When you’re purchasing something new from an online store, what factors particularly stand out to you? Some of the most critical factors for me would be the product’s price, the time it takes to deliver, and the opinions of people who have already used the product. After all, a product’s reputation can be made or broken based on the feedback it receives from its current customers.
Positive customer feedback can also work to your advantage. In this section, I will explain how we can use testimonials and other user-generated content to promote your products and win over potential buyers.
What are customer reviews and why should you use them?
In a nutshell, customer testimonials are reviews and stories of experiences with a product from people who have used it. They show that other people like a product or service, which makes it more likely that new people will trust it.
Let’s say that two online stores have been selling the same kinds of things for almost a year. On the first platform, there are a lot of customer stories from people who have bought something and liked it. On the other hand, the second store just lists the product and doesn’t have any reviews. If all the other factors, like price and delivery time, are the same, you might be more likely to buy the product from the first store.
That’s why it’s a good idea to have positive customer testimonials, as they can have a big effect on how your buyers think about your business as a whole and boost its credibility.
How to Get Customer Feedback and Testimonials
Now that you know how important real customer stories are, let’s quickly go over how to get them. Most professionals agree that getting honest feedback from customers quickly is one of the hardest parts of their job. You can get around this (and make the process a lot easier) by trying one of the following ideas.
Fill out a Customer Feedback Form after you’ve bought something.
If you want to hear from your customers right after they make a purchase, you might want to leave a dedicated form. For example, a form like this could be shown after they have bought the order online or after they have received it.
I would suggest not having a long form and only asking the most important questions (no more than 5 or 6). This will make it easy for your customers to fill them out. You can have a comment section that customers can choose to use, or you can just ask them to rate the purchase instead.
Send them an email and ask for their opinion.
This is one of the easiest and most common ways to get testimonials from customers. Let’s say a customer bought something from your online store a few days ago and it was sent to them. Now, all you have to do is send them an email and ask about their reviews for the purchase.
Most online stores, like Amazon and Etsy, have a dynamic email template that lets customers rate the product and even write their reviews in the email body. Once they answer, their comments are posted right on the product page so that other users can see them.
Get feedback from customers on other platforms
Even if a customer doesn’t leave a review directly on your website, they might leave a testimonial somewhere else. For example, I ordered food from a nearby restaurant not too long ago. After that, I wrote a review on their Google Business page instead of their website so that more people could learn about their food and services.
Because of this, Yelp, Google Business, Facebook, and even Twitter have become great places to find customer stories. Make sure you check these social and review sites every now and then and respond to your customers to start a conversation.
Use Apps for Surveys After a Purchase
Lastly, if you have a large business, you can also use third-party apps to collect customer stories. For example, if you are using Shopify or WooCommerce, you can find apps that you can add to your store right away.
You can later set your preferences to automatically send post-purchase surveys to your customers, collect them, and show them on the product page in any way you want.
Use these tips to get the most out of customer testimonials
Great! You should know by now how to ask customers for testimonials and stories about your products or services in a way that doesn’t hurt anyone. Then, you can think about using these tips and tricks to use the testimonials you’ve collected in smart ways to boost your brand’s reputation and sales.
Customers’ opinions are invaluable, so learn how to solicit them effectively.
The timing and method of your customer interactions is the most crucial factor. Before contacting a customer for feedback, you should ideally keep the following in mind.
- Their commitment to your business, as repeat buyers are more likely to praise your services than first-timers.
- Customers who have spent more money on an item are more likely to provide feedback on their purchase overall.
- From their perspective as a whole, they have: If they have contacted you recently with criticism, you should proceed with caution if you intend to ask for a testimonial. You should wait a while or give them time to buy something else first.
- Customers may become irritated if they receive an excessive number of emails or phone calls asking for feedback. Think about leaving a single feedback email, and then dropping a follow-up email if you want to see if they’re interested in leaving a review.
Put up customer reviews.
Testimonials from satisfied clients are a must, but you probably already knew that. New customers are more likely to make a purchase if your product has numerous positive reviews.
That’s why it’s a good idea to add in reviews from existing customers on the product page. You can either make a separate review page, or you can just include the most compelling reviews on the existing product page.
Use them in your websites and case studies.
Don’t limit yourself to just including testimonials on product pages; there are many other options. If you are writing a white paper or a case study about your service or product, for instance, including some glowing customer reviews would be a great way to bolster your credibility.
Adding testimonials and reviews from satisfied customers is another option to publicise online. If you take a look around our website, you’ll notice that we prominently feature countless glowing testimonials from our satisfied clientele.
Make a Special Section for Testimonials from Your Clients
Finally, you can create specific pages on your website or blog to showcase in-depth customer stories. You can also read various types of customer testimonials to get a feel for how they should be written.
It’s also a good idea to include some customer testimonials on your website. If a visitor is interested in learning more about your customer’s experience, they need only click on the button. This way, you can get to know your customers on a deeper level and help them better understand your products.
Dropship Corporation Is a Game-Changer for Your Drop-Shipping Business.
There’s no doubt that customers will only post positive reviews for the services and goods they truly enjoyed using. Therefore, Dropship Corporation should be consulted if one lacks the knowledge necessary to select appropriate products for a dropshipping business.
AliExpress’s official dropshipping platform boasts one of the industry’s largest collections of reliable vendors across many product types.
- Dropship Corporation showcases a massive selection of goods from thousands of retailers all over the world.
- Moreover, it has a special function called Supplier finder, which allows you to select the highest rated and most profitable supplier in any market.
- You can save time by taking advantage of its automated features like synchronising tracking numbers and order updates.
- Additionally, Dropship Corporation offers a plethora of other functionalities, such as variant mapping, stock management, product bundling, bulk purchases, and many others.
- Dropship Corporation has AliExpress’s support and is compatible with e-commerce platforms like Shopify, WooCommerce, and Wix.
As a Closing Remarks
After reading this post, you should be able to use testimonials from satisfied customers effectively. You can see that I’ve included a tonne of advice to help online store owners gather and present customer testimonials in the most practical way possible.
There are some excellent examples of customer testimonials that you can study as well. A tool like Dropship Corporation is a great option if you want to increase your dropshipping store’s potential and centralise its management.
