes of your customers and end up with higher sales.
The puff sleeves are a nod to the 1990s.
When it comes to current clothing trends, taking ideas from the ’90s is nothing new. We’ve been seeing a wide range of clothes inspired by the ’90s for over a year now. The good news is that puff-sleeve dresses aren’t going away, but they’ve been updated to look better on women and be more stylish.
This sleeve design is bringing a voluminous and interesting add-on to the classic A-line dresses all women love so much and gives them a fresh, more elevated look. A puff-sleeve dress is always a great choice for your female customers, no matter what the occasion is.
A black sheath dress from Dolce & Gabbana can be the perfect outfit for anyone who is invited to a wedding. When the sun goes down and it’s time for a girls’ night out, a little black dress by John Richmond can be a great starting point for an outfit. Customers can buy this Dolce & Gabbana corduroy mini dress instead of a puff-sleeved dress that has the same glitz and elegance.
The wrap dress is a classic.
Another timeless style of dress to dropship is the classic wrap dress that was first introduced by Elsa Schiaparelli during the 1930s. While other styles came and went over the years, the classic wrap dress stood the test of time. Diana von Furstenberg gave it a new look, and it was at its most popular in the 1970s.
Nowadays, wrap dresses are created and sold by numerous fashion houses with different sleeves and detailing. The practical shape of this style makes it a great go-to for women all over the world. They can be incorporated in everyday attire such as this floral Dolce & Gabbana dress or be worn at cocktail party like this purple piece from Licia Florio.
The multipurpose kaftan
The kaftan dress is a symbol of the bohemian lifestyle and exoticism. It is thought to have come from ancient Mesopotamia, but it didn’t become popular in the West until high-end fashion houses started to wear it in the 1950s and 1960s. Nowadays, the kaftan has become the synonym for every longer, loose-fitting tunic or robe you can find on the market.
During the warmer months, dropshipping dresses in the style of a kaftan can be a good idea because their loose fit and light materials let air flow and help cool the body. Also, they can be a great item to target the more modest demographic with.
Dresses like this one by Ermanno Scervino are great to wear to the beach. They can also be equally part of a woman’s everyday wardrobe like this floral silk piece from Dolce & Gabbana or can be used as elegant gowns as well.
The feminine ruffle dress
Although ruffles are nowadays associated with feminine dressing, their history is everything but feminine. Ruffles have been around since the 1600s, when it was common to wear more than one layer of fabric. Then, German and Spanish soldiers started cutting up the top layer of their outercoats, which was more decorative, to show the more basic layer underneath. This made them look like they had just come back from war.
When these initial ruffles became popular, aristocrats wore them, and you can see them in 17th-century paintings. Ever since, ruffles managed to stick around and come back as a leading trend in the past years.
A ruffle dress can give a noticeable and fresh update to any look. This polka dot ruffle dress is a great example of how ruffles can be used in everyday outfits, while Dolce & Gabbana’s gown dress is a great choice for an outfit that will stand out.
The trendy cut-out dress
The cut-out dress is another popular style for 2023. The main advantage of this dress style is that it can be classy and subtle as well as daring and sexy. The whole idea is to show just as much skin as needed to create that suggestion effect.
Don’t miss out on these dresses to dropship if you want to reach people who like to try new things. There are many different kinds of cut-out dresses, so everyone can find their perfect match and stand out wherever they go.
The cold shoulder cut-out is one of the most common ones, like on this sleeveless dress by John Galliano that’s perfect for a summer night. But cut-out dresses can also look professional, which can be proven by Met’s long black dress, as well as provide show-stopping look such as this Dolce & Gabbana bodycon dress.
The dresses with sequins and metal from the 1980s
Another item that’s making a huge comeback this year is the metallic or sequined dress. Women might have saved their shiniest pieces for a night out or New Year’s Eve in the past, but this year, they’re being worn all the time.
These bright pieces can be worn with neutrals and natural colours to keep them from being too much. This makes them great for both parties and everyday wear.
They can be solid silver or gold, like this Dolce & Gabbana boydcon dress or this Dolce & Gabbana mini gown dress, or they can be as colourful as this Dolce & Gabbana sequin dress with a lot of different colours.
Conclusion
Dropshipping women’s dresses is definitely a strategy to attract shoppers’ attention and drive dropshipping store traffic. So, try to think of a wider range of dresses to dropship so you can sell things to people in different niches and keep up with market trends. There may be a lot of competition and supply on the market right now, but if you know your customers well and use the right marketing strategy to reach them, all your hard work will pay off.
