There has been a lot of development in holiday marketing over the past few years, despite the fact that it is based on a tried-and-true model. For instance, thanks to the development of digital marketing, it is now simpler than ever to get in touch with a larger audience and generate more leads during holiday seasons.
So, I’ve put together this comprehensive guide to holiday marketing with some useful suggestions you should use to boost sales this season.
Essentials for Successful Holiday Advertising
As a general rule, holiday marketing entails ramping up promotional efforts across all channels in the run-up to the holidays. These days, online channels are prioritised when advertising a seasonal sale or new product release. Holiday-themed marketing campaigns are planned to maximise exposure for a product or service as well as sales.
Did you know that Cyber Monday alone accounted for over $10.8 billion in sales in 2020? This is just one illustration of how massive holiday shopping has become, and you shouldn’t pass up the opportunity to get in on the action.
A Step-by-Step Guide to Holiday Marketing
Whether you’re in the business of selling electronics or clothing, you can benefit from developing a holiday-specific marketing plan for your online store. Follow these 5 guidelines below to achieve your goal:
- Have a big picture plan
First, you need to make a general plan for your marketing campaign before you start. Most experts say that you should make a plan about a month or two before the event. You need to think about everything ahead of time, from the major marketing platforms you want to cover to how you will carry out the plan.
- Pay attention to how you market.
Now, you need to figure out which platforms you want to use to promote the holiday marketing strategy and focus on those. For example, you might want to promote email marketing or a few Instagram posts. This would mostly depend on the kind of brand you have and where your target audience spends the most time online.
- Get user information
This is one of the most important steps that many marketers miss. Before you start your campaign, you should do some research to look at data and trends about your users. Before you start the campaign, you should have all the important information so that you can make decisions based on facts.
- Roll Out!
Lastly, your holiday marketing campaign should start at least two weeks before the big day. So, you’d have enough time to get ready for the holiday sales and make people excited about what’s coming up.
- Keep in touch
The most important thing is to think about posting more than usual on your social channels during the holidays. You can also hold giveaways, contests, and other events that will get people more interested in your marketing content and get them to share it. You can even drop one or two more posts after the holidays to finish the campaign and give it one last push.
7 Clever Ways to Use Holiday Marketing to Your Advantage
Follow these smart tips and tricks if you want your holiday marketing strategy to work well this year.
Tip No. 1: Try to include emotional elements in your marketing campaign.
You may already know how emotional shoppers can get around the holidays. So, if you want to make people aware of your brand during the holidays, try to come up with content that makes people feel something.
You don’t have to scream about how great your brand is. Instead, you can focus on how the holiday makes people feel.
Tip 2: Base your marketing campaign on the spirit of the festival
From Christmas to Halloween, Thanksgiving to New Year’s Eve, there are many holidays and special events that you could use to run your marketing campaign. Try not to come up with a campaign that you can run any time of the year.
Instead, you should make sure you have graphics, copy, discount codes, and other content that is specific to the upcoming holiday.
Tip 3: Carefully choose the marketing medium you’ll use.
You may already know that there are a lot of social and digital marketing channels out there, like Instagram, Twitter, Facebook, Reddit, and many more. If you want to learn more about your audience, you should go to the insights or analytics page of the social media platform.
This way, you can find out what they like to buy and easily choose a preferred medium where your customers are already present.
For example, if you sell jewellery or makeup online, it would be better to put up ads on Instagram. If you sell books online, you could also think about running ads on Reddit or Goodreads instead.
Tip 4: Tie your work to a good cause
Even though shopping is an important part of the holidays, people also like to help others during this time. So, you can also think about combining these two things to make an impression during the holidays.
You can do more than just run limited-time sales and offers. You can also support a cause. You can let your customers know ahead of time that a portion of their purchase will go to the chosen cause. So, your customers can feel good about their holiday shopping, and you can help people at the same time.
Tip 5: Make alerts and offers that are unique to you.
If you want your holiday marketing plans to work quickly, you should focus on running ads or promotions that are specific to your business. One of the best ways to do this is to send easy-to-customize email or SMS alerts.
With a personalised email, you can not only send your customers specific holiday greetings, but you can also let them know about special deals that are just for them. This would make your audience feel like they are important, and it can also improve the overall return on investment (ROI) of your campaign.
Tip 6: Don’t Overdo it!
Most importantly, don’t make the rookie mistake of posting a lot during the holidays. As was already said, your holiday marketing plan should start weeks in advance and be spread out evenly.
Even though it’s fine to post more on certain days, you shouldn’t send too much of the same content to your audience. Also, try to come up with a plan for different kinds of content so that you can post about your products, ongoing deals, giveaways, and other things without repeating yourself.
Tip 7: Make a yearly schedule in advance.
Many marketers think that holiday sales and discounts are only for a few days. We know that Black Friday and Christmas are the busiest times for holiday shopping, but you shouldn’t ignore other important dates either.
You should do some research to come up with an annual holiday marketing plan that includes Father’s Day, Mother’s Day, Valentine’s Day, Eid, Diwali, and other important events that happen throughout the year.
Find the perfect holiday items for your dropshipping store, Dropship Corporation
Not only do you need a good holiday marketing campaign, but you also need to sell the right things. So, if you have a dropshipping store, all you have to do is ask for help from Dropship Corporation. It is the official dropshipping tool from AliExpress. It has millions of products from all kinds of categories all in one place.
On Dropship Corporation, you can find one of the largest selections of goods from thousands of sellers. On Dropship Corporation, you can buy a lot of the same thing at once, which can save you a lot of time.
You can turn on mark-up rules if you want your prices to be set automatically based on a dynamic range. Dropship Corporation also had special features like automatic updates on the status of orders and the ability to share tracking numbers.
There are also
Aside from that, Dropship Corporation has a lot of features to help you run your dropshipping store smoothly, such as bundle products, variant mapping, stock management, product division, and so much more.
As you can see, holidays can be a great time to advertise your products or store on a variety of marketing channels.
If you want to make the most of people’s desire to shop during the holidays, make sure you run tempting ads and hold all kinds of events on social media. Aside from that, you can also use the tips above to improve the results of your holiday marketing.
Also, if you want to have some of the best products this season in your store, you can get help from Dropship Corporation and take care of all of your dropshipping needs in one place.