Instagram is still one of the best places for influencers and dropshippers to use social media. Even though it has its own analytics built in, it still makes sense to use apps. You see, social media platforms aren’t made just for business people. They were made for people who want to share their own content.
Instagram Analytics can only be used if you have a business account. You can do this by clicking on the data chart icon in the upper right corner of your Instagram page.
As a business person, you need information to help you decide what to do. If you want to get more out of Instagram in terms of analytics, choose one of the tools we’re going to suggest.
Pixlee
Pixlee is a free app that lets you ask your customers for information. Then, the app will tell your community about it. It also has an anti-spam feature that stops spammers from using your Instagram page to drop their own marketing campaigns.
Pixlee is a tool that shows you how to use content made by other people. You can also get a report that tells you about important metrics.
Here are some examples:
- Conversion
- page loads
- Add to cart
You can keep track of how well your brand is doing by region, category, content, product, and a lot more.
Iconosquare
This app is mostly used for three things. These are analytics, publishing, and keeping an eye on things. For the analytics part, you can see important information like impressions, reach, average reach per post, and average reach rate by post.
Instagram Stories also have their own report. This feature is a graph that tells you when the best time of day is to post your content. It keeps track of how many people are interested in each of your posts, what time it was made, and more.
If you know when people are most interested in your stories, you can post more often at that time and get more out of it than if you posted when no one was looking at them.
Keyhole
You can see how your hashtags are doing with keyhole. You can get real-time analytics from Instagram, so you can see which of your campaigns aren’t working and which ones are.
The main things about it are:
- Tracking hashtags with Instagram analytics
- Historical data
- Social mentions
With Instagram analytics, you can prove whether or not your campaign is giving you a good return on your money. It can even help you compare how well your influencers are doing so you can figure out who is doing the best.
Hootsuite
Hootsuite is a social media app that works on all of the most popular platforms. If you use this on Instagram, you can post and publish directly on Instagram and on other social media channels if you use this app.
With this tool, you can track the hashtags that are used in your industry and get a report on how your posts are doing.
Here are some of the pieces of information you can get:
- Likes
- Followers
- Engagement
The app can also help you find and share content made by other people on your platform. Hootsuite is best for business owners who want to know how popular their posts are.
Sprout Social
Sprout Social is one of the biggest companies in the business of marketing through social media. You can connect the tool to Instagram and then schedule posts, manage comments, look at your page’s analytics, and keep an eye on hashtags.
With this app, you can see how each post on your Instagram page is doing, as well as how your account as a whole is doing.
You can also use the tool to keep an eye on different Instagram profiles and get reports from them. With the report, you can start comparing your own performance to that of other campaigns and then make changes to your own.
Metrics for Union
As the name of the company suggests, this is a tool that lets you see a lot of information about your Instagram page. It is best to use if you want to create a successful social media campaign or strategy.
Here are some examples of the kinds of information you can see:
- Keyword listening
- Reporting on a campaign
- Analysis of the competition
- Research on the public
With this tool, you can quickly adapt to how each social media channel is changing. So, you can easily look at reports that show you how to get the most out of your Instagram posts and campaigns.
Curalate
You can schedule posts and find out more about your followers with Curalate. It has an analytics algorithm that will tell you more about your stories, posts, mentions of you, and the hashtags you are following.
The report will tell you how many impressions you got, how many people on average saw your posts, and how many of your scheduled posts actually went out. You can also gather information about your competitors because it can collect content from other users.
Whatagraph
The focus of this tool is on analytics. It can tell you your return on investment (ROI), the number of unique impressions, which ads are working, and where your traffic is coming from.
Here are some examples of the reports you will see on your dashboard:
- Total number of clicks Price per click
- Impressions
- Rate of click-throughs
You can also link this to your auto-responder tool for email. You can see reports about your CTR and open rate.
Squarelovin
Squarelovin is the last app on our list. It is a tool that can help you get the most out of your Instagram account. With this tool, you can see how your posts are doing, how people are responding to them, and what is causing people to respond.
You can divide your report by month, year, day, or even hour with this tool. It also tells you when the best time of day is to post your content to get the most attention.
Summary
Every business needs data to run well. If you know your engagement rate, you can tell if what you’re doing is working. Your Instagram statistics will help you decide what to do next. With the right tools, you can grow your audience, increase engagement, improve your click-through rate, and even make more sales.
