One thing that will never go out of style is toys. There will always be a child who needs one, and there will always be parents who want to make their child happy.

Because of this, you might as well take advantage of this niche because there is always a demand for it, even when it’s not the Christmas season.

But around Christmas and other holidays, you can expect a huge number of requests, so be ready.

But which toys do you want to sell?

Here, we’ll look at the toys that will be the most popular to sell in 2023. But before you do that, you should think about the following things:

  • Trends: Every year, there will always be a movie that everyone loves. You won’t make a lot of money selling Disney’s Cars toys right now because no one wants them. Same thing with Pinnochio, unless there is a new movie about him.
  • Materials Used: Don’t sell toys made of fragile materials like glass or cheap plastic. These toys could get broken in the mail, which would make neither the parents nor the child who got it happy.
  • Appeal: Even if the toys are for kids, the adults are the ones who will buy them. This means you should think about how much the toy costs and what it’s worth. Is it good for you? Is it fun? Remember that the parents, not the child, will make the choice.

Here are the best toys that you can sell in your online store to make money.

How To Make Money Selling Toys Online In 2023
How To Make Money Selling Toys Online In 2023

Rocking Horses

This is a favorite among parents. Parents will want to put their baby on a rocking horse as soon as the baby can walk. There are so many different ways to do this that you can choose to sell a horse, a giraffe, or other animals.

Rocking horses that are made of wood or pure rubber are the best. These things won’t break while being shipped. It would be great if you could sell the ones with fur along with their harness, bridle, and saddle.

Those with nice designs will be a good addition to the house, and parents won’t think twice about spending money on a rocking horse that will make their child’s room look nice.

Play-Doh and Similar Toys

Children love to squash things, but they can get sick if they play with clay and dirt. The best thing a parent can do is buy a toy that lets the child do this without putting the child at risk of getting sick.

Play-Doh is a brand name for a type of clay that is safe for kids to use. But you can sell other brands that are out there.

Children love this toy because it lets them shape things with their own hands, which they find fun. They can also build with molds.

Parents love this because they know their child is learning how to build and that some parts of his or her intelligence and imagination are getting better.


There are many kinds of puzzles. The type of puzzle a parent needs to buy depends on how old the child is. It’s important to include the recommended age of the child who will play the puzzle in the product description.

You can buy the following kinds of puzzles:

  • Jigsaw puzzles are made up of small pieces of pictures. To make the photo, they must be put in the right order. They can be made of cardboard, wood, plastic, or rubber.
  • Wood blocks are different shapes and sizes of blocks made of wood. The child’s job is to drop these blocks into a container, but each block will only fit in certain holes that match its shape. There are also plastic versions of this item.
  • Paper puzzles are things like mazes and crosswords made out of paper. Some are like “join the dots.” Children who can already talk and read will enjoy these games and puzzles. Parents like these puzzles because they make their kids think and figure out how to solve them.

Controlled cars and trucks

Depending on how old the child is, a remote-controlled car can be a lot of fun. Kids like it because they can take charge of it. It won’t be fun for toddlers, and some of them might even get scared.

But these toys are great for older kids. Drones and helicopters can even be flown by people who are at least eight years old.

When you sell these kinds of toys, you should also think about selling the parts. Kids can break some parts of flying RC cars if they don’t know how to land them or if they like to smash them into concrete walls.

Also, it’s important to let the parents know that these remote-controlled cars have small parts that could choke a child.

You can sell a lot of different kinds of this toy. Some examples are:

  • Cars Helicopters
  • Drones
  • Simple planes
  • cars with lights that aren’t like others
  • RC cars with springs that flip or somersault

Pools and blow-up toys

Kids love to go swimming. And their parents are just as happy as they are. But you can’t sell this product in the winter.

If you add this product to your list, don’t sell it until the end of winter. Also, you should sell a lot of different kinds of these toys.

You should think about selling inflatable pools of different sizes because the backyards of different homes can only hold so much. Add some inflatable balls and ones that kids can ride on in deep pools.

It would be great if you could add freebies like a manual pump or an adhesive strip that can be used to cover small holes.

Whenever you sell an inflatable pool, you should always include the size. Don’t try to make it seem bigger than it is, because that’s not good marketing.

Many online sellers of pools use Photoshop to add a child swimming in the product pool. They make the children smaller so the pools look bigger, so that the picture shows a family of five fitting inside the pool with a lot of room for more people to join in.

When we got the pool, it was so small that it couldn’t even fit one teen. When customers have bad experiences like this, you should expect them to send the product back to you because of poor marketing. If this keeps going on, you will lose money.

Drums and other instruments of music

Children enjoy music a lot. Something about musical toys gets their attention, and these toys are great for helping them learn how to play music.

You can sell toys that play a whole song just by pressing a button, or you can sell toys where kids have to make the music themselves.

How you choose musical toys will depend on who you want to buy them for. Babies would love musical boxes that play music while some lights dance, but kids older than four would be more interested in guitars and drum sets.

Pads for learning

Not all tablets are learning pads. They are toys that already know what to do. LeapFrog is one company that does this. It’s a well-known brand of toys that sells learning pads.

A child needs to press a button on a learning pad for it to respond. If he taps on the letter A, the pad’s computer will say the letter A, tell him how to say it, and maybe even give him an example of a word that starts with that letter.

Children love learning pads because they teach them things. They don’t work like tablets, which can be hard for kids to pay attention to because they can switch from one app to another.

Indoor Slides

These are fun and good for your health. With slides inside, kids will have to move and run. There are many different kinds of indoor slides you can sell. They come in different sizes, with different accessories, and made of different materials.

If you sell inflatable slides, make sure you sell ones that are of good quality and don’t get holes easily. Kids will walk on it and jump on it, and it will get a lot of rough treatment.

A customer has a bad time on an indoor inflatable slide that pops easily. If you can keep this from being sold, you should. Pay special attention to those made of wood or strong plastic.

You can add to your collection and sell the ones that can be set up outside as well. You can sell many different kinds of these outdoor slides, like ones that come with a small house or mini-swing sets.

Pretend Sets

A play set is something that lets a child act like an adult. A kitchen set is a great example. Kids always want to do what their parents are doing, like cooking. There are different kinds of pretend sets, and you need to tell the parents what’s in them.

Examples are:

  • Doctor told
  • Fireman set
  • Carpenter set
  • Kitchen set

It would be great if you could post a picture of the whole set. You should also take photos of the small parts that are a lot bigger.

Games Besides Board Games

Board games are fun, and they are a great way for parents and kids to get along better. Even though Monopoly is the most popular game in the world, there are a lot of other board games you can sell.

Along with board games, there are other games that are like board games in that they need more than one person to play.

Uno and Jenga are two games that show this.

The best thing about board games is that they teach kids how to play by the rules and wait their turn. If they lose, they also learn how to accept defeat and figure out how to win the next time.

How to Sell Toys Online and Get More Customers

Now that you know what toys sell, you need to learn how to market them correctly.

Here are some things you can do to sell more:

Use Colorful Images

Use a lot of images, and make sure they are all bright. Don’t use blurry or small pictures because they make it hard for people to see how beautiful the toy is.

Also, get a close-up of the small parts of the toy. If it’s a car, show the port for the battery and the bottom. Take pictures of the toys from all sides. If you are selling a kitchen set, take a picture that shows all the parts.

Write a detailed description of the product.

This is one of the things that the buyer will think about when making a decision. Everything a parent needs to know about the product should be in the description.

Make sure that the following questions are answered in your product description:

  • How old does the toy fit?
  • What parts come with it?
  • What kinds of things are used?
  • Is it safe to use?
  • Are there any small parts that could cause a child to choke?
  • Do batteries come with it?
  • Does it come with a guarantee?

Design Your Website for Kids

A toy store needs to be full of life. When you look at the biggest toy brands, like Toy Kingdom, Toys R Us, Hasbro, and Mattel, you’ll see that they use a lot of bright colors.

For your online store, you should do the same. Putting up a website that is all black makes no sense. Use colors that kids like, like pink, light blue, yellow, bright red, and so on.

Sell on Different Kinds of Toys

Don’t only think about one type of toy. As a toy store, you should sell things for people of all ages and for all kinds of events. You might also want to sell toys for both boys and girls, but this is up to you.

In general, you can put toys into different groups, such as remote controls, dolls, musical instruments, musical baby boxes, pool and beach toys, and so on.



It’s easy to open a toy store, and people will always want to buy toys. Find the ones here, and you’ll have a market for sure.

Also, don’t forget to use the tips to boost the number of sales you make. Make sure that you always have a sale so that parents can get a lot for their money.

Also, you will sell more if you make your whole business more appealing to parents. Parents care about their children, which means you should treat their needs as if they were your own.

Show that you care, and if the toy they want to buy isn’t right for their child’s age, suggest something better.

You should now understand how to sell toys online!