In this age of online business, digital marketing is the key to success for any business. When it comes to digital marketing, many people use browser ads, and after Google, Bing is a good browser to put ads in. But working on Google and Bing is different in some ways, so you need to know how to get the most out of your time and money.
How much money should you put into Bing Ads?
One of the hardest things people want to know about digital marketing is how to set a budget. It’s because you never know exactly how much you’ll need. So, the key is to aim for the sweet spot. Even more complicated is the fact that there are many different prices and budgets. You only have to pay for Bing Ads when someone clicks on one of your ads.
Now, if your CPC rate is $0.10 per ad and you get 10 clicks on your ad every day, your daily budget for that ad should be $10. Now, the best way to decide how much to spend on your ads is to make decisions based on data and insights. You can look at the number of impressions and clicks on the ads.
You will then know how many people see your ads and what percentage of those people click on them. So, it will be much easier to decide how much you want to spend on your Bing ads.
How to get the most out of your Bing Ads
Don’t forget that spending money on Bing ads is not enough on its own. To get the most out of your Bing Ads, you need to do more than that. So, here are the best tips to help you get the most out of your Bing Ads money.
How to get more people to click on your Bing ads
Click-through rate tells you how often people click on your ads. So, you should work on making it bigger because it will bring more people into the sales funnel. Using specific words like “you” in ads is one of the best ways to talk directly to customers. Also, make the details in the content clearer to make things work better.
You can use a keyword planner to find out which keywords are the best for your niche. So, your ads will work much better if you organize your content around these highly related keywords. Help yourself out a lot by writing this effective ad content with all the details while keeping it short and to the point.
Change where your Bing ads appear on web pages
When someone types something into a web browser search bar, they usually look at the first 5–8 results and open one of them. Fewer people scroll down, and even fewer go to the next page. So, for most potential customers to see your ad, it needs to be in the top 8 search results.
Writing your ad content well here is very important because it will make your ad more relevant, which will help you move up in the rankings. Next, you need to look at the landing page and its content with different tools. You’ll have a better chance of moving up if you make up the points you’re missing. Lastly, when you use keyword bids, work on bid adjustments.
Plan ahead for your Bing ads’ budgets.
You need to make a plan for your budget. Make sure that the CPC you choose is within your expected range and that you get the right conversion rate for the ROI you expect. The number of clicks on your ads will have a direct effect on your return on investment, so you should try to raise the CPC while you work on the budget. Here are some things you could do:
- Keep the cost per click and ad position in balance by looking at the data and making changes to your bids.
- You have to use targeting correctly, especially when it comes to location targeting. It helps you cut down on waste because the only people who buy from you are those who click on your ads.
- Instead of only bidding on a few types of matches, bid on all of them. This may help lower costs and increase conversions.
Tracking conversions is a way to increase the number of sales.
Your conversion tracking rates are directly linked to how well your campaign does. If your conversion rate is less than 3%, it means that your return on investment (ROI) is lower than you planned. So, use the conversion tracking feature to make your website’s landing page work better. It needs to look good, have useful information, be easy to use, and, most importantly, load quickly.
ROI will always go up if the landing page keeps the visitor on your site and makes it easy for them to move around it.
Use the feature for responsive search ads.
Responsive search ads are one of the best ways to get more out of your Bing ads and get a better ROI. It shows the ads that match your customers’ search terms. These are also responsive, which gives customers a better experience. You can use 15 headlines and 4 descriptions to make the ads more relevant to the customers.
With your responsive search ads, you can keep track of how well all of your ads and campaigns are doing. This will help you figure out which ones are the best and which ones are just wasting your money. So, spending money on ones that work well will help you reach more potential customers.
Fix any major problems on your account to get better results.
You can make your Bing ads work better by fixing any major problems with your account. You can make your account healthier by doing the following:
- Fixing the ad groups that don’t have ads
- Put your Bing ads in ad groups and get them running.
- Add keywords to ad groups that don’t have any and make them work.
With these things, you can easily fix most of the most important problems with your account, which will improve its health and performance and help you get the most out of Bing Ads.
In the end
Some of the best places to run your digital marketing campaign are Google, Microsoft, and Facebook. But working on each of them is a unique experience. To use Bing ads, you need to set a budget to make sure you get enough reach. Also, use the tips given above to get the most out of your Bing Ads results and help your business grow.