Pinterest is a great way to get more people to visit your blog, landing pages, or online store without spending a lot of money. It has a huge reach, with more than 300 million monthly active users all over the world.
Before we get to the “Pinterest eCommerce hacks,” let’s look at a few more numbers:
79.5 percent of Pinterest users are women, 70% of users use Pinterest to find accessories, watches, and jewelry, 52% of Pinterest users have spent $500 or more on beauty products in the last six months, and 60% of millennials use Pinterest to find new products (Kleinerperkins, 2018).
Here’s a list of the most popular things on Pinterest:
- Health and Wellness on the Road
- DIY Home Renovation Projects
- Style and Beauty for Women
- Food and beverages
- Motivational Quotes
Also, it’s especially helpful on Pinterest to share educational content. You could add tips and insights to your content to make it more useful and give people new ideas.
Pinterest is also a great place for wedding brands and niche stores to show off what makes them different from other companies and brands.
How to use Pinterest eCommerce hacks and tips to pin well
Set up a business account first.
If you want to use Pinterest for your eCommerce business, you have to set up a business account and agree to Pinterest’s Business Terms of Service.
1: Setting up a business account has these extra benefits:
- It’s no cost!
- You can use your business name instead of your own name on Pinterest, which gives you a more professional look.
- You can show “rich pins” on Pinterest, which lets you show your logo, the title and description of your blog post, and more (discussed further below).
- You can use Pinterest to get the word out about your pins (advertising).
- You can use Pinterest’s analytics to find out how people are using your pins and other content.
- Here is where you can start setting up a business account.
Tip: Let’s say your Pinterest page is called “Joan’s Garden,” and you want to sell gardening supplies and give gardening advice. Be sure to use keywords in your bio name and description that tell people what you do and who you are so that they can tell at a glance who you are.
Example: Joan’s Garden: Garden decor + tips to help beginner gardening enthusiasts.
2: Link to your site and make sure your account is real.
Your website needs to be linked to your business account. When you do this, you can put a link to your website in your bio that people can click on. This builds trust with your followers and gets more people to look at your page.
3: Put up pins often
It is important to know that Pinterest wants you to be consistent. When Pinterest’s algorithm sees that you pin regularly and link to high-quality, original content, it will start to increase your impressions (the total number of times your Pins were shown) so that your content is shown to users more often.
If you’re just starting out, I’d suggest adding at least 3–5 pins each day. This is much more effective than adding a lot of pins one day and none the next. Most Pinterest experts say that once you’re up and running, you should save 10–25 pins per day. However, it’s important to note that Sarah Hoople Shere, Head of Product Marketing at Pinterest, says that your first 5 pins each day will get the most reach.
This can be hard to figure out if you’re just getting started, especially if you don’t have a lot of content to link to. A great tip is to make 3 different Pins for each article, with each one focusing on a different part of the article.
It is also suggested that you rePin (share) the Pins of other people to your boards. As a general rule, gurus say that 20–30% of your Pins should be from other people’s accounts. We’ll talk more about this later in the article. This percentage may be 50% or more when you first start, and it’s a great way to get people to visit your own Pinterest page while you make your own content.
You should also post your Pins at different times. Don’t post them all at once. But if you don’t want to spend all your time at your computer pinning, you should schedule your Pins.
There are a number of ways to schedule your Pins. Here are some of the most popular ones:
There is a free scheduling tool on Pinterest that lets you plan up to 30 pins at once.
Hootsuite also lets you post up to 30 Pins at once for free, but it also lets you schedule posts for more than just Pinterest. So, if you want to schedule posts for Facebook, Twitter, and Instagram, this could be a good option for you. If you need to schedule more than 30 posts at once, Hootsuite also has paid plans.
Tailwind is a very popular tool that many Pinterest experts use to schedule their posts. Tailwind’s free trial lets you schedule up to 100 Pins on Pinterest and 30 posts on Instagram and try out all of Tailwind’s features for free (no time limit for free trial). After your free trial, you can choose from paid plans that start as low as $9.99 per month.
4: Post pins during busy times to get the most attention.
Fannit says that the best times to Pin are between 8 p.m. and 11 p.m. and 2 a.m. and 4 a.m.
Pinterest seems to be most active in the evenings when people have time to sit down and use it, so it’s best to post when people aren’t at work and during those times.
5: The Best Content to Pin
- Monday is for health and fitness
- Tuesday: Technology and gadgets
- Wednesday: Sayings
- Thursday: Clothes and fashion; Friday: Gifts and funny stuff.
- Saturday is travel day.
- Food and crafts on Sunday
Another way to get noticed and get people to follow you is to become known as a source of good, useful information. You can help this happen by sharing both your own Pins and relevant Pins from other people.
When you share other people’s Pins that have useful information that goes with your brand, you can get more people interested in your account and drive traffic to it. This increases the number of times your own Pins are seen.
Many experts will tell you that people who only share their own Pins don’t do as well as those who share Pins from other people. Because of this, it’s best to share relevant content from other people.
Here is how the algorithm for Pinterest works.
The algorithm decides what content to show more of based on how much people interact with it. If a lot of people save and click on the content you share, this is called engagement. This will increase the value of your account, and Pinterest will be more likely to show more of your Pins.
It’s not just about how many followers you have on Pinterest. It’s also about how valuable your account is as a whole. The goal is for Pinterest to see your account as a good place to find original, high-quality content. This is what will get people interested, increase the number of times your website is seen, and bring more people to it.
Hashtags on Pinterest work the same way they do on Instagram, Twitter, etc., in that they make it easier for people to find the content they want.
For instance, if a Pinterest user searched for “rose pruning tips” using the hashtag #rosepruningtips, they would see all the Pins related to “rose pruning tips.”
Let’s say that the name of your gardening website is “Joan’s Garden.” If you use your own branded hashtag, like #joansgarden, along with other relevant and descriptive hashtags in the description of your Pins, a user could find all of your content by clicking on your branded hashtag.
Note: You should add hashtags to the end of the descriptions of your Pins.
8: Sign up for a group board to get more attention
Group boards are a great way to get people to visit your website. One person owns a group board, but they let other Pinterest users add to it as well. You can contact the owner of a group board and ask to join. If they agree, they will send you an invite that lets you add your own Pins to their board.
Putting pins on group boards is a good idea because they already have followers and traffic. So as soon as you add your Pin to that board, anyone who follows that board will see it right away.
So, where do you look for group boards?
Go to PinGroupie and type a keyword into the search bar to find something (ie Gardening). You’ll get a list of available group boards, along with information about each one, like how many people follow it, how many people work on it, and what you need to do to join as a contributor or collaborator.
Make sure your blog posts and pages have the “Pin It” and “Follow” buttons for Pinterest. This lets your readers share your articles with other people by pinning them to their own Pinterest boards. This could cause a huge increase in the number of people coming to your site from other sites.
Go here to learn how to start adding buttons.
10: Make your pins more popular by sharing them.
Business accounts on Pinterest can promote their pins to reach a wider audience. Promoted Pins are just regular Pins that you pay to put where people are most likely to see them. This helps to increase audience engagement, conversions, and traffic.
Click here to learn more about Promoted Pins.
As you can see, Pinterest can be a big job, but it can also be one of the best ways to get more people to know about you. And if you already have a blog, this is a cheap way to get your content and products in front of even more potential customers.
What do you think about and know about Pinterest? Do you use Pinterest to promote the blog and products on your website? What methods have worked for you? Do you know of any other tips and tricks?