Although Telegram is already a widely used messaging app, many marketers fail to take advantage of the app’s potential to expand our reach to millions. You can find your target market on Telegram in the same way you would on other similar platforms (like WhatsApp or Snapchat) and use it to make direct sales.
If, however, you have never before considered using Telegram as a tool for product promotion, you have arrived at the right place. Here, in this comprehensive Telegram marketing guide, I will show you how to create a channel and advertise your goods and services.
Why You Should Think About Using Telegram to Advertise Your Products
Telegram is one of the most popular social IM apps. It has more than 500 million users who use it every month. Most people use it to talk to other people, but we can also make channels and post updates to promote many different products. So, here are some of the benefits you can get from Telegram marketing:
- Safe: Telegram is one of the safest instant messaging apps out there, with end-to-end encryption and messages that disappear on their own (for the secret message mode).
- Automation: It’s easy to set up a Telegram bot that can help you talk to your customers or automatically answer their questions.
- Engaging: Telegram has one of the highest engagement rates and would make it easy to send your audience to your website (or any other landing page).
- Affordability: Creating a channel or advertising your products on Telegram to increase your return on investment (ROI) won’t cost you much.
Expert Tips and Tricks to Follow for Telegram Marketing 101
Now that you know how important Telegram marketing is, let’s learn how to use this messaging app as an effective marketing platform.
Set up your Telegram Marketing goals.
The first thing you need to do is decide what you want to get out of Telegram as a whole. To do this, you need to think about how Telegram can help you in the following ways:
- Client support
- Resolving customer queries
- Automatic support
- Getting people to visit your website Raising awareness of your brand
- Sharing sales and events that are going on
This is because how you market would depend a lot on what you want to achieve. For example, you might want to set up a bot to help your customers, but a channel would be a better choice to drive sales.
Create your Telegram group or channel.
The first thing you should do is set up an active Telegram channel or group. Though, you should know the difference between a channel and a group before you start using Telegram to market your business.
- Channel: Anyone can join or leave a Telegram channel, and there’s no limit to how many people can be in it. Only you, as the channel’s administrator, can send any kind of message to the people who follow it.
- Group: Since Telegram groups allow two-way messaging, they are mostly used to promote communication in a certain area (admins and members can send messages). As of right now, there can be up to 200,000 people in a Telegram group.
Help people find your Telegram channel.
Say you need to set up a Telegram channel. Now, all you have to do is open the Telegram app or go to its website and click on the hamburger icon on the side. You can set up a new Telegram channel from here.
Now, all you have to do is type in the name of your Telegram channel and choose who can see it (private or public). After that, you can add people to your Telegram channel by hand and go to its settings to get a link that you can share.
Getting a Telegram channel set up is just the first step. If you want to focus on marketing on Telegram, you need to get the word out about your channel. Before you can do that, you need to get the unique link for your Telegram channel.
Just go to the Telegram app or website and open your channel. Tap the icon with three dots at the top to see information about your channel. You can easily copy the URL of your Telegram channel from this page.
Think about sharing useful things on your Telegram channel.
All done! You can now just share the URL of the Telegram channel on social media, email signatures, messages, or anywhere else. Think about giving away free stuff or offering sign-up bonuses to make people want to join your Telegram channel. Just make sure the channel has a name, description, and profile picture that fit with your content.
As more and more people sign up for your Telegram channel, you need to keep posting content that they will find interesting. First, you should think about how often you should post updates on your channel. Most of the time, 3-5 updates a day on your channel would be enough. Just make sure you don’t send out too much too soon and spam the members.
Set up a chatbot to automate the way you talk to people.
You should also think about how valuable your content is. Let’s say that your channel was made to help sell more of your brand. In this case, you might want to post updates on your channel about deals or discounts that are only available there. If you go off topic too much and post things that have nothing to do with the channel, it’s likely that people will stop following you.
So, you should always think about things from the point of view of the people in your Telegram channel and share content that will help them. You can also split your content into different posts if you want to (like a mix of informational and marketing posts).
Work with other Telegram channel owners and people who have a lot of influence.
Like other social networks, Telegram has a lot of people who have a lot of influence. So, to promote your channel, all you have to do is get in touch with other Telegram influencers and group/channel owners.
One of the best ways to use this Telegram marketing strategy would be to get a shoutout on their channel. You could work with other channels in your field to get subscribers who are interested in what you do.
You don’t have to talk to your customers in person to answer their questions. You can also use Telegram. To do this, all you have to do is set up a chatbot on Telegram using a reliable service like BotFather or SendPulse. You can use a bot to help your customers figure out what they don’t understand or to keep them up to date on their orders.
A bot can also help you reach out to your customers and let them know about a big sale or event that’s coming up.
Check out Telegram’s platform for ads
Lastly, if you want Telegram marketing to work right away, you should look into its native advertising platform. A while ago, the app made a simple but effective way to reach out directly to millions of Telegram users.
You can use it by going to the Telegram Ads website or to a feature in the app that is just for it. This will let you make ads for your groups or channels that will be posted on other public channels. You can even narrow down your Telegram audience by gender, age, location, and other factors to get better results.
With dropship corporation, you can take care of your Dropshipping store like a pro.
Telegram marketing can help you get leads for your online store, but you would need a resourceful platform to run it. I would suggest using Dropship Corporation, which is the official dropshipping tool for AliExpress and comes with a lot of free features.
- The best thing about Dropship Corporation is that it’s free and can help you find all kinds of sellers or keep track of your orders in one place.
- On Dropship Corporation, you can look through a lot of sellers in a lot of different categories to find the perfect item for your store.
- If you want, you can order a lot of products from Dropship Corporation and put them together in different bundles to attract customers.
- Some of the most advanced and time-saving features are available on Dropship Corporation, like automatic updates on the status of an order or the ability to sync tracking numbers.
- You can use Dropship Corporation for free (or pay for its premium version) and connect it to platforms like Shopify and WooCommerce.
- Dropship Corporation also gives you access to a number of other features, such as store management, variant mapping, supplier finder, and so on.
Last Words
I’m sure this guide would have helped you learn more about Telegram marketing and why it’s important. As you can see, Telegram makes it easy to set up a channel or group and talk directly to the people you want to reach.
If you want to get more out of your Telegram channel, you might want to think about using the tips above to promote your content. But if you want to manage your dropshipping store well and get good results from it, you should use a tool like Dropship Corporation.
