The key to having any level of success with dropshipping is identifying a lucrative niche. Indeed, specializing is the best way to enter a market and establish a name as the authority in your field.
In addition, if you limit yourself to a specific market, you can gain an advantage over general retailers.
In this article, I’ll share 27 niche suggestions for successful dropshipping businesses.
Home Decor
Decorating with all sorts of trinkets, from animal ornaments to gothic figurines, has become a worldwide craze among shoppers.
By 2027, the home furnishings market is expected to be worth more than $800 billion, edging closer to becoming a trillion-dollar market. As a dropshipper, the vast variety of interesting and unusual products available in the home decor niche is a major draw.
Home decor that stands out from the crowd is entirely possible, whether it’s skull ornaments or fairy figurines.
Ideas for a Specialty Market: Pictures, sculptures, figurines, clocks, lights, string art, photo canvases, and water features
Search Monthly occurrences: between 10,000 and 100,000 (home decor)
Size of the Market: $600 Billion+ (estimated)
Backpacks
Over $17 billion was projected to be spent on backpacks around the world in 2019, indicating a thriving market. Millions of people worldwide, including schoolchildren, commuters, office workers, and athletes, carry around a backpack on a daily basis.
There is less competition and more room to grow into an authority in the backpacking industry if you focus on a niche market, such as laptop backpacks or cooling backpacks.
Specialty Backpacks: Laptop Bags, Cooling Bags, USB Bags, Kids’ Bags, Outdoor Bags, Sports Bags, Animal Bags
Search Month-to-month traffic between 100,000 and 1,000,000 (backpack)
Exponentially Large Market of $17+ Billion (estimated)
Pet Accessories
57% of the world’s population is estimated to have a pet. That’s considerably more than half of all people on the planet. The demand for pet supplies is rising rapidly because people all over the world love their pets.
It’s estimated that between 2018 and 2025, the global pet food market will expand by more than 4% annually, reaching a total value of more than $83 billion. As a result, now is a great time to enter the pet supply market, particularly with respect to the sale of fashionable add-ons and toys.
Ideas for a Niche Market: Pet Supplies (including but not limited to: toys, clothes, grooming supplies, coats, travel accessories, food, bedding, cages, personalized collars, and more)
Search Month-to-month traffic between 100,000 and 1,000,000 (pet supplies)
Size of the Market: $200 Billion+ (estimated)
Smart Gadgets
The market for smart gadgets and accessories is expected to skyrocket in the coming years, thanks to the proliferation of smartphones and the introduction of new, innovative smart home devices like wireless speakers, video doorbells, and IP cameras.
People are always looking to upgrade their technology, whether it’s a smartwatch or a wireless speaker. Therefore, if you’re a techie at heart, dropshipping smart devices could be a great business venture for you.
Wireless speakers, video doorbells, IP cameras, smart plugs, wireless chargers, power banks, earbuds, and projector alarm clocks are all excellent examples of specialized electronic devices.
Search Monthly occurrences: between 10,000 and 100,000 (smart gadgets)
Estimated Market Value: $50 Billion+ (estimated)
Solar Products
The solar energy market is expanding rapidly due to rising pollution levels and favorable government policies. In 2019, the solar panel industry was estimated to be worth more than $100 billion worldwide.
Solar energy is not only better for the environment, but it also offers a more practical means of powering common household items like lights, ornaments, and water features, as well as portable devices like torches, fans, and power banks.
Solar-powered pool lights, solar-powered sprinklers, solar-powered sprinklers, solar-powered sprinklers, solar-powered sprinklers, solar-powered sprinklers, solar-powered sprinklers, solar
Search Monthly occurrences: between 10,000 and 100,000 (solar lights)
The Market is Over $100 Billion (estimated)
Camping Accessories
About four million American households went camping for the first time in 2018. This means that not only is the camping industry booming, but it is also extremely popular.
With 47% of campers expected to spend $50 or more on camping gear in 2014, the industry is also lucrative for camping retailers. The camping industry is vast, with countless sub-markets to explore, including survival gear, outdoor apparel, and portable cookware.
Ideas for a Specialty Market Tents, sleeping bags, portable stoves, portable ovens, outdoor clothing, emergency supplies, space heaters, and wireless devices
Search Monthly occurrences: between 10,000 and 100,000 (camping accessories)
Total Market Value: $5 Billion+ (estimated)
Home Security
The FBI reports that there is a burglary in the United States every 25 seconds. More and more people are purchasing home security products like CCTV cameras and video doorbells as the average loss from a burglary rises above $2500.
While the total home security market is worth over $62 billion, consumer spending on smart home security cameras hit a record $7 billion in 2018.
Ideas for a Specialty Market: High-Tech CCTV Cameras, Video Doorbells, Alarm Systems, Door Locks, Smart Locks, Motion Sensors, Car Alarms, Safes, and Wireless Monitors
Search Monthly occurrences: between 10,000 and 100,000 (security camera)
Value of the Industry: Over $62 Billion (estimated)
Garden Decor
Garden furnishings are another good dropshipping opportunity because most countries experience summer. In 2019, the garden furniture market was estimated to be worth more than $18 billion, making it a sizable and lucrative industry in its own right.
There are thousands of one-of-a-kind outdoor items that are popular with garden lovers around the world. These items range from wall lights and solar ornaments to flower planters and fire pits to clocks and wind chimes.
Ideas for a Specialty Market: Outdoor Sculptures, Solar Powered Ornaments, Wall and Fence Hangings, Fountains, Fake Plants, and Furniture
Search Monthly occurrences: between 10,000 and 100,000 (garden decor)
The Market is Over $100 Billion (estimated)
Sports Accessories
More than 250 million people play football annually, while around 60 million play golf regularly, according to FIFA. The sporting goods industry is massive, currently worth billions of dollars, and expanding rapidly.
There is a seemingly infinite number of niches to explore when it comes to dropshipping sporting goods, from fishing accessories to kayaking gear and hunting supplies. Even if you don’t have a passion for sports, you can still make a lot of money betting on them.
Ideas for specialized markets include fishing gear, bicycle gear, kayak gear, hunting supplies, hiking gear, golf accessories, and boxing tools.
Search Sales: Between ten thousand and one thousand per month (sports equipment)
Estimated Market Value: Over $66.6 Billion (estimated)
Fashion Jewellery
In 2018, the market for fashion jewelry, also known as costume jewelry, was worth over $25 billion. Fashion jewelry, which often looks identical to expensive pieces but is much more affordable, has exploded in popularity over the past few decades.
Fashion jewelry is a perfect niche for dropshipping because of the emergence of new jewelry trends like body jewelry, anklets, and mismatched earrings.
jewelry for women, jewelry for the body, handmade jewelry, jewelry-making kits and supplies, and silver jewelry are all potential markets to explore.
Search Sales: Between ten thousand and one thousand per month (fashion jewellery)
Over $25 billion in sales (estimated)
Car Accessories
There are more than 1.4 billion automobiles in use worldwide, and more than 2 million new automobiles are sold annually in the United Kingdom. This makes the dropshipping of automobile accessories a lucrative business.
There are thousands of one-of-a-kind products within the car accessories industry, making it an ideal niche for dropshippers. These products range from interior accessories like car phone holders and air purifiers to exterior accessories like stickers and dust caps.
Ideas for a Specific Market: Car Electronics, Interior Accessories, Car Maintenance Tools, Car Cleaners, Car Phone Accessories, and Wireless Car Accessories
Search Monthly occurrences: between 10,000 and 100,000 (car accessories)
Size of the Market: $400 Billion+ (estimated)
Kitchen Tools
Houzz found that the typical American spends 2.8 hours a day in the kitchen, or 12% of their waking hours. Roughly 29% of people report cooking at least three times a week, while only about 12% say the same about baking.
There is a global market worth of over $56 billion for kitchen tools and cookware, making them an essential part of modern life. Due to the abundance of specific niches, the business of dropshipping kitchen tools has the potential to be very lucrative.
Keywords: kitchen appliances, kitchen gadgets, kitchen electronics, kitchen utensils, cookware, drinkware, glassware, tableware,
Search Sales: Between ten thousand and one thousand per month (kitchen tools)
Size of the Market: $56+ Billion (estimated)
Gym Accessories
In the last decade, the fitness industry has grown at a rate of about 4% per year. More than 40 million American adults are gym members, while only about 4.5 million Brits work out regularly.
Multi-billion dollar fitness equipment and accessory industry expected to grow rapidly over the next decade; perfect dropshipping niche.
There are countless distinct items available within the fitness industry, from water bottles to weight lifting gloves, protein mixers to ankle straps, fitness trackers to towels.
Marketable Specialties: Athletic Wear, Home Gym Gear, Water Bottles, Resistance Bands, Weight Lifting Accessories, Fitness Trackers, and Gym Bags
Search Monthly occurrences: between 10,000 and 100,000 (gym equipment)
More than $11 billion in sales (estimated)
Beauty Tools
The worldwide cosmetics market was worth more than $500 billion in 2018, and the entire beauty industry is expected to be worth more than $850 billion by 2024.
The average American woman spends more than $300 per month on her appearance, and Avon sells a lipstick every 15 seconds.
Consumers are obsessed with the newest beauty trends and cutting-edge beauty gadgets, from nail dryers to facial toners, massagers, and cleansing brushes.
Skin care tools, makeup tools, electric massagers, hair removal tools, hair care tools, face toning devices, facial cleansers, and so on are all great examples of specialized products.
Search Monthly occurrences: between 10,000 and 100,000 (beauty)
Total Market Value: $500 Billion+ (estimated)
Travel Accessories
Discount airlines and online travel agencies have contributed greatly to the booming tourism industry, which is now worth a staggering $1 trillion. Last year, a record 1.4 billion people took a vacation, as reported by the World Tourism Organization.
That’s roughly 18% of the global population, and they all need to buy things like suitcases, power adapters, travel pillows, eye masks, passport holders, and money belts.
Ideas for a Niche Market: Luggage, Luggage Accessories, Adapters, Backpacks, Airplane Accessories, and Travel Safety Equipment
Search Monthly occurrences: between 10,000 and 100,000 (travel bags)
Sales: $2 trillion and up (estimated)
Personalised Gifts
The market for one-of-a-kind presents, like engraved jewelry, screen-printed t-shirts, and personalized picture frames, is thriving.
Presents are bought all year long, not just around the holidays. Dropshipping customized presents has many benefits, one of which is the wide variety of niche markets in which to compete.
There are countless items that can be customized, from wine bottles to doormats, socks, pillows, and candy.
Ideas for a Specialty Market: Custom Photo Frames, Mugs, Candies, and Favors, Engraved Jewelry, and T-Shirts
Search Month-to-month traffic between 100,000 and 1,000,000 (personalised gifts)
Size of the Market: Over $30 Billion (estimated)
Gaming Accessories
Ideas for a Specialty Market: Custom Photo Frames, Mugs, Candies, and Favors, Engraved Jewelry, and T-Shirts
Search Month-to-month traffic between 100,000 and 1,000,000 (personalised gifts)
Size of the Market: Over $30 Billion (estimated)
Ideas for a Specialty Product: Mobile gaming accessories, gaming lights, console remotes, gaming keyboards and joysticks, games console cases, wireless headsets
Search Monthly occurrences: between 10,000 and 100,000 (xbox headset)
The Market Is Over $3 Billion (estimated)
RC Toys & Drones
There has never been a better time to get into the booming dropshipping industry for remote-controlled toys and drones, with an estimated 274,000 commercial drones sold in 2018 and millions sold in the US alone.
There is a wide variety of vehicles to pick from, from cars and tanks to planes and helicopters, and even camera drones and motion controlled drones. The market for drones aimed at younger children has been growing steadily in recent years as technological advancements have made the devices cheaper and easier to use.
Ideas for a Specialty Market: Remote Controlled Vehicles (RC) of All Kinds (Cars, Boats, Tanks, Helicopters, Planes, and So on), as well as Drones (including those designed specifically for children, as well as
Search Monthly occurrences: between 10,000 and 100,000 (remote control car)
Market Capacity: Over $10 Billion (estimated)
Home Furniture
More than $400 billion was invested in the global home furniture market in 2017, and steady expansion is predicted for the years ahead.
The United States is home to some of the world’s largest furniture manufacturers, while the United Kingdom now boasts over 6,300 of its own.
Dropshipping furniture, especially in a specific sub-niche like children’s or wooden furniture, has the potential to generate a lot of revenue.
Furniture for specific uses such as those listed here: children, wood, kitchen, storage, bathroom, nursery, and shed
Monthly Searches: 1,000,000+ (remote control car)
Size of the Market: $400 Billion+ (estimated)
Nursery Accessories
Since more than 250 babies are born every minute around the world, the market for nursery accessories is a thriving one.
In fact, the baby care industry is worth an estimated $150 billion, and as more young couples have been purchasing homes, there has been a significant increase in spending on nursery accessories.
Parents are constantly on the lookout for essential items for their child’s nursery, such as crib bumpers, changing tables, and baby bedding.
Baby bedding, crib accessories, nursery safety items, nursery storage, night lights, and projector lamps are all great niche ideas.
Search Sales: Between ten thousand and one thousand per month (nursery accessories)
Size of Market: $150 Billion+ (estimated)
Pest Control
Infestations of any kind of pest, such as rodents, spiders, or even bedbugs, can rack up huge bills. Termites in the United States cost the economy $5 billion annually, while rodents waste enough food to feed over 200 million people.
Because of this, the pest control market was worth an all-time high of $18.23 billion last year. Online retailers are seeing a rise in sales of pest control products like ultrasonic pest repellers and innovative rodent traps.
Search for: bird protection, garden pest control, indoor pest control, travel pest control, insect repellents, rodent traps, and pest repellers Sales: Between ten thousand and one thousand per month (pest repeller)
Estimated $18+ Billion Industry Size (estimated)
LED Lights
In recent years, LED lights have taken the world by storm due to their increased brightness, exceptional color range, long life, and low energy output.
The dropshipping opportunity in the LED lighting market is enormous, as its value is projected to hit a record $98 billion by 2023.
LED lights come in a wide variety of forms, including string lights, night lights, motion sensor lights, and garden fence lights, all of which present excellent opportunities for discovering new markets.
Outdoor LED lights, LED security lights, LED motion sensor lights, indoor LED lights, LED night lights, decorative LED lights; these are just a few of the niche ideas for LED lighting.
Search Monthly Volume: 100,000 – 10,000,000 (led light)
Estimated Market Value: $50 Billion+ (estimated)
Fashion Accessories
There was a huge increase in sales of all kinds of fashion accessories in 2019.
According to the Daily Mail, women typically have 14 bags at home and will purchase more than 190 bags over the course of their lifetimes.
The fashion accessories market is ripe for the picking, whether you want to focus on handbags or sell a wider variety of products via dropshipping.
Marketable Specialties: Wallets, purses, sunglasses, watches, scarves, hats, gloves, body jewelry, and handbags
Search Monthly occurrences: between 10,000 and 100,000 (scarves)
Estimated Market Value: $50 Billion+ (estimated)
Custom Clothing
The best way to stand out and establish your own brand is to start dropshipping custom clothing. Print-on-demand clothing can be personalized in a number of ways, including vinyl transfer, screen printing, and embroidered logos.
Custom clothing dropshippers such as Printful and Inkthreadable make it simple for anyone to design their own unique clothing, whether they want to add their company’s logo or a funny quote.
Marketable Specializations: Private-label Garments; Printed Garments; Custom T-Shirts; Clothing with Kids’ Characters; T-Shirts with Quotations; Hoodies with Quotations; Fashion Accessories
Search Monthly occurrences: between 10,000 and 100,000 (custom tshirts)
Size of the Market: $20 Billion+ (estimated)
Home Storage
Bins, baskets, and totes constituted the largest share of the $10 billion+ domestic organization and storage market in the United States in 2019.
There has been a recent uptick in interest in home organization products like vacuum seal bags, slide out shelves, and folding shoe organizers because of their innovative and modern space-saving solutions.
Storage solutions for the bathroom, the kitchen, and the closet; shoe organizers; drawer organizers; vacuum storage bags
Search Monthly occurrences: between 10,000 and 100,000 (drawer organiser)
Size of the Market: Over $30 Billion (estimated)
BBQ Accessories
BBQs, also known as grills or roasts, are common worldwide. In 2019, barbecues sold in the United States were worth over $1 billion.
Even though it’s more of a seasonal market, BBQ accessory dropshipping can be very lucrative during the summer months when many households host backyard barbecues.
Selling complementary garden products like outdoor lighting is an added bonus of focusing on the BBQ sector.
Ideas for a Specialty Product Line: Digital food thermometers, stainless steel grilling tools, grill covers, reusable cooking utensils, and protective utensil sets
Search Monthly occurrences: between 10,000 and 100,000 (bbq cover)
Sales Potential: $5+ Billion
Outdoor Toys
The outdoor toys industry is worth over a billion dollars, proving that kids are still interested in playing outside despite the prevalence of digital media.
Outdoor play equipment, such as trampolines, climbing frames, swing sets, paddling pools, and water fountains, is an excellent dropshipping niche.
In addition, the outdoor toys market is dominated by high-priced items, so the margins on these items are typically much larger.
Ideas for a Specialty Store Include: Climbing Frames, Swing Sets, Trampolines, Paddling Pools, Sporting Goods, Playhouses, Slides, Bounce Houses, Ride-On Toys, and Water Sports
Search Monthly occurrences: between 10,000 and 100,000 (outdoor toys)
Price tag: $2 billion and up (estimated)
Final Word
Finding a lucrative niche is the first step in establishing a successful dropshipping business. When you have a clearly defined target audience, it’s much simpler to enter the market and establish your brand’s reputation.
If you’re in the business of selling pet supplies, one way to set yourself apart from the competition is to specialize in something unique, like personalized dog collars or dog coats.
This guide’s list of potential paths to take should get you started, and maybe even spark some ideas for your own specialization.
