Customer experience (CX) is all about how your customers interact with and use your website, services, and products at every stage, from their first visit to your store until they pay.
It should be one of the most important things for entrepreneurs to work on, but it’s often undervalued and ignored.
What can CX do for you?
Businesses that are successful, whether they are in a store or online, always think about how their customers feel. This is the key to beating their competitors.
How CX Can Help You Sell More?
If you put yourself in your customer’s shoes and go through the buying process as if you didn’t know anything about your website, you will always notice some small things that can make shopping on your site less pleasant for your customers. These little things not only make your online store less fun for visitors, but they also make it harder for customers to buy from you and keep coming back.
Attract, convert, and keep is the basic model for how businesses work and make money from sales.
Marketing takes care of the “attract” part, but the secret to “convert” and “retain” is to improve the customer experience. If you want to take your dropshipping business to the next level, you need to learn how to improve your online store’s customer experience.
How to make the customer’s experience better
Now let’s talk about some of the useful tips that have put together for you.
- User-Friendly Website
If you want to improve the customer experience, you need a website that is easy to use. It is also one of the first things people will see when they go to your website.
Making a user-friendly website isn’t just about giving it a professional look and feel; it’s also about making it easy for people to find their way around.
Customers can tell where they are in your store if it is easy to move around. You need to help them find the products they want so they can easily put them in their shopping cart and pay for them.
If they can’t figure out how to use your website and feel frustrated, they will quickly leave and shop somewhere else.
To make your website even easier to use, you should work on things like clear product categorization, advanced product filtering, and making the buying process easier.
All of these little things will add up to give your customers a better experience, which could help you keep and gain customers.
- How fast your website loads
You don’t want to forget how important the time it takes for a page to load is and how it affects your sales. Search engines like Google punish websites that take a long time to load. This is a red flag for your SEO, which means that less people will visit your website.
More importantly, people won’t come to your website or buy anything from it if it takes too long and is annoying.
Imagine you are a new customer coming to your online store. Ask yourself, “Would you buy something from a website that takes a long time to load?”
Most likely, the answer is no. The same is true for your clients. Studies have shown that conversions drop by 7% for every second that a page takes to load.
When people go to an online store, they expect everything to go smoothly from the moment they land on your site until they check out. 47% of customers expect a website to load in two seconds or less.
The speed at which something loads should be the least you can do and promise to your customers. Don’t let your customers down or they’ll leave before they can see your product page.
- Make your brand customer-focused.
Make sure to create a brand that is focused on the customer. This means that you need to know what your customers want before you can put their needs in order of importance.
One good way to start is to ask for feedback. The feedback you got will help you figure out how to better serve your customers and make sure they have a good experience when they buy from you.
You can also figure out who your customers are and what they want by using social media and email newsletters.
The analytic tools on each social media platform can tell you things about your audience, such as how old they are and where they live. You should know things like the age and gender of your visitors and buyers so that you can better target your ads.
You can also start a poll on a social media site like Facebook to find out what your customers think. You can ask them about anything you want to know.
It could be something like, “What products are you most interested in?” or “What kinds of promotional events do you like?” Also, you can add a place on the sign-up form for your newsletter where customers can give you personal information.
The better your customers’ experience is, the more likely they are to buy things and keep coming back to your store.
Promotions
One of the most powerful and effective ways for business owners to please their customers has always been through promotions. It’s your job to make sure that your customers know about the deals you’re running.
Making a banner, putting special marks on the titles of your products, sending out marketing emails, holding marketing events on social media…
There are a lot of ways to make sure your customers know about your sales.
You can also make the customer experience better by giving them special discounts, but make it easy for them to qualify for those discounts.
One thing you can do is offer your customers memberships. When someone new comes to your website, they can sign up right away to become a member and get special discounts.
Another way to make your customers happy is to offer free shipping. You can easily include the cost of shipping by slightly raising the price of the product to make up for the extra shipping costs.
It will make a big difference in how many of your customers buy from you. You can always look at the online stores of big brands like Nike, Amazon, and others to get ideas for promotions.
Email Marketing
Email marketing is one of the most cost-effective ways to engage with your customers and improve their experience.
Learn more about Email marketing:
Email marketing is more than just a way to let your customers know about sales that are going on. You can also send them a welcome email as soon as they sign up for your newsletter. This will help you get to know them better.
You can also send your customers an email to remind them that they still have items in their cart that need to be paid for.
You might also want to give them a discount if the items have been in the cart for a long time. A thank-you email sent after the order has been filled is another way to show your customers that you value them.
Make sure your emails are clear and professional, and don’t forget to add a personal touch.
Email marketing is a great way to reach out to your customers and get them to buy from you again. Best of all, compared to other ways of marketing, email marketing isn’t too expensive.
Using all types of social media channels is a key part of making the customer experience better. It is the best way to get your customers involved.
You can start a poll to find out what your customers think and share promotional posts on your social media, as we talked about above.
More importantly, you need to make and share interesting content so that your customers feel like they are a part of your brand.
Use social media to promote your online store in a bold and creative way. Talk about the new things you’ve added to your store. The more involved your customers are, the more orders you will get from them again and again.
So, it’s important to build a strong community on social media to promote your brand and become more visible.
Conclusion
To run a successful online store that stands out from the rest, you have to keep learning and work hard.
If you don’t give your customers the right experience, you won’t be able to boost sales or increase the number of people who buy from you or stay with you.
In this article, we talked about six ways to improve the customer experience and boost sales. Those six suggestions are just the tip of the iceberg.
You can learn a lot more about how to make your customers happier. Visit and study the biggest online stores often, like Amazon, Apple, Nike, etc.
Pay attention to the small things and look at how they make their customers happy. Make sure your customers are happy, and let them spread the word about your store for you. After all, 81% of consumers today trust the advice of friends and family more than the advice of a business.
