Etsy was the best place to sell things online in 2022. Ecommerce Bytes is where I got this information. It was the best place to sell online and the second best place to make money.

Statista says that there will be over 39 million active buyers on Etsy in 2021, and there will be 2.1 million sellers on the site.

Etsy is not like Amazon, where you can sell just about anything. Etsy is a place where you can buy and sell all kinds of vintage and handmade items. So, no, we can’t sell things that are already made or made in large quantities.

Because fashions change, we’ll look at the best things to sell on Etsy in 2023. Whether you are just starting out on this platform or already have an account, take a look at our list and add the items to your store to make a lot of money this coming year.

The Most Popular Things On Etsy In 2023 Sell These Now
The Most Popular Things On Etsy In 2023 Sell These Now

How do we figure out what the best things are to sell?

We used eRank to find the best-selling stores on Etsy since they opened. The screen shot below shows that some sellers have sold more than 800,000 units of their products.

From this list, we found out which books sold the most, and then we moved on. If you look closely, you’ll see that a lot of these people sell tools and supplies for crafts. After all, that’s what Etsy is for. But based on how well crafts and tools sold in 2021, what will sell the most in 2023?

When we looked at the top 50 sellers on Etsy, these were the most popular categories:

  • Crafting Tools
  • Materials
  • Wedding
  • Jewelry
  • Accessories

Now, let’s look at the most popular items you can sell on Etsy in 2023.

Crafting Tools and Materials

Poker Sets

People enjoy playing cards all the time. Poker sets with cards and chips are the most popular items in the Craft Supplies and Tools category, whether they are used for gambling or not.

Adults are your target market here, and these adults like to collect things like this. You have to offer engraving services if you want to sell more products, because people want their names on the case.

Because casino chips contain electronics, it’s unlikely that a casino would buy this from you. For security reasons, these big companies can’t say how they make their chips. This is because there are gamblers out there who could make a lot of the same chips.

This item costs about $47, but it is one of the most popular items on Etsy. You can add to your product line by selling roulette tables, blackjack mats, and other gambling items that people can use at parties.

Cup Turner

Even if you don’t believe it, a cup turner goes like hotcakes on Etsy. At $70, the item is a great buy for people who make cups by hand.

How it works is easy to understand. You put your plastic tumbler in the turner and then turn it on. Once it starts to spin, you use a brush to put on your resin epoxy. Paint can also be used. How you want to design it is totally up to you.

This product is popular because many people want personalized mugs and cups these days. Since people want this, there are a lot of people who are willing to make it by hand and sell it.

To make sure that the paint or epoxy is applied evenly, these sellers need a cup turner. These sellers are who you want to do business with. And you’ll do better if you sell extras like different-sized holders.


Stickers are what people buy the most on Etsy. This seller, who goes by the name PlannerKate1, has been on Etsy for five years and has sold more than 800,000 items.

This seller, on average, makes 420 sales per day. If each order of a sticker costs $5, then PlannerKate1 makes $2,100 per day in gross sales!

But why do people want stickers? Well, teenagers want all kinds of stickers, and there are a lot of them. People put these stickers on their phones, books, notebooks, and lots of other things.

This person sells different kinds of stickers. There are kits, ones that are useful, single orders, stickers for planners that show the months, and stickers for financial notebooks.

Things for a wedding

In this category, ModParty, Marrygrams, and TealsPrairie are the best sellers. These three have sold more than 900,000 wedding items on Etsy between them.

Bridesmaid Gifts

Bridesmaid gifts are one of the most popular items sold on ModParty. As you can see, these aren’t too expensive. They cost between $10 and $24.

This seller has the second most sales in the world and the most sales in the United States.

Some bestselling items are:

  • Soaps Monogram Keychains Bags
  • Mugs with names on them
  • Initials on jute and tote bags
  • Bombs for the bath

ModParty has sold more than $500,000 worth of these kinds of products, and everything in the shop is hand-made, which means it is unique. Customers are so happy with this seller that they have given it more than 68,000 ratings, all of which are five stars.

On average, this seller sells about 236 items per day, which is about the same as gross sales of $2,360 per day.

Your audience here isn’t just brides looking for party favors, but also people who love personalized girl items in general. You can also sell these things to people who just got married.

Personalized Cards

Cards for weddings, parties, and other events are the most popular items on Etsy. The best performance for this product comes from Marrygrams. Even though the name sounds like it’s for couples, that’s not the case.

This seller sells 72 of these cards every day, and each one goes for about $4. This brings in $280 every day.

This person sells cards for kids, parents, and in-laws. The success of this product comes from the fact that each invitation is engraved and made just for the person who will receive it. The fonts and size of the card are up to the customer.

Wedding Gifts Made by Hand

The next thing on the list is gifts that were made by hand. You can give a groom or bride one of these expensive gifts. You can put anything you want in the cases, which are made of leather.

Some examples are:

  • Wallets
  • Utensils for decorating
  • Liquor flask
  • Tie hook hanger

This product is popular because it looks old and the name of the recipient is engraved on the case or box.

TealsPrairie, who is number 49 in the world in terms of sales, has the most items in this category. This seller makes about 70 sales a day, and the prices range from $20 to $99.


In 2023, jewelry will be the next best thing to sell on Etsy. The top three sellers in this category have sold more than a million items.


One specialty seller here is called GLDNxLayeredAndLong, and in the last seven years, they have sold more than 400,000 items. Most of the necklaces are sold for $40 each.

This seller of necklaces makes an average of 167 sales per day and is ranked No. 3 in the world on Etsy. All of the necklaces are made by hand, and the buyer can ask the seller to add a special message.

Necklaces and bracelets

In this category, CaitlynMinimalist is the best-selling book. She has sold more than 400,000 of these in five years, making her the third best seller in the world, tied with the last person we talked about. Even though this seller had 63,000 reviews, Etsy still gave them 5 stars.

On average, 232 rings and earrings sell every day. These are inexpensive pieces of jewelry that sell for between $20 and $30 each. All of these are also made by hand, and the seller will also engrave them for you.

Customers can also choose the material of the finish, which can be gold, rose gold, silver, or something else. There is also a table of fonts, from which customers can choose the font for the engraving.

Unique Jewelry

Unique jewelry will be the third type of jewelry that people will want in 2023. Even though these are also necklaces and bracelets, they are very unique and don’t come in standard sizes or shapes.

MignonandMignon is the best place to buy this. There are bar bracelets, personalized pendants, and jewelry with gem stones for sale in this store.

The seller has sold more than 340,000 of these items in just two years, which shows how popular they are. On average, 424 items are sold every day, and each one costs between $13 and $30.


This is a big market. You can sell hats, bracelets, keychains, and a lot more. We’ll look at the four types of products that are most popular on Etsy and see what the best sellers do.


One would never think that a simple product like this, which has sold over $351,000, can make a lot of money. ThinkPinkBows is the shop on Etsy that sells the most headbands. One seller sells an average of 104 units of this item per day.

Headbands for babies are cute. And since a baby is born every minute, there is definitely a big market. Each of these headbands costs at least $4 and is made of a different material. Some are knitted from 100% cotton, while others have beads on them.


In case you didn’t know, a tutu is a dress. Most of the time, children wear these dresses to special events. A tutu is like a dress for royalty, and most little girls would want to wear one because it makes them feel like ballerinas or princesses.

OnceUponATimeTuTus is the best-selling version of this product, with over 167,000 units sold. This seller sells about 55 of these accessories each month, and each one goes for about $40.

A tutu is made by hand, but you can buy them in large quantities from wholesalers. They go well with ball gowns and can be added to costumes for costume parties.

Pins and Buttons

This seller, Beanforest, sells buttons and sells an average of 34 of them every day. It’s a great thing to give away at company parties, and the customer can make it look however they want.

People often use buttons as tags on their bags, and some people collect these kinds of things. It’s cheap because each one only costs $1.50.

The best-selling one, Beanforest, sells 34 units per day, and more than 130,000 units have been sold. You only need a button maker to make this product, which is a big plus. You can find a lot of designs online, and your customers can even send you their own.

Caps and Cups

This product will never be out of style for long. People like personalized hats and cups, especially if the design is stitched on.

TheTurnipSeed is the most popular brand of this product. Together, these two accessories have sold more than 100,000 units.

The average number of units sold each day is 43, and that’s just for one seller. To do well in this category, you need to show as many designs as you can and let your customers choose their own.

How to Make Money on Etsy

No matter how many sellers there are, you have a chance on Etsy. People who come here are not just looking for anything. They are looking for certain things that were made by hand. The key is to come up with something so unique that no one else has it.

Here are a few tips to help you do well on the online platform:

Join the discussion on the forum

There is a forum on Etsy where you can meet other sellers. You can reach out to people on your own and join groups in your area. Your participation will open doors for you, and you’ll be able to hand out calling cards to let people know what you’re selling.

Online, you can help people who need your knowledge by giving them useful tips. This will help build your credibility. If you’re selling cup turners, give tips to sellers who need help making personalized mugs or cups.

Use photos of good quality

Bad pictures say a lot about how well you do your work. No, you do not have to buy a brand-new, expensive DSLR, especially if you are just starting out. Use good lighting, and LED bulbs should do the trick.

Take pictures of your product from different angles, and don’t forget close-ups. Don’t post blurry photos, and post more than one of each product so that customers can see it from different angles.


Etsy is a big marketplace, and if you don’t use SEO, your product won’t show up in the search results. You don’t have to hire an SEO expert, and you don’t have to be an expert yourself.

Here, the trick is easy. As much as possible, describe your product. Do not just call it necklace. Golden Necklace with Penguin Pendant is a better name for this item.

If you do this, your necklace will show up when people search for “penguin pendant.” Anyone who searches for “golden necklace” will also see your product in the search results.

Write a Blog

Blogs are free. You can set up a blog site with WordPress. Use this to show people how your product is made or to tell them how to buy it.

If you sell jewelry, write blog posts about how to avoid allergic reactions to metals or what birthstones are used for each month. As more people visit your blog, you’ll have a chance to get them to visit your Etsy store.

Give the best customer service that you can.

If a customer asks you a question, make sure you answer it as quickly and thoroughly as possible. Try to think of other questions this customer might have, and then answer those as well.

A customer may want to know, for example, if you ship to the UK. Do not just say “yes” or “no” to this. In your answer, you must include the average cost, how long it takes to process the order, and how long it will take for the shipment to arrive.

If you do this, not only will your customer be happy, but they will also feel cared for, and you will have a better chance of making that sale.



Etsy is the right place to sell something good and unique. Your products won’t get lost like they do on Amazon, and the people who buy them here are art lovers.

On the other hand, Amazon is great if you don’t make your products by hand, especially if you use Amazon’s dropshipping service.

Even though Etsy is the best place to sell things, you can’t just sell anything there. There are only certain kinds of goods that can be sold here. Customers who come here are looking for something specific, which makes it easier to make a sale.