Dropshipping is a great way to enter into the world of eCommerce. 

It is a low investment and low risk business model, which is also the reason it has captured the attention of the masses worldwide. 

But if you wish to grow and outlive your competition, then sooner or later you need to think about scaling up into a brand through private labeling. 

The recent success of D2C brands proves that creating a unique brand identity can do wonders for you. 

This is why if you’re looking for some inspiration then you’ve come to the right place.

We’ve compiled a list of the 35 best D2C brands that can help you get some fresh ideas for your transition into a private label brand. 

So let’s dive straight into it! 

Home Furniture and Decor D2C Brands 

High-priced dropship products can include things like furniture and home decor.

The following direct-to-consumer brands are successful in this market and can serve as a model for you if you decide to go in that direction:


It shouldn’t be so difficult to shop for a mattress, but apparently it was before Casper came along. Their mattresses are shipped to your home in a box.

A hundred days to try it out and delivery is on the house. In contrast to its competitors, Casper provides numerous conveniences, which helps explain why they are the market leader.

But their accomplishments are not preventing them from improving. They consistently use client comments to enhance their offerings. Not only that, but they can crack a good joke even while you’re fast asleep.

Art Lifting

One of the most effective ways to boost the aesthetic value of your home’s interior is to hang up some works of art.

To that end, Art Lifting represents and promotes a group of highly skilled artists who are capable of producing works of stunning beauty.

Art Lifting knows it’s natural to have doubts when buying artwork online without first seeing it in person. Because of this, they provide a 365-day money-back guarantee and free returns.

Bob’s Discount Furniture

In search of some new fashionable and functional furniture for your home? In such case, Bob’s Discount Furniture has everything you could ever want.

The high quality of their furniture is matched by its eco-friendliness. Moreover, they aim to provide inexpensive pricing that can be paid by the typical individual.


Australian business Brosa can help you get the most for your money if you’re looking for unique designer goods.

Brosa also encourages its clients to have a say in the designs it produces by holding monthly polls to determine which ideas they like best.

One of the keys to their success is that they only make pieces of furniture that their target market wants to buy.

Private label dropshipping businesses might also benefit from adopting this technique.

Sleep Eve

Sleep Eve is a great option if you haven’t been able to discover the right mattress for you at Casper.

Their design isn’t going to be showy because they prioritize keeping things straightforward.

Their free pick-up, return, and delivery services set them apart.

Interior Define

Sofas are a crucial piece of furniture for any home, but it may be challenging to locate the right one.

This direct-to-consumer company knows just how to capitalize on that type of consumer distress. Interior Define has you covered if you haven’t been able to find the perfect style and color at your local merchants.

With them, you can order stylish, reasonably priced custom sofas.

Not only that, but they will have everything delivered to your door!

Daily Accessories D2C Brands 

You can get by without “out of the box” thinking sometimes. A brand’s success can be boosted even by selling mundane items, like pens and pencil cases, if the product is well marketed and of high quality.

Consider what these direct-to-consumer brands are doing and model your strategy after theirs.

Warby Parker

Even though you need glasses to see, it doesn’t mean you can’t rock a chic ensemble. What matters most is that you find a frame that complements your facial features and character.

Choosing a frame, however, is a task that many people fear because of how challenging it is. Warby Parker is there to help you out in this situation.

They work hard to give you stunning designs that you may try out at no cost to you. There are five different snapshots from which to choose.

Plus, they ship for free, which is a huge plus!

We have connections with the top manufacturers of eyewear, so you can focus on growing your private label business.


Belts are an essential aspect of any well-dressed man’s wardrobe, and not simply for holding up your pants. Belts can improve the look of both business attire and casual clothes, making the wearer appear more refined.

Beltology is aware of this, and they consciously kept this in mind while creating their direct-to-consumer platform. They have a wide variety of high-quality belts that are built to last, so you can choose the perfect accessory for your wardrobe.

As an added bonus, you can return or exchange your order for up to a hundred days after receipt. But there is a fee associated with sending items back.


Socks that are both stylish and comfortable are hard to come by, but that’s what Bombas is here for. This direct-to-consumer shop is proof that you don’t need to sell anything flashy to make a profit.

As an added bonus, they provide a no-questions-asked return policy and a strong dedication to client happiness. They make only one reasonable request, that you wash the used socks before returning them.

I’m curious as to what they plan to do with the socks that are sent back. So, they’re giving it to a charity for those in need. They don’t simply hand out old socks, either.

Generally speaking, this is the level of customer service that modern eCommerce firms require to thrive, making Bombas a true role model.

David Kind

Having trouble locating the ideal frame? David Kind can also assist you in acquiring high-quality eyewear at cost.

They’re sympathetic to the fact that it’s difficult to know whether or not a pair of frames you see online would actually complement your features. That’s why they provide six frames to your house for free so you can try them out.

If you try on some glasses and don’t like them, that’s okay; you’re under no pressure to make a purchase. You won’t have to pay a dime for it.

Brilliant Earth

This isn’t the least expensive option, but at Brilliant Earth, we want to make it as simple as possible for you to acquire a diamond.

You won’t need to worry about losing thousands of dollars due to fraud.

They follow the most stringent criteria in the business and only buy diamonds from legitimate mines.


Getting ready for a big event? Without a watch, your ensemble is lacking something very important. We say this without regard to the wearer’s sex because timepieces are equally at home on a woman’s as a man’s hand.

And don’t worry, we’re not asking you to drop a small fortune on a Rolex; instead, shop at MVMT for beautifully crafted, high-end timepieces that will last a lifetime and beyond.

As a result, if you are always worried about scratching your watch, MVMT should be the least of your worries.

Clothing and Footwear D2C Brands 

What about turning your passion for style into a business?

The best direct-to-consumer (D2C) clothing and shoe brands are as follows:


The quality of your footwear is an area where you should never skimp. If worn for too long, it can ruin your day and cause unbearable discomfort.

Allbirds takes advantage of this fact. They are a New Zealand firm that offers eco-friendly, affordable, and high-quality footwear.

All-natural merino wool is used to create their shoes, which are built to last for years. Additionally, we are aware that purchasing footwear without first trying them on is a gamble.

That’s why Allbird gives you 30 days to test it out risk-free. If you aren’t satisfied with your purchase for any reason during this time frame, you can send them back for a full refund, no questions asked (even if you wore them outside).

Not many shoe companies show such dedication to happy customers, so props to these guys.


Although authentic cashmere sweaters exude elegance, they can be costly and fraudulent reproductions are unfortunately not unheard of. Then you need Everlane.

They make their own cashmere sweaters and offer them for as little as $100.

It’s as amazing as it sounds, as they ship their goods in a pristine envelope at no extra cost.


Wearing clothes that fit you well not only makes you feel good, but can also help you feel more confident.

If you’re shopping for men’s clothes, Bonobos is a great brand to try if you’re having trouble finding the right size.

If you’re nervous about placing an online clothing order, rest assured that they provide a no-questions-asked return policy.

Their customer service is also excellent, and they will do whatever it takes to answer any questions you may have.

Alternately, if you’re interested in dropshipping in the fashion industry, the following is a list of reputable wholesalers to contact.


Do you wish to display your hot beach body? AdoreMe has everything you need, including a wide variety of high-quality lingerie and swimwear.

Not only do they have a simple return policy, but they also provide free delivery, member perks, and more. The question is, “What else could you want?”

American Giant

You can’t go wrong with American Giant if you’re looking for high-quality clothing that will last a lifetime.

They stand behind the quality of their products and garments so much that they guarantee it forever.

If the clothes you receive don’t fit or aren’t what you were hoping for, sending them back is simple and cost-free. When you spend more than $75, you get free shipping.


Finding the right outfit can be challenging, so here’s another direct-to-consumer apparel line that can set you apart.

All Year Round delivers versatile, high-quality garments that are perfect for any season.

Within the first 30 days of purchase, you can return or exchange your item without any problem.

Cosmetics and Personal Care D2C Brands

There will always be a market for cosmetics and personal care products, which is why the private label industry is booming.

Earning and keeping your clients’ confidence is crucial to your success in this field.

The most successful direct-to-consumer brands in the beauty industry have these strategies in common.

Dollar Shave Club

In terms of grooming, razors play a significant role for guys. That explains why so many sports stars promote them in commercials.

To keep that neat appearance all year long, you may forget how often you need to replace your blades.

Well, worry no more, as Dollar Shave Club has you covered with their convenient monthly subscription service that brings you cheap, high-quality razor blades without ever having to leave your house.

Now you can stop stressing over getting terrible razor burns.


Normally, it shouldn’t be hard to locate an appropriate razor. But it can turn into one if you have trouble deciding between, say, a razor with a vibrating head, one with three aloe strips, and one with ergonomic grips.

Fortunately, Harry’s carries all the shaving products that you need and more. The blades they produce are likewise of great quality and relatively low cost, making them more convenient for you to stock.


Have you grown weary of doing various skincare routines without seeing any improvement in your skin’s appearance?

It’s possible to achieve a radiant complexion with the help of direct-to-consumer (D2C) company Glossier.

They will teach you to love your flaws and get the flawless appearance you’ve always wanted.


Like to experiment with new cosmetics and tools? Julep amps up the excitement by delivering you a monthly box in which you can choose out your own nail polish and beauty supplies.

You can get free shipping on whatever you order as often as you like.

Also, you wouldn’t have to stress over the quality too much because that is consistently great at Julep.

Madison Reed

Changing your hair color is an easy method to give yourself a new look. However, low quality hair dyes might actually cause more damage than good. Moreover, expert hair coloring services can be very pricey.

Madison Reed is your one-stop shop for all your needs if you’re trying to find a balance between price and quality.

And if you’re a first-timer and need some pointers, Madison Reed has a designated stylist who can help you out.


Until they need to spend thousands of dollars on dental implants, most people don’t take care of their oral health. Then why hold off until then?

Quip sells high-tech electric toothbrushes with a lifetime guarantee since the company values good dental hygiene as much as its customers do.

After three months, the system will automatically order a replacement head, so you won’t have to think about it.

Fitness and Nutrition D2C Brands

Irregular food preparation and the use of unclean ingredients, including fake vitamins, can create serious health problems.

That’s why it’s always best to go with a well-known name brand when buying anything linked to health and fitness.

Examples of successful direct-to-consumer brands in the fitness and nutrition industries are provided below:

Blue Apron

At the end of a long day, it’s crucial to give our bodies the energy boost they need with a healthy dinner. The prevalence of fast food chains and other processed food outlets has made it extremely difficult to eat healthily.

Sourcing fresh ingredients is one way Blue Apron works toward this end, so that you can more easily achieve your health and wellness objectives. They will also prepare a tasty dish for you and bring it to your door.

If the demands of your job have made it tough to monitor your diet and exercise routine, Blue Apron can help.


People who aren’t into bodybuilding might not think they need protein supplements, but that couldn’t be further from the truth. Protein is a macronutrient vital to the health of people of all ages.

It’s acceptable to use protein powders as a supplement if you’re not consuming enough protein in your regular diet.

If you’re looking to buy a plant-based protein powder, Aloha has you covered. Yet, unlike the other brands above, they don’t have a return or refund policy. However, we can appreciate their stringent regulations given that it is edible.


The difficulty arises, though, when snacking is utilized as a replacement for actual meals. It goes without saying that it’s not beneficial for you to devour an entire cookie jar in one sitting.

We understand how challenging it is to locate a wholesome snack option. Because of this, Graze is now part of this collection.

They streamline the process of enjoying a nutritious snack by having tasty options delivered straight to your house. Just tell them what you like and don’t like, and they’ll take it from there.

Hungry Harvest

Want to supplement your diet with some healthy fruits and veggies? Don’t bother driving all the way to the shop.

Hungry Harvest offers doorstep delivery of farm-fresh fruits and vegetables.

Noble Brewer

Beware the “major” beer brands, who demand exorbitant prices for watered-down swill.

There are many independent breweries who produce superior products; they just don’t have the resources to advertise their superiority.

If you’re interested in giving them a try without breaking the bank, the beer subscription package from Noble Brewer is what you’re looking for.

Beer bottles from several independent breweries can be sampled without leaving your house thanks to this convenient sampler package.

Pact Coffee

There aren’t many people who can function in the morning without a steaming cup of coffee. Pact Coffee offers coffee that is sourced in a socially and environmentally responsible manner, making it a good choice if you’re searching for a premium brand.

They also offer an automated delivery system to make sure you never run out of supplies, which is very useful if you tend to forget to resupply.


Our bodies need vitamins, but you definitely don’t want to risk taking ineffective or even dangerous phony vitamins. This is why it’s important to use caution if ordering anything from the internet, but especially vitamins.

With Ritual, getting the nutrients your body needs is as simple as opening a box.

Moreover, its vegan all-in-one vitamin eliminates the need to guess which vitamins you should be taking.

Luggage and Travel D2C Brands

Not many businesses offer drop shipping services specifically for tourists. Because of this, it should be seriously considered for private label dropshipping.

Get inspired by how these direct-to-consumer firms get their customers ready for the journey ahead.


The weight of a cheap suitcase might be a major nuisance when you’re on the road. Over time, the edges can become jagged and it may even peel or break.

Because of this, if you need a trustworthy travel companion, look no further than the cutting-edge suitcases offered by Away, each of which is covered by a lifetime guarantee.

There are many different compartments available to suit your needs, and you can use the bag risk-free for a full week.

You can try it out on your trip and send it back if you’re not happy with it, no questions asked.

This is indicative of the confidence they have in their products and the level of customer satisfaction they strive to deliver.


Cotopaxi is a clothing and outdoor gear store that can help you get ready for your travels.

They have everything you could possibly need for your journeys, including jackets, hoodies, bags, pouches, and more.

Ernest Alexander

In search of durable tote bags? According to Ernest Alexander, we should treat our clothing and other personal belongings as though they were an extension of ourselves.

For this reason, they supply bags of the highest quality and durability.


Possessing a large, comfortable backpack can greatly enhance your time spent on the road. Sadly, most bags on the market do not offer the adaptability you require.

Tortuga can help you select a backpack that will serve both your fashion and functional demands while you’re away.

FAQs about Direct to Consumer or D2C Brands

What is a Direct to Consumer Brand?

Sales for direct-to-consumer businesses are projected to hit $175 billion by 2023, reflecting their meteoric rise in popularity.

One definition of “direct to consumer brand” is an organization that bypasses traditional distribution channels in favor of selling directly to end users.

Such brands would never list their wares on mass market retailers’ websites.

You can also place an order for the products through their online store.

How Does a D2C Strategy Work?

A major concern about direct-to-consumer (D2C) strategies is that they seem unlikely to succeed without the support of a traditional distribution channel.

Your direct-to-consumer firm, like any other, will succeed or fail based on the quality of your marketing approach.

However, there are a few additional factors, mainly product delivery and handling, that you need to know.

If you can successfully manage all of it, your direct-to-consumer strategy will succeed. After all, working independently gives you greater freedom and control over your business.

Inspiring Direct to Consumer Brands for Your Next Project 3

What Makes a D2C Brand Successful?

It takes a lot of skill and capital to build a successful direct-to-consumer brand. Because of this, very few would-be business owners ever investigate this option.

To begin, you must educate yourself on the topic in full because you are not using a traditional distribution system. Things like packaging, shipping, and dealing with customs regulations fall under this category.

In addition, you need to develop a marketing strategy to increase your brand’s exposure through channels such as social media and search engines like Google.

The final step is to choose a specialization that will set you apart from the competition and offer you an advantage.

All that stands between you and a successful direct-to-consumer brand is the ability to execute on the aforementioned.

What Are The Pros of a D2C Brand?

Curious as to why direct-to-consumer companies are doing so well recently? A few benefits of this business strategy are as follows.

Maximum Control

Direct-to-consumer (D2C) brands have the most sway over their reputation when compared to dropshipping and other eCommerce methods. For one thing, you aren’t using a middleman distribution system.

In order to guarantee that your products will arrive undamaged to your clients. Which would result in more praise being given to you.

Better Customer Relations

You can exert greater influence over the buying experience at a business that sells directly to consumers (D2C).

You can use their suggestions as is and improve your shop immediately.

In turn, this would bring attention to the initiatives you’re taking, boosting client loyalty as a whole.

Access to Customer Data

Information about customers is a crucial resource for any modern company.

You can get useful details like their name, address, and email address.

As a result, you’ll have more data at your disposal, which may be used to fine-tune your marketing plan.

Cheaper Product Prices

Stores always mark up their prices in order to turn a profit. The reason they buy in such large amounts is because of this.

However, with a D2C brand, you can sell those products to your customers without marking them up.

More people will be interested in your company and you won’t have to rely on retailers to stock your wares.

Higher Profit Margins

Retailers make a profit by buying goods at low costs and then reselling them. If you’re in charge of a direct-to-consumer brand, you might be the one to pocket the cash.

The profit margin you may maintain, even if you provide a low price to customers, is much bigger than the one you’d earn if you dealt with a retailer instead.

What Are The Cons of a D2C Brand?

However, there are several drawbacks to direct-to-consumer brands despite their popularity. Some examples are as follows.

Security Risks 

Inspiring Direct to Consumer Brands for Your Next Project 2

Cyberattacks have become all too regular, and maintaining client trust is essential to the success of any online business.

Therefore, you should take special care to protect their information and provide the highest level of security for your website.

Adding extra levels of security to your site isn’t a job for the faint of heart; you’ll want to hire a professional.

Supply Chain Issues

It is not a simple task to oversee the logistics of a company’s supply chain. The onus is entirely on you to ensure prompt delivery of goods to your clients.

This is a separate area of concern from the daily running of your company.

Order Cancellations 

By handling order fulfillment on your behalf, distribution businesses save you a ton of time and stress. A direct-to-consumer brand, however, lacks this feature.

It might be frustrating when customers cancel their orders in the middle of the delivery process when you’re already working hard to fulfill their orders.

Shipping Logistics

One of the most difficult parts of managing a direct-to-consumer company is handling the delivery logistics. There are several factors to think about when labeling, packaging, and delivering a product.

As a result, if you want your company to succeed, you need to staff it with hardworking individuals who have relevant experience.

Inspiring Direct to Consumer Brands for Your Next Project

Various Expertise 

You probably already know that picking the correct niche is only part of the challenge when managing a direct-to-consumer business; rather, you need a wide range of skills.

You require skills in a wide range of areas, from supply chain management to shipping logistics and security, all of which can be challenging to handle if you don’t have experience.

Closing Remarks

Direct-to-consumer (D2C) brands have shown that giving a company a unique identity can lead to huge financial gains.

In fact, this is why we recommend that dropshippers start their own real label.