Generally, we express gratitude to the giver when they bestow a precious gift upon us. A good cashier or store owner always expresses gratitude for the customer’s purchase. We have invested in them not only monetarily but also with our time and confidence.

Shopify Thank You Page Optimization Tips for Effective and Attractive Design
Shopify Thank You Page Optimization Tips for Effective and Attractive Design

Customers still want to feel like they’re dealing with a real person during every purchase they make, and eCommerce keeps that promise. Having a fantastic Shopify thank you page can make or break a customer’s experience and the likelihood that they will return to your store.

What Is a Thank You Page on Shopify?

Shopify’s “thank you” page is where you go after you’ve done everything you need to do on the store. As usual, the page gives you a short message thanking you for doing what it says the owner appreciates. This is what any customer would expect.

The most common type of thank you page on Shopify is a transactional thank you page, which thanks a customer for making a purchase.

On the other hand, more and more online marketers are choosing thank you pages that thank users for becoming leads, such as by signing up for email newsletters, downloading e-books, or signing up for a free trial.

Why You Should Make Your Shopify Thank You Page Better

There are several reasons why you should optimise your Shopify thank you page. Here are just a few.

shopify thank you page optimization
shopify thank you page optimization

Getting new customers costs money.

When more and more online stores open every day, it’s hard to reach the people you want to sell to. You’re not just competing for the spotlight when you try to offer the best discount; you’re also competing for the limelight. At the end of the day, you spend money on ads to promote your brand, then on getting customers, etc.

Customers who buy more often tend to buy more expensive items.

The customer who just bought something from your store showed that they believe in your brand and the products you sell. These customers are more likely to look at other deals, sales, and products in your store than to buy something new. It only takes a reminder at the right time to get them to do it. Besides, what else? Your average order size also goes up!

Repeat sales bring in more money.

With a well-done Shopify thank you page, you can sell more to a customer who has already bought from you. This way, you will also spend less money to get new customers. Repeat sales cost less than trying to make a new sale, so your store will make more money.

Parts of a Shopify thank-you page that are essential

It seems like something that builds customer loyalty so well must be pretty hard to make. That is not true. If you know what to put on a Shopify thank you page, it can be easy to make one.

Here are some of the most important Shopify thank-you page features to help you decide which ones will work for your store:

Make a Personalized Message

You can add a personal touch to your thank-you page design to make it feel a little more like you. When you put a customer’s name in a thank-you note, you show that you appreciate them and that they are important to you.

If you want to impress your customer even more, put their shipping address on the thank you page. Indirectly, it lets the customer know that their purchase went well and adds a personal touch. When making a thank you page for something other than a purchase, like signing up for a newsletter, you can be creative and add another personal touch.

Give them a reason to come back.

You can’t just count on people coming back because your name is good. In addition to the quality of your products, you should give them a concrete, financial reason to come back to your store in the future.

You can do this in two ways that work well:

  • A discount, like 20 or 30 percent off your next purchase.
  • Through a loyalty programme, customers who buy from the store often can earn points that they can later use to get rewards.
  • There are already a lot of great articles about how discounts and loyalty programmes work, so we won’t go into too much detail here. Basically, all you need to know is that a good Shopify thank you page will use both of these to encourage both immediate and long-term repeat purchases.

Make the connection stronger

On the thank you page, you can add icons for your social media accounts. Then, your customers can get in touch with you through whichever social media site they prefer.

Social media is one of the best ways to keep your clients interested in your brand. But it might be hard to convince them to follow you on social media. You can also try to get your current customers to follow you if you want them to switch.

Incentives for Referrals

Customers may need an extra push to tell their friends and family about your brand. There are other things you can do if your “share to social” buttons don’t work. Referral programmes give money to your best promoters, who are your customers, so they will tell other people about your business.

Your Shopify thank you page is a great place to show new customers how to take part in a referral programme by showing them how it works. Using this psychological high to their advantage, customers are pushed to look for the highest referral tier as soon as they buy a product.

Share a Link to a Survey

Another thing can be done with a brand-new customer. Your customers can give you feedback on the process they just went through by filling out a survey on your Shopify thank you page.

The future of your store depends on how the surveys turn out. You need to find out from the people who buy your products what works and what doesn’t work.

Details on Tracking

We’re all used to putting our trust in strangers when we shop online. Customers who shop online worry that once they’ve bought something, they won’t be able to track it and will have to put their faith in people to make sure they get their purchase.

In today’s world, it makes sense that this kind of natural trust in people is rare. So, tracking information can help you build trust with your customers and build long-term relationships with them.

Get more information

You can ask for more information from your buyers when you thank them for buying from your eCommerce platform. You might want to know, for example, when they were born. With this simple information, you can then send them an email on their birthday with a discount or a great deal. By doing this, you can get your current customers interested again and get them to buy from you again.

Trust Badges

Putting trust in the sport of repeat purchases on a podium, draping medals around its neck, and dousing it with Gatorade is a natural way to show appreciation.

In this kind of silly comparison, trust badges are the medals. They are pictures that show important promises about the product your customer just bought, like free shipping, money-back guarantees, and endorsements from third parties.

Most of the time, trust badges show up on product pages and checkout pages to get people to buy. Still, it is a good idea to put them on a Shopify thank you page after the conversion is done. It makes people believe in your company for a long time.

Simple Ways to Make Your Shopify Work Better Page, thank you

Big online stores like Amazon and eBay customise their thank-you pages, so why wouldn’t you?

Here are the best ways to make your Shopify thank you page work better and make more money from each sale.

Include Survey Questions

Using qualitative survey questions is a great way to improve your business, website, and marketing. Adding a survey to the customer journey can also slow down or stop the conversion process.

You can add your survey to this page that says “Thank you.” When a customer opens an account, why did he choose to invest in your store, etc.?, you can just ask that person why they made that choice.

Share more on social media

Now that you have customers who have bought things from your store, you should use them to spread the word about your store if they seem more loyal to your brand and liked the experience.

You can get more people to share your site on social media by asking people to tell their friends and followers about it. This will spread the word about your brand for free.

Put a video on your site for customers to watch.

A customer only wants to see information about their order on the “thank you” page. Add a video that talks directly to them to make it stand out.

You can use a video to tell your audience about new products, subscription plans, shipping processes, or sales that are coming up.

Use a pop-up to tell people about a limited-time offer

The shopper has just finished making the purchase. This customer will leave as soon as they look at the details of their order. Instead of just letting them leave, why not use the fact that they want to leave to promote something that will keep them on the site for a few more minutes?

Use a popup to get the customer’s attention and offer a discount that is only good for a limited time. Your customers will buy more before they leave if they feel like time is running out and they don’t want to miss out on a great deal.

Use social media to get more referrals.

Brands make more money from people who follow them on social media. When your brand keeps showing up in your customers’ social feeds, you’re building a relationship with them in a roundabout way.

contact with social media
contact with social media

Many brands ask for a follow after a sale, but why wait? On your order confirmation page, you should ask your customers to follow you on social media so they stay interested in your brand.

Customers want to show off what they just bought, so if it’s easy for them to do so, they’re more likely to buy from you again.

Sell more of your products.

Most of the time, Shopify’s thank you pages are boring. There is just a bill and an order from a customer. You’ll also send the customer the same information by email and text message. Shouldn’t you put more information on the page where you pay?

This customer’s tastes and how much money they have to spend are already known. Use this info to sell more products from other lines.

Use social media to keep in touch with people

Social media is the best way to get people interested in your brand and keep them interested. But getting these customers to follow you online can be hard. If you try to get a customer to follow you, they are more likely to buy from you.

You can ask customers to follow you on Facebook or Instagram on the Shopify “thank you” page. You can also give them incentives to talk about your brand or their purchase.

Learn more about your clients

The things they looked at and bought have already been kept track of. Try to get more information from them before they leave that is hard to record.

Based on that information, you can set up automated marketing campaigns to get shoppers interested again and get them to buy. One example is giving them a discount on their birthday!

Lessen Buyer’s Regret

Have you ever felt bad about something you bought or even wished you hadn’t? Then you know what it’s like to be sorry you bought something. Eight out of ten people say that they often have buyer’s remorse.

Buyer’s remorse is when we don’t realise it, but we regret spending too much money or wish we’d bought something else instead. The good news is that a thank you page can do a lot to make these awkward feelings easier to deal with.

This can be done in two ways:

Don’t just say “thank you”—remind customers why they just made the right choice and why your product is great.
Customer testimonials can help you feel better about your products if you have any doubts about them.

Sending Emails After a Purchase

When customers see “Thank you for your purchase,” they often close their browser tab. Also, most people don’t read more than about 20% of the pages they see. It’s a good idea to send them an email after they buy something to get them to check back in.

A post-purchase email is sent after all of the items in an order have been paid for and shipped. You can put anything you want in your post-purchase emails, such as coupons, sharing buttons, surveys, resources, and so on. In turn, this gives your customers another chance to interact more with your brand.


Getting the most out of Shopify Thank you pages are a great way to get people who have already bought from you and trust you to buy from you again. Personalization is important, but don’t go too far. Please remember that your thank you page must, above all else, be clear about your customer’s payment status, the details of their order, and the status of their shipment.

The last thing you want to do is bombard your new customer with too many upsells and requests to get involved. It’s important to find a balance between trying to get more conversions and making sure the customer experience doesn’t suffer.

When you do more than just ask on your thank you page, customers will be more likely to come back again and again.