Successful dropshippers understand the importance of building relationships with their customers. As for how to go about doing that, what could be better than using the best search engine in the world?
We’re talking about the big G here, Google.
Dropshipping with Google Shopping Ads is popular these days. It’s not surprising that this form of advertising would gain ground considering the visibility it has now. In light of this, if you want to use Google Shopping Ads to promote your dropshipping business, you need familiarize yourself with how they function.
And that’s why we’re going to show you all you need to know to launch a successful Google Shopping ads campaign and keep it running smoothly.
Okay, let’s jump right in!
Do Google Ads Allow Dropshipping?
We’ll get to Google Ads Shopping in a minute, but first we want to answer the question, “Does Google allow dropshipping?”
For example, “Promoting products that are not supplied” is specifically mentioned as a word that is forbidden by most marketplaces.
Dropshipping is prohibited on Google Ads because it involves selling goods that you do not physically stock.
The fact is, though, that many thriving dropshipping shops continue to “fly under the radar” despite offering first-rate products and support.
Due to this, you can open a shop and make use of Google Shopping Ads even if Google does not officially support dropshipping.
Make an attractive website, maintain a cheerful attitude, seek out high-quality goods, and always meet or beat promised delivery dates.
What Are Google Shopping Ads?
To put it plainly, Google Shopping Ads are the advertisements for goods that appear in the results of a Google search.
The image, price, merchant, and review information, as well as any other relevant product information, are all displayed in the ads themselves.
They allow consumers to learn more about a product quickly and easily, without making a special trip to a store.
What Are the Benefits of Using Google Shopping Ads?
Looking for an explanation for Google Shopping Ads’ apparent popularity? The advantages they provide are, in fact, numerous, and include the following:
Great Return on Investment
One of the best marketing strategies is to use Google Shopping Ads.
Why? That’s because they’re a fantastic way to get your money’s worth (ROI).
Almost twice as many people clicked on Shopping Ads as regular text ads, according to the survey on retail advertising.
It’s not surprising that this form of advertising offers a higher conversion rate due to the greater amount of CTRs.
One key to the success of Google Shopping Ads is that it includes all the details a potential buyer would want.
They’d be led directly to the item with a single click, making it easy for them to buy on the spot.
Reach a Wide Audience
Over 3.5 billion searches are handled daily by Google. Therefore, this massive platform is undeniably the best option to contact your target audience.
However, this isn’t the only factor contributing to Google Shopping Ads’ success.
These advertisements are included not only in search engine results, but also in Google Images, the Google Display Network, and the websites of Google’s partners.
There will now be more chances for you to connect with possible clients thanks to this.
Amazing Product Visibility
Getting in front of people is essential if you want to increase your sales.
Use appealing images to catch their attention, and provide them all the information they need to make informed decisions.
Google does a great job doing this by providing a brief overview of your product.
As a result, more people will be exposed to your goods and potentially get interested in purchasing it.
It does make sense if you put yourself in their position. So, let’s say you’re in the market for a new wristwatch and you decide to do some research on Google.
When you type in a product name and hit enter, a page containing the product’s image, price, and user reviews appears. How likely is it that you won’t at least check it out?
That’s why boosting product awareness with Google Shopping Ads is such a smart move.
Easy to Set Up and Manage
What’s great about Google Shopping Ads is that you don’t have to be particularly tech savvy to make use of it.
In addition, you won’t need to come up with keywords to launch a campaign.
Getting your products in front of customers is as simple as setting up a product feed in the Google Merchant Centre.
The process is simplified even further by the fact that a product feed need not be created manually.
The feed can be automatically generated by a number of programs that get data from your store.
Valuable Performance Tracker
How well a product is doing in the market might help you determine where to focus your marketing efforts.
Thankfully, Shopping Ads streamline this process by giving you in-depth data about your products.
Information such as impressions, clicks, conversion rate, average CPC, and many more are included in the performance analysis.
In addition to that, you can categorize your products by how well they function.
As if that weren’t enough, you can also evaluate how well your advertisements fare in comparison to those of your rivals.
How to Set Up a Google Shopping Ads Campaign?
Campaign creation with Google Shopping Ads is straightforward. However, there are a few details that can throw newcomers to dropshipping for a loop.
Here’s a basic outline on how to get going:
Create and Set Up Google Ads Account
First, use the “Start Now” button to sign up for a Google Ads account.
Shopping Ads Account on Google
The link will take you to a website where you can choose the objectives for your advertising campaign. With that in mind, it’s likely that you want to increase site visits.
The Purpose of Google’s Shopping Ads
After that, you’ll be asked a few additional questions about the ad and your business, such your favorite customer device, the name of your website, and so on.
Assuming you’ve already created an account, you may proceed to choosing the Google Shopping Ads option for your campaign.
The feed of products will be imported from your Google Merchant Center account, which we will discuss in the following section.
Create and Set Up a Google Merchant Account
Click “Get Started” to set up a Google Merchant Center account and then “Smart Shopping Campaigns.”
A Google Merchant Account
When you do so, you’ll be taken to a form where you can fill in your company’s fundamental information. Continue down the page, and you’ll find a Shopify integration option.
Merchandise Market via Google
The option to engage in dropshipping through Shopify can be selected; if not, you can safely disregard it. Then, once you’ve read and accepted the terms of service, click the “Create Account” button at the bottom of the page.
A Terms of Service Agreement for Google’s Merchant Center
Your Google Merchant Center account has been successfully established.
Immediately navigate to the settings page and connect your Merchant Account with your Google Ads account.
Now that we’ve set up our Shopify site, we can start adding products. You may do this automatically by clicking “Continue with Merchant Center,” or you can do it manually as we have.
Accounts for Google Shopping
Your product feed will be generated automatically once you enter the required information into the fields on the form.
Configure your Merchant Account
Your Merchant Account is now ready for customization.
There are several things that need to be done, such as configuring the dashboard report, establishing a shipping and return policy, and establishing sales tax.
Manage your Google Merchant Center settings.
This, though, is the bulk of your work. Set a spending limit for your ad based on your objectives, then kick back and wait for it to pay off.
Tips to Optimize your Google Shopping Ads Dropshipping Campaign
Just because you have a Google Ad Campaign running doesn’t mean you’ll automatically start making money.
You need to optimize the campaign for your specific aims if you want to achieve those aims.
Here’s a quick rundown of the steps involved:
Optimize Product Feeds
Google Shopping Ads will get information about your products from your product feeds and display it on search engine results pages.
Your product feeds should be the top priority.
That’s impossible; how could you accomplish that? So, by just making the data more aesthetically pleasing. Start with the product image to zero in on the most crucial part of your feed.
When a potential consumer sees your ad, the first thing they’ll see is the picture of the goods. It should be of good quality, thus.
The name of the product is the next detail to examine. You should prioritize your product’s primary keywords when creating the title.
The cost will be imposed after that. To avoid giving the impression that your ad is dishonest, you should always make sure that the advertised price accurately reflects that offered in your physical location.
Divide your Campaign Structure
You shouldn’t throw the same amount of money at every product because not all of them will live up to your standards.
That’s why it’s important to segregate and segment your ads by product if you want to set different bids for each.
If you had this information, you could make a more informed decision about which product is likely to sell well and hence warrants a larger investment.
Bid more on items that are in high demand and have a proven track record of strong conversion rates.
Thanks to Google Ads’ flexible structure, you can categorize your products in a number of ways, including by item ID, label, product type, and more.
Find Your Winning Products
As we said, though, not every product will achieve the same level of success.
You should narrow down on the products that are bringing in the most revenue, and then increase your attention on those while making any necessary price modifications.
Try to remember that it takes more than just a high number of views to make a product successful.
A large number of views is meaningless if it isn’t converting into sales.
As a result, you should access the “Shopping” section of your advertisements account’s data in order to see which products are doing well. Then, increase your bids on the products that have the highest conversion rates.
Exclude the Losers
A product in your listings is just dead weight if it isn’t generating any revenue, regardless of how much you might appreciate it.
As we’ve already established, it doesn’t matter how many times your ad is seen if it doesn’t result in any conversions. Of course, if you’re selling expensive items, you can make an exception to this rule and engage in high-ticket dropshipping.
A single sale of a high-priced product can result in substantial revenue, therefore it may be worthwhile to keep it on the market if it is receiving a large volume of exposure.
But if it’s low-priced items that aren’t moving after a long period of time, it’s not worthwhile to keep.
It’s likely that the amount spent on advertisements will exceed any revenue gained from selling these items. For this reason, you might want to think about dropping the underperforming items from your sales.
Use Negative Keywords
Ineffective traffic will do nothing but waste your money and raise your expectations.
That’s why you can find that negative keywords end up becoming your saviors. If you are unfamiliar with the concept, negative keywords are intended to restrict the search terms that potential customers can use to locate your business.
For the sake of argument, let’s say your shop sells gold bracelets, but the customer is searching for gold rings online.
Should they come across your ad for gold bracelets while looking, how likely are them to make a purchase? Even though both items are jewelry, there’s a very small chance that they’ll be interested.
Without conversions, the traffic you’d obtain from this strategy is very much pointless.
The solution is to include a set of “negative keywords” in your ad copy. Customers won’t be exposed to your wares until they specifically seek them out.
Click the “keyword” tab to enter your negative search terms.
Adjust Your Bid
Your bids can be improved in numerous ways. Bid more on areas where your product is more likely to sell well.
Your bids can be predetermined to automatically increase on days when your product sells particularly well. The reports will show you everything you need to know.
For example, if you notice that sales are higher on the weekends, you could adjust your bids so that they are lower during the week and higher on the weekends.
Similarly, you can optimize your bid per device by reducing it for desktop users if you find that most of your conversions are coming from mobile users.
Avoid Major Changes
Keep your ads’ current format if it’s working well. Never assume you know Google’s inner workings.
Even if your advertisement is performing well, there is always the chance that making significant changes will have a negative impact on its success.
Your offer modification is subject to the same rules. Keep your bid change under 20%.
However, since the losing products aren’t generating any revenue, you can safely drop them from your lineup.
How Much Do Google Shopping Ads Cost?
Google Shopping Ads have a daily budget setting that allows you to choose a pricing range from $1 up to $1,000, depending on your marketing needs and objectives.
The more money you’re willing to spend, though, the greater your chances of getting your ad seen.
Don’t waste your budget by boosting your bid too much, either, because more views don’t necessarily mean more conversions.
Research on ad effectiveness, however, reveals that Google Shopping Advertisements have a significantly lower cost per click (0.66) compared to standard search ads (which cost between $1 and $2).
So, Shopping Ads can not only save you a lot of money but also attract a large number of customers to your store.
Do Google Shopping Ads Really Work?
When it comes down to it, the short answer is “yes,” Google Shopping Ads do produce results.
Not only is it simple to implement, but you also receive direct promotion from a system that processes billions of search queries daily.
In addition, there is no need to make up keywords; Google Ads will do it for you based on the information provided by your product feeds.
Even more so, if you tweak your campaign using the advice we’ve given, you should see improved outcomes.
Overall, Google Shopping Ads is a powerful method to boost brand awareness.
Finally, if you can’t decide between Google Ads and Facebook Ads, we’ve addressed that, too.
Closing Remarks
Promoting your dropshipping business with Google Shopping Ads can be a great strategy. It’s simple to implement and control, and it eliminates the need to manually craft keywords.
Making a product feed in your Google Merchant Center account is the only thing you need to do. However, you shouldn’t consider dropshipping through Google Shopping Ads a simple way to make money. You can’t count on getting conversions no matter how high your bids are (unless, of course, you don’t have a strategy).
Maintain a clean and well-stocked store, as you would normally, and focus on finding products of superior quality.
